Children's clothing Audience in Germany
Children's clothing has an estimated audience of 7,630,804 people in Germany. 78.4% are female, 21.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Baby food, Ernsting's family, Infant bodysuit, Toddler.
The average Children's clothing fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Baby food, Ernsting's family, with strongest over-indexing on Barbie (6.43× the country average). Demographically, the Children's clothing audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Children's clothing fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 40.9 |
| Estimated audience size | 7,630,804 |
Audience persona
The typical Children's clothing fan in Germany is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,588,134 | 0.95× |
| Bayern | 1,241,290 | 1.01× |
| Baden-Württemberg | 1,198,849 | 1.15× |
| Niedersachsen | 804,556 | 1.09× |
| Hessen | 500,750 | 0.86× |
| Rheinland-Pfalz | 432,255 | 1.13× |
| Sachsen | 364,752 | 0.97× |
| Schleswig-Holstein | 308,210 | 1.12× |
| Berlin | 301,842 | 0.88× |
| Brandenburg | 248,874 | 1.05× |
| Thüringen | 221,354 | 1.14× |
| Sachsen-Anhalt | 167,721 | 0.85× |
| Hamburg | 165,109 | 0.96× |
| Mecklenburg-Vorpommern | 163,128 | 1.12× |
| Saarland | 87,411 | 0.93× |
| Bremen | 50,625 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 6.43× | Movies & TV |
| Baby food | 4.83× | Kids & Family |
| Ernsting's family | 4.41× | Shopping |
| Infant bodysuit | 5.19× | Kids & Family |
| Toddler | 3.29× | Kids & Family |
| C&A | 3.27× | Shopping |
| Babywearing | 5.84× | Kids & Family |
| Child care | 4.39× | Kids & Family |
| Parental leave | 5.13× | Kids & Family |
| Childhood | 2.74× | Kids & Family |
| Infant bed | 5.62× | Home & Garden |
| Child safety seat | 5.23× | Kids & Family |
| Deichmann | 2.42× | Shopping |
| Diaper bag | 5.12× | Kids & Family |
| Child development | 3.32× | Business & Career |
| Bonprix | 2.93× | Shopping |
| Baby powder | 4.97× | Kids & Family |
| H&M | 2.03× | Shopping |
| Parenting styles | 4.62× | Kids & Family |
| BabyOne | 5.13× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.57 |
| Family Orientation | CONSERVATISM | 1.57 |
| Design Affinity | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.4 |
| Indulgence | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
See Children's clothing audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Children's clothing have in Germany?
Children's clothing has an estimated audience of 7,630,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Children's clothing fans?
78.4% of Children's clothing fans are female, 21.6% are male, with an average age of 40.9 years.
Which brands do Children's clothing fans like most?
Children's clothing fans show strongest brand affinity for Barbie (6.43×), Baby food (4.83×), and Ernsting's family (4.41×) over the country average.
Where do Children's clothing fans live in Germany?
Children's clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,588,134), Bayern (reach 1,241,290), and Baden-Württemberg (reach 1,198,849). These three regions account for the largest share of the active audience.
What other brands do Children's clothing fans also like?
Beyond Children's clothing itself, the audience over-indexes on Baby food (4.83×), Ernsting's family (4.41×), Infant bodysuit (5.19×), and Toddler (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.