Rascasse Audience Intelligence

Bobbi Brown Target Market in Germany

A data profile of the people who buy, follow and care about Bobbi Brown in Germany — modelled from more than twelve digital signal sources. Bobbi Brown has an estimated audience of 629,439 people in Germany.

#31among Cosmetics in Germany#1273among Brand in Germany#162in Beauty & Wellness

The average Bobbi Brown fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Senior management, Swatch, Boulanger, with strongest over-indexing on Senior management (32.85× the country average).

Demographically, the Bobbi Brown audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bobbi Brown fan in Germany is more female, around 29.8 years old, with strong Design Affinity tendencies and a notable affinity for Senior management.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bobbi Brown profile in Germany.

Audience size
629K
in Germany
Gender
82.4%♀
17.6% male
Age
29.8
average years
Country rank
#9716
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bobbi Brown

82.4% are female, 17.6% are male, average age 29.8.

Fig. 02

Gender split

82.4%
Female
17.6%
Male
Demographic split for Bobbi Brown audience in Germany
MetricValue
Female82.4%
Male17.6%
Average age29.8
Estimated audience size629,439
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Bobbi Brown audience in Germany
Age bracketShare%
16-1949%
20-2919%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Bobbi Brown audience comes from Germany.

Worldwide audience distribution share by country for Bobbi Brown
CountryShare
United States29.4%
United Kingdom10.8%
Taiwan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bobbi Brown audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bobbi Brown customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.69×
02Bayern~100K1.42×
03Hamburg~20K1.37×
04Hessen~60K1.23×
05Baden-Württemberg~100K1.17×
06Nordrhein-Westfalen~200K1.13×
07Bremen~6K1.06×
08Rheinland-Pfalz~30K0.99×
09Schleswig-Holstein~20K0.96×
10Niedersachsen~50K0.87×
11Brandenburg~20K0.81×
12Saarland~6K0.77×
13Mecklenburg-Vorpommern~9K0.74×
14Sachsen~20K0.72×
15Thüringen~10K0.72×
16Sachsen-Anhalt~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Bobbi Brown, Germany
0.70×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bobbi Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bobbi Brown audience
#·InterestCategoryAffinity×
01Tom Ford EyewearFashion & Accessoires51.50×
02KorresBeauty & Wellness50.84×
03Senior managementBusiness & Career32.85×
04BoulangerShopping24.85×
05SwatchFashion & Accessoires19.34×
06Origins (cosmetics)Beauty & Wellness17.23×
07ClarinsBeauty & Wellness16.46×
08BiothermBeauty & Wellness16.28×
09ShiseidoBeauty & Wellness14.44×
10WE FashionFashion & Accessoires11.87×
11Gina TricotFashion & Accessoires9.58×
12Pink LipstickBeauty & Wellness9.41×
13COSShopping8.06×
14ZendayaMovies & TV7.84×
15PaybackShopping6.67×
16RitualsBeauty & Wellness5.93×
17BershkaShopping5.44×
18C&AShopping4.38×
19HermèsFashion & Accessoires3.79×
20ShoppingShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bobbi Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bobbi Brown audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.41×
Quality AwarenessPREMIUM2.38×
MindfulnessBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bobbi Brown audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
PatriotismCONSERVATISM0.61×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bobbi Brown's target market in Germany?

Bobbi Brown's target market in Germany covers an estimated 629,439 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bobbi Brown customers?

82.4% of the Bobbi Brown audience are female, 17.6% are male, with an average age of 29.8 years.

03

Which brands do Bobbi Brown fans like most?

Bobbi Brown fans show strongest brand affinity for Senior management (32.85×), Swatch (19.34×), and Boulanger (24.85×) over the country average.

04

Where do Bobbi Brown fans live in Germany?

Bobbi Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bobbi Brown fans also like?

Beyond Bobbi Brown itself, the audience over-indexes on Swatch (19.34×), Boulanger (24.85×), Rituals (5.93×), and Gina Tricot (9.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Bobbi Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bobbi Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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