WE Fashion Audience in Germany
WE Fashion has an estimated audience of 663,390 people in Germany. 86.8% are female, 13.2% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, Sam Heughan, Alpen (food), Caitriona Balfe, ANSON´S.
The average WE Fashion fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, Sam Heughan, Alpen (food), with strongest over-indexing on CHECK24 (39.66× the country average). Demographically, the WE Fashion audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of WE Fashion fans
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 35.4 |
| Estimated audience size | 663,390 |
Audience persona
The typical WE Fashion fan in Germany is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,985 | 1.13× |
| Bayern | 224,809 | 1.15× |
| Baden-Württemberg | 179,573 | 1.08× |
| Niedersachsen | 118,018 | 1× |
| Hessen | 116,855 | 1.26× |
| Berlin | 76,094 | 1.4× |
| Rheinland-Pfalz | 59,859 | 0.98× |
| Sachsen | 58,214 | 0.98× |
| Schleswig-Holstein | 39,383 | 0.9× |
| Hamburg | 32,531 | 1.18× |
| Brandenburg | 31,625 | 0.84× |
| Thüringen | 24,648 | 0.8× |
| Sachsen-Anhalt | 24,475 | 0.78× |
| Mecklenburg-Vorpommern | 17,372 | 0.75× |
| Saarland | 12,406 | 0.83× |
| Bremen | 9,903 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 39.66× | Business & Career |
| Sam Heughan | 128.22× | Movies & TV |
| Alpen (food) | 126.98× | Food & Beverages |
| Caitriona Balfe | 217.78× | Fashion & Accessoires |
| ANSON´S | 135.56× | Fashion & Accessoires |
| Burger Bar | 222.42× | Food & Beverages |
| David Lynch | 64.14× | Movies & TV |
| Food52 | 218.24× | Food & Beverages |
| 43einhalb | 106.69× | Shopping |
| Gil Ofarim | 18.08× | Music & Radio |
| John Carpenter | 80.28× | Movies & TV |
| Jeanette Biedermann | 20× | Music & Radio |
| Aarhus University | 80.83× | Business & Career |
| Atlanta hip hop | 20× | Music & Radio |
| British hip hop | 18.78× | Music & Radio |
| Carmen Geiss | 20× | Movies & TV |
| Simple & Easy Recipes | 80× | Food & Beverages |
| Hazel Brugger | 20× | Movies & TV |
| Jannik Sinner | 12.64× | Sports |
| Verivox | 10.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.56 |
| Creativity | OPEN | 2.55 |
| DIY Mentality | THRILL | 1.68 |
| Sustainability | BALANCE | 1.52 |
| Individualism | JOY | 1.5 |
| Family Orientation | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 21.2% |
| China | 11.0% |
| Netherlands | 7.3% |
See WE Fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does WE Fashion have in Germany?
WE Fashion has an estimated audience of 663,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WE Fashion fans?
86.8% of WE Fashion fans are female, 13.2% are male, with an average age of 35.4 years.
Which brands do WE Fashion fans like most?
WE Fashion fans show strongest brand affinity for CHECK24 (39.66×), Sam Heughan (128.22×), and Alpen (food) (126.98×) over the country average.
Where do WE Fashion fans live in Germany?
WE Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,985), Bayern (reach 224,809), and Baden-Württemberg (reach 179,573). These three regions account for the largest share of the active audience.
What other brands do WE Fashion fans also like?
Beyond WE Fashion itself, the audience over-indexes on Sam Heughan (128.22×), Alpen (food) (126.98×), Caitriona Balfe (217.78×), and ANSON´S (135.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WE Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.