Rascasse Audience Intelligence

La Roche-Posay Target Market in Germany

A data profile of the people who buy, follow and care about La Roche-Posay in Germany — modelled from more than twelve digital signal sources. La Roche-Posay has an estimated audience of 1,803,804 people in Germany.

#2among Personal care in Germany#456among Brand in Germany#91in Beauty & Wellness

The average La Roche-Posay fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bioderma, Rituals, Vichy, with strongest over-indexing on Bioderma (26.25× the country average).

Demographically, the La Roche-Posay audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical La Roche-Posay fan in Germany is more female, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bioderma.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Roche-Posay profile in Germany.

Audience size
1.8M
in Germany
Gender
79.8%♀
20.2% male
Age
38.0
average years
Country rank
#3737
Brand in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Roche-Posay

79.8% are female, 20.2% are male, average age 38.0.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for La Roche-Posay audience in Germany
MetricValue
Female79.8%
Male20.2%
Average age38.0
Estimated audience size1,803,804
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the La Roche-Posay audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

5.0%

of the worldwide La Roche-Posay audience comes from Germany.

Worldwide audience distribution share by country for La Roche-Posay
CountryShare
United States12.6%
Brazil12.1%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Roche-Posay audience in Germany is strongest.

Fig. 05

Top regions by affinity

La Roche-Posay customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.26×
02Hamburg~50K1.20×
03Hessen~200K1.16×
04Rheinland-Pfalz~100K1.15×
05Saarland~20K1.14×
06Berlin~90K1.12×
07Baden-Württemberg~300K1.11×
08Bayern~300K1.08×
09Bremen~20K1.05×
10Niedersachsen~200K1.04×
11Schleswig-Holstein~60K0.93×
12Brandenburg~50K0.84×
13Thüringen~30K0.77×
14Sachsen-Anhalt~30K0.74×
15Sachsen~60K0.73×
16Mecklenburg-Vorpommern~20K0.71×
Fig. 06

Affinity by region

Affinity by region — La Roche-Posay, Germany
0.71×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Roche-Posay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Roche-Posay audience
#·InterestCategoryAffinity×
01BiodermaBeauty & Wellness26.25×
02VichyBeauty & Wellness14.67×
03BiothermBeauty & Wellness14.10×
04ClarinsBeauty & Wellness12.35×
05ShiseidoBeauty & Wellness11.28×
06EucerinBeauty & Wellness9.08×
07ShellacBeauty & Wellness8.56×
08DietitianHealth7.83×
09RitualsBeauty & Wellness5.76×
10Life extensionHealth5.06×
11Street OneFashion & Accessoires4.79×
12Shop ApothekeShopping3.33×
13QVCMovies & TV3.25×
14C&AShopping3.19×
15BonprixShopping2.92×
16TchiboShopping2.89×
17DeichmannShopping2.44×
18RossmannShopping2.29×
19H&MShopping2.02×
20Food and drinkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Roche-Posay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Roche-Posay audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
CreativityOPEN1.58×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Roche-Posay audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Early Adopter MentalityPOWER0.75×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Roche-Posay's target market in Germany?

La Roche-Posay's target market in Germany covers an estimated 1,803,804 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of La Roche-Posay customers?

79.8% of the La Roche-Posay audience are female, 20.2% are male, with an average age of 38.0 years.

03

Which brands do La Roche-Posay fans like most?

La Roche-Posay fans show strongest brand affinity for Bioderma (26.25×), Rituals (5.76×), and Vichy (14.67×) over the country average.

04

Where do La Roche-Posay fans live in Germany?

La Roche-Posay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do La Roche-Posay fans also like?

Beyond La Roche-Posay itself, the audience over-indexes on Rituals (5.76×), Vichy (14.67×), Shellac (8.56×), and Biotherm (14.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See La Roche-Posay audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for La Roche-Posay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →