hohes C Audience in Germany
hohes C has an estimated audience of 370,109 people in Germany. 38.7% are female, 61.3% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Lieferando.de, Esso, Deutsche Bank, McDonald's.
The average hohes C fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Lieferando.de, Esso, with strongest over-indexing on FRITZ!Box (23.56× the country average). Demographically, the hohes C audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of hohes C fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 46.5 |
| Estimated audience size | 370,109 |
Audience persona
The typical hohes C fan in Germany is more male, around 46.5 years old, with strong Price Sensitivity tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,261 | 1.24× |
| Bayern | 59,411 | 1× |
| Baden-Württemberg | 55,507 | 1.1× |
| Niedersachsen | 42,926 | 1.19× |
| Hessen | 33,239 | 1.18× |
| Rheinland-Pfalz | 23,959 | 1.29× |
| Sachsen | 15,549 | 0.86× |
| Berlin | 15,392 | 0.93× |
| Schleswig-Holstein | 13,657 | 1.03× |
| Hamburg | 9,890 | 1.18× |
| Brandenburg | 8,617 | 0.75× |
| Thüringen | 7,733 | 0.82× |
| Sachsen-Anhalt | 7,678 | 0.8× |
| Mecklenburg-Vorpommern | 4,764 | 0.67× |
| Saarland | 4,320 | 0.95× |
| Bremen | 3,186 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 23.56× | Technology & Electronics |
| Lieferando.de | 11.77× | Food & Beverages |
| Esso | 18.88× | Cars & Mobility |
| Deutsche Bank | 9.91× | Business & Career |
| McDonald's | 5.46× | Food & Beverages |
| Dairy | 8.82× | Food & Beverages |
| Postbank | 4.74× | Business & Career |
| Wolt | 11.77× | Food & Beverages |
| AutoScout24 | 3.88× | Cars & Mobility |
| Agricultural cooperative | 12.81× | Business & Career |
| EBay | 3.38× | Shopping |
| Netto Marken-Discount | 3.34× | Shopping |
| KFC | 5.85× | Food & Beverages |
| Edeka | 3.25× | Shopping |
| Electronic funds transfer | 4.17× | Business & Career |
| REWE | 3.1× | Shopping |
| KfW | 9.91× | Business & Career |
| Aldi | 3.06× | Shopping |
| Bandy | 15.71× | Sports |
| Obi (store) | 2.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.36 |
| Need for Security | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.08 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.2% |
| Spain | 6.3% |
| Hungary | 4.0% |
See hohes C audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
Frequently asked questions
How many fans does hohes C have in Germany?
hohes C has an estimated audience of 370,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of hohes C fans?
38.7% of hohes C fans are female, 61.3% are male, with an average age of 46.5 years.
Which brands do hohes C fans like most?
hohes C fans show strongest brand affinity for FRITZ!Box (23.56×), Lieferando.de (11.77×), and Esso (18.88×) over the country average.
Where do hohes C fans live in Germany?
hohes C fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,261), Bayern (reach 59,411), and Baden-Württemberg (reach 55,507). These three regions account for the largest share of the active audience.
What other brands do hohes C fans also like?
Beyond hohes C itself, the audience over-indexes on Lieferando.de (11.77×), Esso (18.88×), Deutsche Bank (9.91×), and McDonald's (5.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hohes C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.