Consumer electronics Audience in France
Consumer electronics has an estimated audience of 26,443,003 people in France. 51.3% are female, 48.7% are male, average age 42.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté. Top brand affinities: Superman, Lace wig, Earring, Balenciaga, Gaming computer.
The average Consumer electronics fan in France is 42.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté. Top brand affinities include Superman, Lace wig, Earring, with strongest over-indexing on Superman (1.55× the country average). Demographically, the Consumer electronics audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Consumer electronics fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.1 |
| Estimated audience size | 26,443,003 |
Audience persona
The typical Consumer electronics fan in France is balanced, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Superman.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 6,705,800 | 1.42× |
| Auvergne-Rhône-Alpes | 1,799,047 | 0.58× |
| Bourgogne-Franche-Comté | 1,676,451 | 1.57× |
| Centre-Val de Loire | 1,657,773 | 1.67× |
| Normandy | 1,644,937 | 1.28× |
| Hauts-de-France | 1,611,053 | 0.69× |
| Grand Est | 1,546,240 | 0.72× |
| Nouvelle-Aquitaine | 1,545,396 | 0.66× |
| Occitanie | 1,466,152 | 0.64× |
| Provence-Alpes-Côte d'Azur | 1,450,613 | 0.74× |
| Pays de la Loire | 1,447,537 | 0.99× |
| Brittany | 1,352,536 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.55× | Movies & TV |
| Lace wig | 1.51× | Beauty & Wellness |
| Earring | 1.54× | Fashion & Accessoires |
| Balenciaga | 1.52× | Fashion & Accessoires |
| Gaming computer | 1.5× | Technology & Electronics |
| Catherine Zeta-Jones | 1.74× | Movies & TV |
| Videography | 1.81× | Internet & Social Media |
| Mobile payment | 1.58× | Business & Career |
| Eva Green | 1.78× | Movies & TV |
| Gaming | 1.51× | Games |
| Burberry | 1.51× | Fashion & Accessoires |
| POV (TV series) | 1.75× | Movies & TV |
| Nike+ | 1.66× | Sports |
| Chess.com | 1.75× | Sports |
| Carrefour Drive | 1.79× | Shopping |
| Urban Outfitters | 1.5× | Shopping |
| Call of Duty | 1.53× | Games |
| Comme des Garçons | 1.61× | Fashion & Accessoires |
| Freestyle Motocross | 1.76× | Sports |
| Fairy Tail | 2.22× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 6.11 |
| Travelling | THRILL | 1.72 |
| Career Orientation | POWER | 1.65 |
| Patriotism | CONSERVATISM | 1.62 |
| Design Affinity | PREMIUM | 1.62 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
See Consumer electronics audiences in other countries
- Consumer electronics — Germany
- Consumer electronics — United States
- Consumer electronics — United Kingdom
- Consumer electronics — Italy
- Consumer electronics — Spain
- Consumer electronics — Brazil
- Consumer electronics — Japan
- Consumer electronics — South Korea
- Consumer electronics — India
- Consumer electronics — Canada
- Consumer electronics — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Consumer electronics have in France?
Consumer electronics has an estimated audience of 26,443,003 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Consumer electronics fans?
51.3% of Consumer electronics fans are female, 48.7% are male, with an average age of 42.1 years.
Which brands do Consumer electronics fans like most?
Consumer electronics fans show strongest brand affinity for Superman (1.55×), Lace wig (1.51×), and Earring (1.54×) over the country average.
Where do Consumer electronics fans live in France?
Consumer electronics fans in France are most concentrated in Île-de-France (reach 6,705,800), Auvergne-Rhône-Alpes (reach 1,799,047), and Bourgogne-Franche-Comté (reach 1,676,451). These three regions account for the largest share of the active audience.
What other brands do Consumer electronics fans also like?
Beyond Consumer electronics itself, the audience over-indexes on Lace wig (1.51×), Earring (1.54×), Balenciaga (1.52×), and Gaming computer (1.5×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.