Bulgari Audience in Germany
Bulgari has an estimated audience of 1,762,938 people in Germany. 62.2% are female, 37.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Cartier, Arts and music, Business class, COS.
The average Bulgari fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Cartier, Arts and music, with strongest over-indexing on Hermès (5.59× the country average). Demographically, the Bulgari audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Bulgari fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 39.1 |
| Estimated audience size | 1,762,938 |
Audience persona
The typical Bulgari fan in Germany is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 498,049 | 1.29× |
| Bayern | 368,046 | 1.3× |
| Baden-Württemberg | 257,172 | 1.07× |
| Hessen | 219,071 | 1.63× |
| Niedersachsen | 141,114 | 0.82× |
| Berlin | 125,536 | 1.59× |
| Rheinland-Pfalz | 84,563 | 0.96× |
| Hamburg | 65,149 | 1.64× |
| Schleswig-Holstein | 60,815 | 0.96× |
| Sachsen | 50,092 | 0.58× |
| Brandenburg | 39,900 | 0.73× |
| Sachsen-Anhalt | 26,107 | 0.57× |
| Thüringen | 24,832 | 0.55× |
| Mecklenburg-Vorpommern | 20,363 | 0.6× |
| Saarland | 16,710 | 0.77× |
| Bremen | 14,019 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 5.59× | Fashion & Accessoires |
| Cartier | 6.38× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Business class | 4.72× | Travel & Leisure |
| COS | 4.77× | Shopping |
| Italian fashion | 12.15× | Fashion & Accessoires |
| Miu Miu | 8.13× | Fashion & Accessoires |
| Pandora | 5.11× | Fashion & Accessoires |
| Armani Exchange | 10.46× | Fashion & Accessoires |
| Bottega Veneta | 7.55× | Fashion & Accessoires |
| Tom Ford | 7.56× | Fashion & Accessoires |
| Louis Vuitton | 3.03× | Fashion & Accessoires |
| Ready-to-wear | 5.82× | Fashion & Accessoires |
| LOEWE | 5.44× | Fashion & Accessoires |
| DKNY | 7.27× | Fashion & Accessoires |
| Givenchy | 5.21× | Fashion & Accessoires |
| Luxury Travel | 5.47× | Travel & Leisure |
| Creative director | 10.08× | Business & Career |
| Burberry | 4.67× | Fashion & Accessoires |
| Designer clothing | 3.27× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.79 |
| Design Affinity | PREMIUM | 2.2 |
| Luxury Orientation | PREMIUM | 2.19 |
| Sustainability | BALANCE | 1.81 |
| Creativity | OPEN | 1.52 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 15.1% |
| France | 7.3% |
See Bulgari audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Bulgari have in Germany?
Bulgari has an estimated audience of 1,762,938 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bulgari fans?
62.2% of Bulgari fans are female, 37.8% are male, with an average age of 39.1 years.
Which brands do Bulgari fans like most?
Bulgari fans show strongest brand affinity for Hermès (5.59×), Cartier (6.38×), and Arts and music (1.74×) over the country average.
Where do Bulgari fans live in Germany?
Bulgari fans in Germany are most concentrated in Nordrhein-Westfalen (reach 498,049), Bayern (reach 368,046), and Baden-Württemberg (reach 257,172). These three regions account for the largest share of the active audience.
What other brands do Bulgari fans also like?
Beyond Bulgari itself, the audience over-indexes on Cartier (6.38×), Arts and music (1.74×), Business class (4.72×), and COS (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulgari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.