Rascasse Audience Intelligence

Cecil Target Market in Germany

A data profile of the people who buy, follow and care about Cecil in Germany — modelled from more than twelve digital signal sources. Cecil has an estimated audience of 3,978,669 people in Germany.

#6among Luxury fashion in Germany#176among Brand in Germany#72in Fashion & Accessoires

The average Cecil fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Women's clothing, H&M, Bedroom furniture, with strongest over-indexing on Women's clothing (1.97× the country average).

Demographically, the Cecil audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cecil fan in Germany is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Women's clothing.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cecil profile in Germany.

Audience size
4M
in Germany
Gender
73.3%♀
26.7% male
Age
37.6
average years
Country rank
#1480
Brand in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cecil

73.3% are female, 26.7% are male, average age 37.6.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Cecil audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age37.6
Estimated audience size3,978,669
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Cecil audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

67.3%

of the worldwide Cecil audience comes from Germany.

Worldwide audience distribution share by country for Cecil
CountryShare
Germany67.3%
United States7.4%
Netherlands5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cecil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cecil customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~600K1.67×
02Rheinland-Pfalz~300K1.57×
03Saarland~70K1.37×
04Nordrhein-Westfalen~1M1.20×
05Schleswig-Holstein~200K1.17×
06Thüringen~100K1.17×
07Bayern~700K1.07×
08Baden-Württemberg~600K1.04×
09Sachsen-Anhalt~100K1.02×
10Mecklenburg-Vorpommern~70K0.96×
11Hessen~300K0.87×
12Brandenburg~100K0.81×
13Sachsen~100K0.74×
14Bremen~20K0.66×
15Hamburg~40K0.43×
16Berlin~50K0.30×
Fig. 06

Affinity by region

Affinity by region — Cecil, Germany
0.30×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cecil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cecil audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden3.38×
02Gina TricotFashion & Accessoires3.38×
03PandoraFashion & Accessoires2.91×
04MangoShopping2.49×
05CrochetHome & Garden2.34×
06TrousersFashion & Accessoires2.19×
07Women's clothingFashion & Accessoires1.97×
08C&AShopping1.93×
09HandbagsFashion & Accessoires1.88×
10DeichmannShopping1.85×
11Children's clothingFashion & Accessoires1.85×
12Men's clothingFashion & Accessoires1.75×
13PrimarkShopping1.74×
14H&MShopping1.67×
15HobbyHome & Garden1.66×
16RossmannShopping1.65×
17AirbnbTravel & Leisure1.58×
18HermèsFashion & Accessoires1.56×
19KauflandShopping1.53×
20BoutiquesFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cecil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cecil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.59×
IndulgenceJOY1.48×
CreativityOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cecil audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
Risk AppetiteTHRILL0.86×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cecil's target market in Germany?

Cecil's target market in Germany covers an estimated 3,978,669 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cecil customers?

73.3% of the Cecil audience are female, 26.7% are male, with an average age of 37.6 years.

03

Which brands do Cecil fans like most?

Cecil fans show strongest brand affinity for Women's clothing (1.97×), H&M (1.67×), and Bedroom furniture (3.38×) over the country average.

04

Where do Cecil fans live in Germany?

Cecil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Niedersachsen (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cecil fans also like?

Beyond Cecil itself, the audience over-indexes on H&M (1.67×), Bedroom furniture (3.38×), Deichmann (1.85×), and Trousers (2.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Cecil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cecil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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