Rascasse Audience Intelligence

hohes C Target Market in Germany

A data profile of the people who buy, follow and care about hohes C in Germany — modelled from more than twelve digital signal sources. hohes C has an estimated audience of 426,812 people in Germany.

#8among Soft drinks in Germany#1726among Brand in Germany#651in Food & Beverages

The average hohes C fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Esso, Lieferando.de, with strongest over-indexing on FRITZ!Box (23.56× the country average).

Demographically, the hohes C audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical hohes C fan in Germany is more male, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hohes C profile in Germany.

Audience size
427K
in Germany
Gender
38.7%♀
61.3% male
Age
46.5
average years
Country rank
#13314
Brand in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of hohes C

38.7% are female, 61.3% are male, average age 46.5.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for hohes C audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age46.5
Estimated audience size426,812
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the hohes C audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3913%
40-4930%
50+37%
Fig. 04

Worldwide distribution

82.1%

of the worldwide hohes C audience comes from Germany.

Worldwide audience distribution share by country for hohes C
CountryShare
Germany82.1%
Spain5.3%
Hungary3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hohes C audience in Germany is strongest.

Fig. 05

Top regions by affinity

hohes C customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.25×
02Nordrhein-Westfalen~100K1.20×
03Niedersachsen~40K1.17×
04Hamburg~10K1.17×
05Hessen~30K1.15×
06Baden-Württemberg~60K1.09×
07Bremen~3K1.05×
08Schleswig-Holstein~10K1.02×
09Bayern~60K0.97×
10Saarland~4K0.97×
11Berlin~20K0.93×
12Thüringen~8K0.88×
13Sachsen~20K0.86×
14Sachsen-Anhalt~8K0.86×
15Brandenburg~9K0.81×
16Mecklenburg-Vorpommern~6K0.78×
Fig. 06

Affinity by region

Affinity by region — hohes C, Germany
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hohes C audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hohes C audience
#·InterestCategoryAffinity×
01FRITZ!BoxTechnology & Electronics23.56×
02EssoCars & Mobility18.88×
03BandySports15.71×
04Agricultural cooperativeBusiness & Career12.81×
05Lieferando.deFood & Beverages11.77×
06WoltFood & Beverages11.77×
07Deutsche BankBusiness & Career9.91×
08KfWBusiness & Career9.91×
09DairyFood & Beverages8.82×
10KFCFood & Beverages5.85×
11McDonald'sFood & Beverages5.46×
12PostbankBusiness & Career4.74×
13Electronic funds transferBusiness & Career4.17×
14AutoScout24Cars & Mobility3.88×
15EBayShopping3.38×
16Netto Marken-DiscountShopping3.34×
17EdekaShopping3.25×
18REWEShopping3.10×
19AldiShopping3.06×
20Obi (store)Shopping2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hohes C audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hohes C audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.97×
Community OrientationOPEN1.65×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hohes C audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.40×
SustainabilityBALANCE0.52×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is hohes C's target market in Germany?

hohes C's target market in Germany covers an estimated 426,812 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of hohes C customers?

38.7% of the hohes C audience are female, 61.3% are male, with an average age of 46.5 years.

03

Which brands do hohes C fans like most?

hohes C fans show strongest brand affinity for FRITZ!Box (23.56×), Esso (18.88×), and Lieferando.de (11.77×) over the country average.

04

Where do hohes C fans live in Germany?

hohes C fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do hohes C fans also like?

Beyond hohes C itself, the audience over-indexes on Esso (18.88×), Lieferando.de (11.77×), Deutsche Bank (9.91×), and McDonald's (5.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in Germany

See hohes C audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for hohes C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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