A data profile of the people who buy, follow and care about Burberry in France — modelled from more than twelve digital signal sources. Burberry has an estimated audience of 2,635,372 people in France.
The average Burberry fan in France is 40.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Balenciaga, Hermès, Prada, with strongest over-indexing on Balenciaga (5.68× the country average).
Demographically, the Burberry audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Burberry fan in France is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Balenciaga.
The key figures that characterise the Burberry profile in France.
59.5% are female, 40.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 40.4 |
| Estimated audience size | 2,635,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Burberry audience comes from France.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 11.3% |
| China | 9.1% |
Where the Burberry audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.10× | |
| 02 | Grand Est | ~200K | 1.13× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.11× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.06× | |
| 05 | Hauts-de-France | ~200K | 1.04× | |
| 06 | Occitanie | ~200K | 0.93× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.88× | |
| 08 | Centre-Val de Loire | ~90K | 0.87× | |
| 09 | Corsica | ~10K | 0.85× | |
| 10 | Normandy | ~100K | 0.84× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.83× | |
| 12 | Pays de la Loire | ~100K | 0.71× | |
| 13 | Brittany | ~90K | 0.71× |
The strongest cross-interests of the Burberry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 5.68× | ||
| 02 | Bulgari | Fashion & Accessoires | 5.22× | ||
| 03 | Fendi | Fashion & Accessoires | 4.83× | ||
| 04 | Versace | Fashion & Accessoires | 4.71× | ||
| 05 | Prada | Fashion & Accessoires | 4.68× | ||
| 06 | Hermès | Fashion & Accessoires | 4.29× | ||
| 07 | Gown | Fashion & Accessoires | 4.20× | ||
| 08 | Natural skin care | Beauty & Wellness | 3.63× | ||
| 09 | Fashion show | Fashion & Accessoires | 3.57× | ||
| 10 | Ready-to-wear | Fashion & Accessoires | 3.19× | ||
| 11 | Gucci | Fashion & Accessoires | 3.18× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 2.96× | ||
| 13 | Chanel | Fashion & Accessoires | 2.92× | ||
| 14 | Skin care | Beauty & Wellness | 2.88× | ||
| 15 | Sephora | Shopping | 2.63× | ||
| 16 | Uniqlo | Shopping | 2.52× | ||
| 17 | Handbags | Fashion & Accessoires | 2.39× | ||
| 18 | H&M | Shopping | 2.05× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.69× | ||
| 20 | Beauty | Beauty & Wellness | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.24× | |
| Luxury Orientation | PREMIUM | 1.89× | |
| Early Adopter Mentality | POWER | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Convenience Orientation | PREMIUM | 0.76× |
Burberry's target market in France covers an estimated 2,635,372 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
59.5% of the Burberry audience are female, 40.5% are male, with an average age of 40.4 years.
Burberry fans show strongest brand affinity for Balenciaga (5.68×), Hermès (4.29×), and Prada (4.68×) over the country average.
Burberry fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Burberry itself, the audience over-indexes on Hermès (4.29×), Prada (4.68×), Beauty (1.64×), and Sephora (2.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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