Rascasse Audience Intelligence

Clarins Target Market in Germany

A data profile of the people who buy, follow and care about Clarins in Germany — modelled from more than twelve digital signal sources. Clarins has an estimated audience of 761,214 people in Germany.

#12among Personal care in Germany#1070among Brand in Germany#148in Beauty & Wellness

The average Clarins fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bioderma, Rituals, Biotherm, with strongest over-indexing on Bioderma (42.86× the country average).

Demographically, the Clarins audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clarins fan in Germany is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Bioderma.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clarins profile in Germany.

Audience size
761K
in Germany
Gender
78.0%♀
22.0% male
Age
37.2
average years
Country rank
#8258
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clarins

78.0% are female, 22.0% are male, average age 37.2.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Clarins audience in Germany
MetricValue
Female78.0%
Male22.0%
Average age37.2
Estimated audience size761,214
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Clarins audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Clarins audience comes from Germany.

Worldwide audience distribution share by country for Clarins
CountryShare
United States16.1%
France14.4%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clarins audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clarins customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.41×
02Hamburg~20K1.39×
03Nordrhein-Westfalen~200K1.23×
04Baden-Württemberg~100K1.23×
05Hessen~70K1.23×
06Rheinland-Pfalz~40K1.10×
07Berlin~40K1.08×
08Schleswig-Holstein~30K1.07×
09Niedersachsen~70K1.00×
10Saarland~9K0.98×
11Bremen~6K0.95×
12Brandenburg~20K0.80×
13Mecklenburg-Vorpommern~10K0.73×
14Thüringen~10K0.68×
15Sachsen~30K0.67×
16Sachsen-Anhalt~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Clarins, Germany
0.64×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clarins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clarins audience
#·InterestCategoryAffinity×
01KorresBeauty & Wellness43.58×
02BiodermaBeauty & Wellness42.86×
03Herbal EssencesBeauty & Wellness37.82×
04BiothermBeauty & Wellness27.41×
05ShiseidoBeauty & Wellness23.21×
06L'Occitane en ProvenceBeauty & Wellness22.97×
07Jil SanderFashion & Accessoires17.35×
08Bobbi BrownBeauty & Wellness16.72×
09CliniqueBeauty & Wellness14.55×
10Kiehl'sBeauty & Wellness14.30×
11Laser diodeTechnology & Electronics14.28×
12VichyBeauty & Wellness14.14×
13La Roche-PosayBeauty & Wellness13.11×
14AvèneBeauty & Wellness12.11×
15The Witcher 3: Wild HuntGames9.81×
16RitualsBeauty & Wellness8.71×
17Ulla PopkenFashion & Accessoires5.57×
18Street OneFashion & Accessoires5.02×
19C&AShopping4.05×
20HermèsFashion & Accessoires3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clarins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clarins audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
Design AffinityPREMIUM2.20×
CreativityOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clarins audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Need for SecurityCONSERVATISM0.76×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clarins's target market in Germany?

Clarins's target market in Germany covers an estimated 761,214 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clarins customers?

78.0% of the Clarins audience are female, 22.0% are male, with an average age of 37.2 years.

03

Which brands do Clarins fans like most?

Clarins fans show strongest brand affinity for Bioderma (42.86×), Rituals (8.71×), and Biotherm (27.41×) over the country average.

04

Where do Clarins fans live in Germany?

Clarins fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clarins fans also like?

Beyond Clarins itself, the audience over-indexes on Rituals (8.71×), Biotherm (27.41×), Shiseido (23.21×), and La Roche-Posay (13.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Clarins audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clarins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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