Top 50 Luxury fashions in Germany
This curated ranking covers the 50 largest luxury fashions in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 104 luxury fashions tracked in Germany, the 50 ranked here account for the largest measured audience reach. Hermès, Breuninger and Louis Vuitton lead the list with a combined estimated audience of 29,130,019 people. Across all 50 entries the average audience size is 1,809,018, and the largest, Hermès, reaches around 11,938,967 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each luxury fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hermès |
11,938,967 | 11.7% | Luxury fashion | Fashion & Accessoires |
| 2 |  Breuninger |
9,423,378 | 78.2% | Luxury fashion | Fashion & Accessoires |
| 3 |  Louis Vuitton |
7,767,674 | 5.2% | Luxury fashion | Fashion & Accessoires |
| 4 |  Gucci |
5,105,398 | 4.5% | Luxury fashion | Fashion & Accessoires |
| 5 |  Chanel |
4,331,437 | 3.7% | Luxury fashion | Fashion & Accessoires |
| 6 |  Prada |
3,418,430 | 4.3% | Luxury fashion | Fashion & Accessoires |
| 7 |  Balenciaga |
3,131,341 | 4.4% | Luxury fashion | Fashion & Accessoires |
| 8 |  Yves Saint Laurent |
2,861,009 | 6.7% | Luxury fashion | Fashion & Accessoires |
| 9 |  Burberry |
2,506,967 | 3.8% | Luxury fashion | Fashion & Accessoires |
| 10 |  LOEWE |
2,203,250 | 12.6% | Luxury fashion | Fashion & Accessoires |
| 11 |  Givenchy |
2,177,476 | 6.4% | Luxury fashion | Fashion & Accessoires |
| 12 |  Isabel Marant |
2,101,364 | 8.5% | Luxury fashion | Fashion & Accessoires |
| 13 |  Giorgio Armani |
1,958,165 | 6.3% | Luxury fashion | Fashion & Accessoires |
| 14 |  Fendi |
1,897,980 | 4.0% | Luxury fashion | Fashion & Accessoires |
| 15 |  Bulgari |
1,770,166 | 7.4% | Luxury fashion | Fashion & Accessoires |
| 16 |  Moncler |
1,690,139 | 6.3% | Luxury fashion | Fashion & Accessoires |
| 17 |  Chloé |
1,663,339 | 7.7% | Luxury fashion | Fashion & Accessoires |
| 18 |  Bottega Veneta |
1,446,702 | 5.2% | Luxury fashion | Fashion & Accessoires |
| 19 |  Marc Jacobs |
1,333,704 | 5.0% | Luxury fashion | Fashion & Accessoires |
| 20 |  Miu Miu |
1,332,894 | 3.6% | Luxury fashion | Fashion & Accessoires |
| 21 |  Chopard |
1,170,582 | 23.3% | Luxury fashion | Fashion & Accessoires |
| 22 |  Valentino |
1,152,996 | 4.4% | Luxury fashion | Fashion & Accessoires |
| 23 |  Maison Margiela |
1,102,603 | 5.1% | Luxury fashion | Fashion & Accessoires |
| 24 |  Stella McCartney |
1,084,829 | 6.5% | Luxury fashion | Fashion & Accessoires |
| 25 |  Jimmy Choo |
1,002,391 | 4.4% | Luxury fashion | Fashion & Accessoires |
| 26 |  Balmain |
984,342 | 6.1% | Luxury fashion | Fashion & Accessoires |
| 27 |  Christian Louboutin |
937,389 | 5.0% | Luxury fashion | Fashion & Accessoires |
| 28 |  MARC CAIN |
930,857 | 51.2% | Luxury fashion | Fashion & Accessoires |
| 29 |  Loro Piana |
902,559 | 4.7% | Luxury fashion | Fashion & Accessoires |
| 30 |  Céline |
898,467 | 4.5% | Luxury fashion | Fashion & Accessoires |
| 31 |  MCM |
806,614 | 17.0% | Luxury fashion | Fashion & Accessoires |
| 32 |  Christian Dior |
769,517 | 4.9% | Luxury fashion | Fashion & Accessoires |
| 33 |  Yeezy |
746,093 | 3.7% | Luxury fashion | Fashion & Accessoires |
| 34 |  Philipp Plein |
684,720 | 14.7% | Luxury fashion | Fashion & Accessoires |
| 35 |  Chrome Hears |
649,844 | 5.0% | Luxury fashion | Business & Career |
| 36 |  Carolina Herrera (fashion designer) |
647,128 | 3.5% | Luxury fashion | Fashion & Accessoires |
| 37 |  paul smith |
592,065 | 7.2% | Luxury fashion | Fashion & Accessoires |
| 38 |  Escada |
567,092 | 21.4% | Luxury fashion | Fashion & Accessoires |
| 39 |  Vera Wang |
539,416 | 4.6% | Luxury fashion | Fashion & Accessoires |
| 40 |  Rick Owens |
450,383 | 4.1% | Luxury fashion | Fashion & Accessoires |
| 41 |  Alexander McQueen (brand) |
445,246 | 3.4% | Luxury fashion | Fashion & Accessoires |
| 42 |  Off White |
434,086 | 3.9% | Luxury fashion | Fashion & Accessoires |
| 43 |  Goyard |
411,819 | 4.1% | Luxury fashion | Fashion & Accessoires |
| 44 |  Brunello Cucinelli |
385,237 | 5.1% | Luxury fashion | Fashion & Accessoires |
| 45 |  Jil Sander |
366,974 | 6.1% | Luxury fashion | Fashion & Accessoires |
| 46 |  Oscar de la Renta |
365,346 | 5.6% | Luxury fashion | Fashion & Accessoires |
| 47 |  Roberto Cavalli |
364,469 | 4.8% | Luxury fashion | Fashion & Accessoires |
| 48 |  Missoni |
355,627 | 5.4% | Luxury fashion | Fashion & Accessoires |
| 49 |  Dsquared |
335,401 | 16.9% | Luxury fashion | Fashion & Accessoires |
| 50 |  AMIRI |
307,074 | 5.4% | Luxury fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest luxury fashion in Germany?
Hermès currently leads with an estimated audience of 11,938,967 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.