Acqua di Parma Audience in Germany
Acqua di Parma has an estimated audience of 418,883 people in Germany. 53.0% are female, 47.0% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Esso, Lieferando.de, Serge Lutens, Jutta Leerdam.
The average Acqua di Parma fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Esso, Lieferando.de, with strongest over-indexing on FRITZ!Box (16.63× the country average). Demographically, the Acqua di Parma audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Acqua di Parma fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.9 |
| Estimated audience size | 418,883 |
Audience persona
The typical Acqua di Parma fan in Germany is balanced, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,618 | 1.29× |
| Bayern | 92,713 | 1.38× |
| Baden-Württemberg | 74,582 | 1.3× |
| Hessen | 45,696 | 1.43× |
| Niedersachsen | 40,534 | 1× |
| Berlin | 22,552 | 1.2× |
| Rheinland-Pfalz | 20,689 | 0.99× |
| Hamburg | 15,188 | 1.6× |
| Schleswig-Holstein | 14,328 | 0.95× |
| Sachsen | 13,603 | 0.66× |
| Brandenburg | 9,386 | 0.72× |
| Thüringen | 5,935 | 0.56× |
| Sachsen-Anhalt | 5,821 | 0.54× |
| Mecklenburg-Vorpommern | 4,314 | 0.54× |
| Saarland | 4,168 | 0.81× |
| Bremen | 3,663 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 16.63× | Technology & Electronics |
| Esso | 19.7× | Cars & Mobility |
| Lieferando.de | 9.89× | Food & Beverages |
| Serge Lutens | 131.26× | Beauty & Wellness |
| Jutta Leerdam | 21.14× | Sports |
| Deutsche Bank | 7.72× | Business & Career |
| Penhaligon's | 51.62× | Beauty & Wellness |
| Postbank | 5.02× | Business & Career |
| Narciso Rodriguez | 16.56× | Fashion & Accessoires |
| La Roche-Posay | 10.4× | Beauty & Wellness |
| Hermès | 3.85× | Fashion & Accessoires |
| McDonald's | 4.45× | Food & Beverages |
| Bandy | 16.09× | Sports |
| Candle | 6.38× | Home & Garden |
| Wolt | 9.89× | Food & Beverages |
| Perfumer | 25.21× | Beauty & Wellness |
| Rituals | 4.08× | Beauty & Wellness |
| Diptyque | 17.63× | Beauty & Wellness |
| Laser printing | 17.96× | Technology & Electronics |
| Tom Ford | 10.3× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.63 |
| Luxury Orientation | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 2 |
| Sustainability | BALANCE | 1.93 |
| Indulgence | JOY | 1.77 |
| Family Orientation | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.9% |
| United States | 11.2% |
| United Kingdom | 10.3% |
See Acqua di Parma audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
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- Fragrance oil (753,096)
- Parfum (636,796)
- Paco Rabanne (501,987)
Frequently asked questions
How many fans does Acqua di Parma have in Germany?
Acqua di Parma has an estimated audience of 418,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Acqua di Parma fans?
53.0% of Acqua di Parma fans are female, 47.0% are male, with an average age of 37.9 years.
Which brands do Acqua di Parma fans like most?
Acqua di Parma fans show strongest brand affinity for FRITZ!Box (16.63×), Esso (19.7×), and Lieferando.de (9.89×) over the country average.
Where do Acqua di Parma fans live in Germany?
Acqua di Parma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,618), Bayern (reach 92,713), and Baden-Württemberg (reach 74,582). These three regions account for the largest share of the active audience.
What other brands do Acqua di Parma fans also like?
Beyond Acqua di Parma itself, the audience over-indexes on Esso (19.7×), Lieferando.de (9.89×), Serge Lutens (131.26×), and Jutta Leerdam (21.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Acqua di Parma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.