Rascasse Audience Intelligence

Acqua di Parma Target Market in Germany

A data profile of the people who buy, follow and care about Acqua di Parma in Germany — modelled from more than twelve digital signal sources. Acqua di Parma has an estimated audience of 407,364 people in Germany.

#6among Fragrances in Germany#1777among Brand in Germany#208in Beauty & Wellness

The average Acqua di Parma fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Esso, Lieferando.de, with strongest over-indexing on FRITZ!Box (16.63× the country average).

Demographically, the Acqua di Parma audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Acqua di Parma fan in Germany is balanced, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for FRITZ!Box.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acqua di Parma profile in Germany.

Audience size
407K
in Germany
Gender
53.0%♀
47.0% male
Age
37.9
average years
Country rank
#13823
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acqua di Parma

53.0% are female, 47.0% are male, average age 37.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Acqua di Parma audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age37.9
Estimated audience size407,364
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Acqua di Parma audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3931%
40-4923%
50+9%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Acqua di Parma audience comes from Germany.

Worldwide audience distribution share by country for Acqua di Parma
CountryShare
Italy14.8%
United States11.1%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acqua di Parma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Acqua di Parma customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.59×
02Hessen~40K1.39×
03Bayern~90K1.36×
04Baden-Württemberg~70K1.27×
05Nordrhein-Westfalen~100K1.26×
06Berlin~20K1.19×
07Bremen~4K1.05×
08Niedersachsen~40K0.99×
09Rheinland-Pfalz~20K0.96×
10Schleswig-Holstein~10K0.96×
11Saarland~4K0.87×
12Brandenburg~10K0.74×
13Sachsen~10K0.67×
14Thüringen~7K0.62×
15Mecklenburg-Vorpommern~5K0.60×
16Sachsen-Anhalt~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Acqua di Parma, Germany
0.58×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acqua di Parma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acqua di Parma audience
#·InterestCategoryAffinity×
01Serge LutensBeauty & Wellness131.26×
02Penhaligon'sBeauty & Wellness51.62×
03PerfumerBeauty & Wellness25.21×
04Jutta LeerdamSports21.14×
05EssoCars & Mobility19.70×
06Laser printingTechnology & Electronics17.96×
07DiptyqueBeauty & Wellness17.63×
08hohes CFood & Beverages17.51×
09FRITZ!BoxTechnology & Electronics16.63×
10Narciso RodriguezFashion & Accessoires16.56×
11BandySports16.09×
12La Roche-PosayBeauty & Wellness10.40×
13Lieferando.deFood & Beverages9.89×
14WoltFood & Beverages9.89×
15Deutsche BankBusiness & Career7.72×
16CandleHome & Garden6.38×
17PostbankBusiness & Career5.02×
18McDonald'sFood & Beverages4.45×
19RitualsBeauty & Wellness4.08×
20HermèsFashion & Accessoires3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acqua di Parma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acqua di Parma audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.69×
Need for SecurityCONSERVATISM1.58×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acqua di Parma audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
SustainabilityBALANCE0.60×
Career OrientationPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Acqua di Parma's target market in Germany?

Acqua di Parma's target market in Germany covers an estimated 407,364 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Acqua di Parma customers?

53.0% of the Acqua di Parma audience are female, 47.0% are male, with an average age of 37.9 years.

03

Which brands do Acqua di Parma fans like most?

Acqua di Parma fans show strongest brand affinity for FRITZ!Box (16.63×), Esso (19.7×), and Lieferando.de (9.89×) over the country average.

04

Where do Acqua di Parma fans live in Germany?

Acqua di Parma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Acqua di Parma fans also like?

Beyond Acqua di Parma itself, the audience over-indexes on Esso (19.7×), Lieferando.de (9.89×), Serge Lutens (131.26×), and Jutta Leerdam (21.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in Germany

See Acqua di Parma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Acqua di Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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