La Roche-Posay Audience in Germany
La Roche-Posay has an estimated audience of 1,778,216 people in Germany. 79.8% are female, 20.2% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bioderma, Rituals, Vichy, Shellac, Biotherm.
The average La Roche-Posay fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bioderma, Rituals, Vichy, with strongest over-indexing on Bioderma (26.25× the country average). Demographically, the La Roche-Posay audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of La Roche-Posay fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 38.0 |
| Estimated audience size | 1,778,216 |
Audience persona
The typical La Roche-Posay fan in Germany is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Bioderma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 491,976 | 1.26× |
| Bayern | 322,361 | 1.13× |
| Baden-Württemberg | 277,592 | 1.14× |
| Niedersachsen | 181,025 | 1.05× |
| Hessen | 160,879 | 1.19× |
| Rheinland-Pfalz | 102,290 | 1.15× |
| Berlin | 92,692 | 1.17× |
| Sachsen | 63,317 | 0.73× |
| Schleswig-Holstein | 58,490 | 0.92× |
| Hamburg | 49,414 | 1.23× |
| Brandenburg | 46,226 | 0.84× |
| Sachsen-Anhalt | 32,262 | 0.7× |
| Thüringen | 32,256 | 0.71× |
| Saarland | 24,528 | 1.12× |
| Mecklenburg-Vorpommern | 21,795 | 0.64× |
| Bremen | 15,619 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 26.25× | Beauty & Wellness |
| Rituals | 5.76× | Beauty & Wellness |
| Vichy | 14.67× | Beauty & Wellness |
| Shellac | 8.56× | Beauty & Wellness |
| Biotherm | 14.1× | Beauty & Wellness |
| Clarins | 12.35× | Beauty & Wellness |
| Street One | 4.79× | Fashion & Accessoires |
| Shiseido | 11.28× | Beauty & Wellness |
| C&A | 3.19× | Shopping |
| Food and drink | 1.51× | Food & Beverages |
| Shop Apotheke | 3.33× | Shopping |
| Gala | 2.28× | News |
| QVC | 3.25× | Movies & TV |
| Deichmann | 2.44× | Shopping |
| Life extension | 5.06× | Health |
| Bonprix | 2.92× | Shopping |
| Tchibo | 2.89× | Shopping |
| Rossmann | 2.29× | Shopping |
| Dietitian | 7.83× | Health |
| Eucerin | 9.08× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.41 |
| Creativity | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Family Orientation | CONSERVATISM | 1.27 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 12.3% |
| France | 5.2% |
See La Roche-Posay audiences in other countries
More Personal care audiences in Germany
Frequently asked questions
How many fans does La Roche-Posay have in Germany?
La Roche-Posay has an estimated audience of 1,778,216 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of La Roche-Posay fans?
79.8% of La Roche-Posay fans are female, 20.2% are male, with an average age of 38.0 years.
Which brands do La Roche-Posay fans like most?
La Roche-Posay fans show strongest brand affinity for Bioderma (26.25×), Rituals (5.76×), and Vichy (14.67×) over the country average.
Where do La Roche-Posay fans live in Germany?
La Roche-Posay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 491,976), Bayern (reach 322,361), and Baden-Württemberg (reach 277,592). These three regions account for the largest share of the active audience.
What other brands do La Roche-Posay fans also like?
Beyond La Roche-Posay itself, the audience over-indexes on Rituals (5.76×), Vichy (14.67×), Shellac (8.56×), and Biotherm (14.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Roche-Posay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.