Rascasse Audience Intelligence

Bandy Audience in Germany

A data profile of the people who buy, follow and care about Bandy in Germany — modelled from more than twelve digital signal sources. Bandy has an estimated audience of 653,316 people in Germany.

#133among Sport in Germany#4021among Topic in Germany#734in Sports

The average Bandy fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, SG Flensburg-Handewitt, Transfermarkt, with strongest over-indexing on Esso (10.71× the country average).

Demographically, the Bandy audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bandy fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bandy profile in Germany.

Audience size
653K
in Germany
Gender
34.3%♀
65.7% male
Age
42.2
average years
Country rank
#9385
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bandy fans

34.3% are female, 65.7% are male, average age 42.2.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Bandy audience in Germany
MetricValue
Female34.3%
Male65.7%
Average age42.2
Estimated audience size653,316
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Bandy audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3925%
40-4928%
50+20%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Bandy audience comes from Germany.

Worldwide audience distribution share by country for Bandy
CountryShare
United States30.2%
India17.7%
Canada12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bandy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bandy fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.20×
02Berlin~30K1.15×
03Bremen~6K1.10×
04Bayern~100K1.04×
05Sachsen~30K1.03×
06Saarland~8K1.03×
07Nordrhein-Westfalen~100K1.01×
08Rheinland-Pfalz~30K0.99×
09Mecklenburg-Vorpommern~10K0.99×
10Hamburg~10K0.98×
11Baden-Württemberg~90K0.97×
12Schleswig-Holstein~20K0.96×
13Thüringen~20K0.93×
14Sachsen-Anhalt~20K0.92×
15Niedersachsen~60K0.91×
16Brandenburg~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Bandy, Germany
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bandy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bandy audience
#·InterestCategoryAffinity×
01SG Flensburg-HandewittSports29.07×
02Acqua di ParmaBeauty & Wellness16.09×
03hohes CFood & Beverages15.71×
04San PellegrinoFood & Beverages15.45×
05Ice rinkTravel & Leisure13.23×
06EssoCars & Mobility10.71×
07Metropolitan Museum of ArtArts & Culture9.71×
08Bicycle wheelCars & Mobility6.48×
09La Roche-PosayBeauty & Wellness6.45×
10Deutsche BankBusiness & Career4.72×
11Western UnionBusiness & Career4.72×
12ForestryHome & Garden4.49×
13TransfermarktSports4.13×
14RTL TelevisionMovies & TV3.04×
15Solar energyHome & Garden3.02×
16McDonald'sFood & Beverages2.64×
17BankingBusiness & Career2.44×
18TagesschauMovies & TV2.26×
19Müller (company)Food & Beverages2.26×
20Lieferando.deFood & Beverages2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bandy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bandy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
Quality AwarenessPREMIUM1.34×
Urban LifestyleOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bandy audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Social Media UsageJOY0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bandy have in Germany?

Bandy has an estimated audience of 653,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bandy fans?

34.3% of Bandy fans are female, 65.7% are male, with an average age of 42.2 years.

03

Which brands do Bandy fans like most?

Bandy fans show strongest brand affinity for Esso (10.71×), SG Flensburg-Handewitt (29.07×), and Transfermarkt (4.13×) over the country average.

04

Where do Bandy fans live in Germany?

Bandy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bandy fans also like?

Beyond Bandy itself, the audience over-indexes on SG Flensburg-Handewitt (29.07×), Transfermarkt (4.13×), Deutsche Bank (4.72×), and Western Union (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Bandy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bandy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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