How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Hermès |
12M | 11.6% | 37.4 | 59.5% | Luxury fashion |
| 2 |  Breuninger |
9.3M | 77.9% | 41.9 | 67.5% | Luxury fashion |
| 3 |  Louis Vuitton |
7.5M | 4.9% | 36.3 | 64.7% | Luxury fashion |
| 4 |  Gucci |
5.1M | 3.9% | 35.3 | 62.6% | Luxury fashion |
| 5 |  Chanel |
4.3M | 3.5% | 37.6 | 68.5% | Luxury fashion |
| 6 |  Cecil |
3.9M | 67.2% | 37.6 | 73.3% | Luxury fashion |
| 7 |  Prada |
3.4M | 3.7% | 35.9 | 64.2% | Luxury fashion |
| 8 |  Balenciaga |
3.1M | 3.7% | 36.0 | 60.8% | Luxury fashion |
| 9 |  Yves Saint Laurent |
2.8M | 6.7% | 37.5 | 67.6% | Luxury fashion |
| 10 |  Burberry |
2.5M | 3.8% | 36.1 | 58.8% | Luxury fashion |
| 11 |  Isabel Marant |
2.2M | 8.5% | 33.2 | 69.3% | Luxury fashion |
| 12 |  Givenchy |
2.2M | 6.5% | 37.5 | 65.4% | Luxury fashion |
| 13 |  LOEWE |
2.1M | 11.6% | 37.2 | 59.9% | Luxury fashion |
| 14 |  Giorgio Armani |
2M | 5.9% | 38.7 | 58.4% | Luxury fashion |
| 15 |  Fendi |
1.9M | 3.6% | 36.2 | 64.5% | Luxury fashion |
| 16 |  Bulgari |
1.8M | 6.9% | 39.1 | 62.2% | Luxury fashion |
| 17 |  Chloé |
1.7M | 7.3% | 35.9 | 73.2% | Luxury fashion |
| 18 |  Moncler |
1.7M | 6.1% | 36.2 | 60.1% | Luxury fashion |
| 19 |  Bottega Veneta |
1.4M | 4.2% | 36.4 | 68.6% | Luxury fashion |
| 20 |  Miu Miu |
1.3M | 3.5% | 35.4 | 70.5% | Luxury fashion |
| 21 |  Marc Jacobs |
1.3M | 5.0% | 34.3 | 67.1% | Luxury fashion |
| 22 |  Valentino |
1.2M | 4.3% | 29.6 | 58.5% | Luxury fashion |
| 23 |  Chopard |
1.2M | 19.4% | 37.7 | 46.2% | Luxury fashion |
| 24 |  Maison Margiela |
1.1M | 3.9% | 32.0 | 63.4% | Luxury fashion |
| 25 |  Stella McCartney |
1.1M | 6.5% | 33.5 | 64.9% | Luxury fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest luxury fashion in Germany?
Hermès currently leads with an estimated audience of 12M people in Germany.