Burberry Audience in Germany
Burberry has an estimated audience of 2,470,851 people in Germany. 58.8% are female, 41.2% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, LOEWE, Louis Vuitton, Céline, Givenchy.
The average Burberry fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, LOEWE, Louis Vuitton, with strongest over-indexing on Hermès (4.24× the country average). Demographically, the Burberry audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Burberry fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 36.1 |
| Estimated audience size | 2,470,851 |
Audience persona
The typical Burberry fan in Germany is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 659,054 | 1.22× |
| Bayern | 478,329 | 1.2× |
| Baden-Württemberg | 393,506 | 1.17× |
| Hessen | 261,952 | 1.39× |
| Niedersachsen | 235,058 | 0.98× |
| Berlin | 157,274 | 1.42× |
| Rheinland-Pfalz | 123,003 | 0.99× |
| Schleswig-Holstein | 85,440 | 0.96× |
| Hamburg | 84,457 | 1.51× |
| Sachsen | 84,167 | 0.69× |
| Brandenburg | 60,840 | 0.79× |
| Sachsen-Anhalt | 38,208 | 0.6× |
| Thüringen | 36,700 | 0.58× |
| Mecklenburg-Vorpommern | 29,118 | 0.62× |
| Saarland | 24,698 | 0.81× |
| Bremen | 22,114 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 4.24× | Fashion & Accessoires |
| LOEWE | 5.43× | Fashion & Accessoires |
| Louis Vuitton | 2.77× | Fashion & Accessoires |
| Céline | 7.91× | Fashion & Accessoires |
| Givenchy | 5× | Fashion & Accessoires |
| COS | 3.49× | Shopping |
| Fendi | 4.94× | Fashion & Accessoires |
| Home Interior Design | 2.42× | Home & Garden |
| Ready-to-wear | 4.72× | Fashion & Accessoires |
| Designer clothing | 2.91× | Fashion & Accessoires |
| Prada | 3.46× | Fashion & Accessoires |
| Yves Saint Laurent | 3.69× | Fashion & Accessoires |
| Footwear | 1.6× | Fashion & Accessoires |
| Chanel | 2.92× | Fashion & Accessoires |
| Haute couture | 2.31× | Fashion & Accessoires |
| Undergarment | 1.93× | Fashion & Accessoires |
| Isabel Marant | 3.89× | Fashion & Accessoires |
| Golden Goose | 6.93× | Fashion & Accessoires |
| Chloé | 4.44× | Fashion & Accessoires |
| Stradivarius | 3.09× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.85 |
| Quality Awareness | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.63 |
| Indulgence | JOY | 1.58 |
| Creativity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 11.5% |
| China | 9.3% |
See Burberry audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Burberry have in Germany?
Burberry has an estimated audience of 2,470,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Burberry fans?
58.8% of Burberry fans are female, 41.2% are male, with an average age of 36.1 years.
Which brands do Burberry fans like most?
Burberry fans show strongest brand affinity for Hermès (4.24×), LOEWE (5.43×), and Louis Vuitton (2.77×) over the country average.
Where do Burberry fans live in Germany?
Burberry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 659,054), Bayern (reach 478,329), and Baden-Württemberg (reach 393,506). These three regions account for the largest share of the active audience.
What other brands do Burberry fans also like?
Beyond Burberry itself, the audience over-indexes on LOEWE (5.43×), Louis Vuitton (2.77×), Céline (7.91×), and Givenchy (5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.