Rascasse Audience Intelligence

Child safety seat Audience in Germany

A data profile of the people who buy, follow and care about Child safety seat in Germany — modelled from more than twelve digital signal sources. Child safety seat has an estimated audience of 3,278,579 people in Germany.

#1165among Topic in Germany#50in Kids & Family

The average Child safety seat fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Britax, Pacifier, with strongest over-indexing on FRITZ!Box (8.59× the country average).

Demographically, the Child safety seat audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Child safety seat fan in Germany is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for FRITZ!Box.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Child safety seat profile in Germany.

Audience size
3.3M
in Germany
Gender
70.2%♀
29.8% male
Age
37.6
average years
Country rank
#1898
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Child safety seat fans

70.2% are female, 29.8% are male, average age 37.6.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Child safety seat audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age37.6
Estimated audience size3,278,579
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Child safety seat audience in Germany
Age bracketShare%
16-1918%
20-2925%
30-3924%
40-4919%
50+14%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Child safety seat audience comes from Germany.

Worldwide audience distribution share by country for Child safety seat
CountryShare
Japan16.3%
United States15.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Child safety seat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Child safety seat fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.18×
02Nordrhein-Westfalen~800K1.15×
03Niedersachsen~400K1.12×
04Bayern~600K1.10×
05Rheinland-Pfalz~200K1.10×
06Hamburg~70K1.00×
07Saarland~40K1.00×
08Hessen~200K0.98×
09Brandenburg~100K0.98×
10Thüringen~80K0.98×
11Sachsen~200K0.96×
12Bremen~30K0.93×
13Schleswig-Holstein~100K0.92×
14Sachsen-Anhalt~80K0.91×
15Mecklenburg-Vorpommern~60K0.88×
16Berlin~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Child safety seat, Germany
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child safety seat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child safety seat audience
#·InterestCategoryAffinity×
01TeethingKids & Family24.36×
02BritaxKids & Family20.93×
03Prenatal careKids & Family14.41×
04PacifierKids & Family14.39×
05Romper suitFashion & Accessoires12.26×
06Powdered milkKids & Family11.62×
07BirthKids & Family10.90×
08Infant bedHome & Garden10.23×
09BassinetKids & Family9.89×
10MothercareKids & Family9.73×
11Baby transportKids & Family9.53×
12FRITZ!BoxTechnology & Electronics8.59×
13Infant bodysuitKids & Family7.79×
14PampersKids & Family7.20×
15EssoCars & Mobility5.91×
16Developmental psychologyHealth5.90×
17American EnglishBusiness & Career5.87×
18Baby foodKids & Family5.13×
19Smyths ToysKids & Family4.43×
20Lieferando.deFood & Beverages3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child safety seat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Child safety seat audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.57×
Price SensitivityPREMIUM1.28×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Child safety seat audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.38×
TravellingTHRILL0.54×
MindfulnessBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Child safety seat have in Germany?

Child safety seat has an estimated audience of 3,278,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Child safety seat fans?

70.2% of Child safety seat fans are female, 29.8% are male, with an average age of 37.6 years.

03

Which brands do Child safety seat fans like most?

Child safety seat fans show strongest brand affinity for FRITZ!Box (8.59×), Britax (20.93×), and Pacifier (14.39×) over the country average.

04

Where do Child safety seat fans live in Germany?

Child safety seat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Child safety seat fans also like?

Beyond Child safety seat itself, the audience over-indexes on Britax (20.93×), Pacifier (14.39×), Infant bed (10.23×), and Romper suit (12.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Child safety seat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Child safety seat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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