Clarins Audience in Germany
Clarins has an estimated audience of 764,150 people in Germany. 78.0% are female, 22.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bioderma, Rituals, Biotherm, Shiseido, La Roche-Posay.
The average Clarins fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bioderma, Rituals, Biotherm, with strongest over-indexing on Bioderma (42.86× the country average). Demographically, the Clarins audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Clarins fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 37.2 |
| Estimated audience size | 764,150 |
Audience persona
The typical Clarins fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Bioderma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,789 | 1.27× |
| Bayern | 179,257 | 1.46× |
| Baden-Württemberg | 130,880 | 1.26× |
| Niedersachsen | 75,590 | 1.02× |
| Hessen | 74,146 | 1.27× |
| Rheinland-Pfalz | 42,523 | 1.11× |
| Berlin | 38,869 | 1.14× |
| Schleswig-Holstein | 29,288 | 1.07× |
| Sachsen | 24,771 | 0.66× |
| Hamburg | 24,338 | 1.41× |
| Brandenburg | 17,662 | 0.75× |
| Thüringen | 11,756 | 0.6× |
| Sachsen-Anhalt | 11,737 | 0.59× |
| Mecklenburg-Vorpommern | 9,527 | 0.65× |
| Saarland | 8,098 | 0.86× |
| Bremen | 5,732 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 42.86× | Beauty & Wellness |
| Rituals | 8.71× | Beauty & Wellness |
| Biotherm | 27.41× | Beauty & Wellness |
| Shiseido | 23.21× | Beauty & Wellness |
| La Roche-Posay | 13.11× | Beauty & Wellness |
| Clinique | 14.55× | Beauty & Wellness |
| Vichy | 14.14× | Beauty & Wellness |
| Bobbi Brown | 16.72× | Beauty & Wellness |
| The Witcher 3: Wild Hunt | 9.81× | Games |
| Lancôme | 10.9× | Beauty & Wellness |
| L'Occitane en Provence | 22.97× | Beauty & Wellness |
| Kiehl's | 14.3× | Beauty & Wellness |
| Herbal Essences | 37.82× | Beauty & Wellness |
| C&A | 4.05× | Shopping |
| Korres | 43.58× | Beauty & Wellness |
| Ulla Popken | 5.57× | Fashion & Accessoires |
| Street One | 5.02× | Fashion & Accessoires |
| Avène | 12.11× | Beauty & Wellness |
| Hermès | 3.1× | Fashion & Accessoires |
| Laser diode | 14.28× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.04 |
| Quality Awareness | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.68 |
| Creativity | OPEN | 1.64 |
| DIY Mentality | THRILL | 1.47 |
| Healthy Lifestyle | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| France | 14.4% |
| United Kingdom | 11.3% |
See Clarins audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Clarins have in Germany?
Clarins has an estimated audience of 764,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clarins fans?
78.0% of Clarins fans are female, 22.0% are male, with an average age of 37.2 years.
Which brands do Clarins fans like most?
Clarins fans show strongest brand affinity for Bioderma (42.86×), Rituals (8.71×), and Biotherm (27.41×) over the country average.
Where do Clarins fans live in Germany?
Clarins fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,789), Bayern (reach 179,257), and Baden-Württemberg (reach 130,880). These three regions account for the largest share of the active audience.
What other brands do Clarins fans also like?
Beyond Clarins itself, the audience over-indexes on Rituals (8.71×), Biotherm (27.41×), Shiseido (23.21×), and La Roche-Posay (13.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clarins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.