Child safety seat Audience in Germany
Child safety seat has an estimated audience of 3,278,579 people in Germany. 70.2% are female, 29.8% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Britax, Pacifier, Infant bed, Romper suit.
The average Child safety seat fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Britax, Pacifier, with strongest over-indexing on FRITZ!Box (8.59× the country average). Demographically, the Child safety seat audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Child safety seat fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 37.6 |
| Estimated audience size | 3,278,579 |
Audience persona
The typical Child safety seat fan in Germany is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 808,298 | 1.13× |
| Bayern | 622,340 | 1.18× |
| Baden-Württemberg | 551,035 | 1.23× |
| Niedersachsen | 356,823 | 1.12× |
| Hessen | 266,171 | 1.07× |
| Rheinland-Pfalz | 194,720 | 1.19× |
| Sachsen | 153,142 | 0.95× |
| Berlin | 133,720 | 0.91× |
| Schleswig-Holstein | 109,684 | 0.93× |
| Brandenburg | 87,699 | 0.86× |
| Thüringen | 85,640 | 1.03× |
| Hamburg | 77,347 | 1.04× |
| Sachsen-Anhalt | 69,669 | 0.82× |
| Mecklenburg-Vorpommern | 47,247 | 0.75× |
| Saarland | 38,413 | 0.95× |
| Bremen | 23,340 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 8.59× | Technology & Electronics |
| Britax | 20.93× | Kids & Family |
| Pacifier | 14.39× | Kids & Family |
| Infant bed | 10.23× | Home & Garden |
| Romper suit | 12.26× | Fashion & Accessoires |
| Infant bodysuit | 7.79× | Kids & Family |
| Prenatal care | 14.41× | Kids & Family |
| Teething | 24.36× | Kids & Family |
| Powdered milk | 11.62× | Kids & Family |
| Birth | 10.9× | Kids & Family |
| Baby transport | 9.53× | Kids & Family |
| Mothercare | 9.73× | Kids & Family |
| American English | 5.87× | Business & Career |
| Baby food | 5.13× | Kids & Family |
| Developmental psychology | 5.9× | Health |
| Pampers | 7.2× | Kids & Family |
| Bassinet | 9.89× | Kids & Family |
| Lieferando.de | 3.33× | Food & Beverages |
| Pre-kindergarten | 5.62× | Kids & Family |
| Smyths Toys | 4.43× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.05 |
| DIY Mentality | THRILL | 1.69 |
| Creativity | OPEN | 1.51 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.25 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.3% |
| United States | 15.4% |
| Germany | 6.1% |
See Child safety seat audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Child safety seat have in Germany?
Child safety seat has an estimated audience of 3,278,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Child safety seat fans?
70.2% of Child safety seat fans are female, 29.8% are male, with an average age of 37.6 years.
Which brands do Child safety seat fans like most?
Child safety seat fans show strongest brand affinity for FRITZ!Box (8.59×), Britax (20.93×), and Pacifier (14.39×) over the country average.
Where do Child safety seat fans live in Germany?
Child safety seat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 808,298), Bayern (reach 622,340), and Baden-Württemberg (reach 551,035). These three regions account for the largest share of the active audience.
What other brands do Child safety seat fans also like?
Beyond Child safety seat itself, the audience over-indexes on Britax (20.93×), Pacifier (14.39×), Infant bed (10.23×), and Romper suit (12.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Child safety seat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.