Esso Audience in Germany
Esso has an estimated audience of 4,160,933 people in Germany. 34.1% are female, 65.9% are male, average age 42.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: FRITZ!Box, Deutsche Bank, AutoScout24, Postbank, Commerzbank.
The average Esso fan in Germany is 42.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include FRITZ!Box, Deutsche Bank, AutoScout24, with strongest over-indexing on FRITZ!Box (15.09× the country average). Demographically, the Esso audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Esso fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 42.5 |
| Estimated audience size | 4,160,933 |
Audience persona
The typical Esso fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,480,917 | 2.21× |
| Baden-Württemberg | 1,005,810 | 1.77× |
| Nordrhein-Westfalen | 617,453 | 0.68× |
| Hessen | 403,101 | 1.27× |
| Rheinland-Pfalz | 337,875 | 1.62× |
| Niedersachsen | 301,639 | 0.75× |
| Sachsen | 221,307 | 1.08× |
| Berlin | 122,156 | 0.66× |
| Schleswig-Holstein | 107,324 | 0.72× |
| Brandenburg | 97,118 | 0.75× |
| Sachsen-Anhalt | 91,395 | 0.85× |
| Thüringen | 84,915 | 0.8× |
| Mecklenburg-Vorpommern | 73,157 | 0.92× |
| Hamburg | 66,787 | 0.71× |
| Saarland | 33,648 | 0.66× |
| Bremen | 19,479 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 15.09× | Technology & Electronics |
| Deutsche Bank | 10.56× | Business & Career |
| AutoScout24 | 5.4× | Cars & Mobility |
| Postbank | 5.58× | Business & Career |
| Commerzbank | 4.78× | Business & Career |
| Netto Marken-Discount | 4.17× | Shopping |
| Western Union | 6.86× | Business & Career |
| Aral AG | 4.09× | Cars & Mobility |
| Initial public offering | 12.48× | Business & Career |
| REWE | 3.39× | Shopping |
| Edeka | 3.38× | Shopping |
| Lieferando.de | 3.73× | Food & Beverages |
| ImmoScout24 | 3.76× | Home & Garden |
| Obi (store) | 3.16× | Shopping |
| E.ON | 7.39× | Home & Garden |
| Benefit corporation | 25.79× | Business & Career |
| Hot chocolate | 10.08× | Food & Beverages |
| Premier Inn | 13.61× | Travel & Leisure |
| Deutsche Bahn | 3.3× | Cars & Mobility |
| Acqua di Parma | 20.46× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Early Adopter Mentality | POWER | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
| DIY Mentality | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.7% |
| Canada | 23.6% |
| Germany | 14.5% |
See Esso audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
- TotalEnergies (579,399)
Frequently asked questions
How many fans does Esso have in Germany?
Esso has an estimated audience of 4,160,933 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Esso fans?
34.1% of Esso fans are female, 65.9% are male, with an average age of 42.5 years.
Which brands do Esso fans like most?
Esso fans show strongest brand affinity for FRITZ!Box (15.09×), Deutsche Bank (10.56×), and AutoScout24 (5.4×) over the country average.
Where do Esso fans live in Germany?
Esso fans in Germany are most concentrated in Bayern (reach 1,480,917), Baden-Württemberg (reach 1,005,810), and Nordrhein-Westfalen (reach 617,453). These three regions account for the largest share of the active audience.
What other brands do Esso fans also like?
Beyond Esso itself, the audience over-indexes on Deutsche Bank (10.56×), AutoScout24 (5.4×), Postbank (5.58×), and Commerzbank (4.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Esso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.