Cecil Audience in Germany
Cecil has an estimated audience of 3,882,466 people in Germany. 73.3% are female, 26.7% are male, average age 37.6. Top brand affinities: Rossmann, Gil Ofarim, Škoda Kodiaq, Home Delivery, Figure painting (hobby).
Top brand affinities include Rossmann, Gil Ofarim, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.74× the country average). Demographically, the Cecil audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Creativity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Cecil fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 37.6 |
| Estimated audience size | 3,882,466 |
Audience persona
The typical Cecil fan in Germany is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.74× | Shopping |
| Gil Ofarim | 2.82× | Music & Radio |
| Škoda Kodiaq | 2.83× | Cars & Mobility |
| Home Delivery | 1.85× | Food & Beverages |
| Figure painting (hobby) | 2.7× | Arts & Culture |
| Ireen Sheer | 1.6× | Music & Radio |
| The Hunt (2012 film) | 2.46× | Movies & TV |
| Bank account | 1.61× | Business & Career |
| Headhunters (film) | 2.56× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.56× | Music & Radio |
| Cachorro | 1.81× | Pets & Animals |
| Jaguar F-Pace | 3.31× | Cars & Mobility |
| Bugatti Chiron | 2.78× | Cars & Mobility |
| Hatten | 2.59× | Travel & Leisure |
| Gloria | 2.05× | Music & Radio |
| Fantasy Earth: Zero | 2.63× | Games |
| San Gil | 1.64× | Travel & Leisure |
| Jersey (fabric) | 1.98× | Fashion & Accessoires |
| Coworking | 1.54× | Business & Career |
| Throne of Glass | 2.1× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Creativity | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.11 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.2% |
| United States | 7.3% |
| Netherlands | 5.1% |
See Cecil audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cecil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.