Rascasse Audience Intelligence

WE Fashion Target Market in Germany

A data profile of the people who buy, follow and care about WE Fashion in Germany — modelled from more than twelve digital signal sources. WE Fashion has an estimated audience of 1,275,497 people in Germany.

#667among Brand in Germany#277in Fashion & Accessoires

The average WE Fashion fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Caitriona Balfe, CHECK24, Sam Heughan, with strongest over-indexing on Caitriona Balfe (217.78× the country average).

Demographically, the WE Fashion audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WE Fashion fan in Germany is more female, around 35.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Caitriona Balfe.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WE Fashion profile in Germany.

Audience size
1.3M
in Germany
Gender
86.8%♀
13.2% male
Age
35.4
average years
Country rank
#5200
Brand in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WE Fashion

86.8% are female, 13.2% are male, average age 35.4.

Fig. 02

Gender split

86.8%
Female
13.2%
Male
Demographic split for WE Fashion audience in Germany
MetricValue
Female86.8%
Male13.2%
Average age35.4
Estimated audience size1,275,497
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the WE Fashion audience in Germany
Age bracketShare%
16-1920%
20-2932%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide WE Fashion audience comes from Germany.

Worldwide audience distribution share by country for WE Fashion
CountryShare
United States17.7%
India14.9%
Netherlands7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WE Fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

WE Fashion customers by region in Germany
#RegionReachAffinity×
01Berlin~70K1.35×
02Hessen~100K1.23×
03Hamburg~30K1.17×
04Nordrhein-Westfalen~300K1.12×
05Bayern~200K1.12×
06Baden-Württemberg~200K1.06×
07Niedersachsen~100K0.99×
08Bremen~10K0.99×
09Sachsen~60K0.98×
10Rheinland-Pfalz~60K0.97×
11Schleswig-Holstein~40K0.90×
12Saarland~10K0.89×
13Brandenburg~30K0.86×
14Sachsen-Anhalt~30K0.82×
15Thüringen~30K0.82×
16Mecklenburg-Vorpommern~20K0.77×
Fig. 06

Affinity by region

Affinity by region — WE Fashion, Germany
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WE Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WE Fashion audience
#·InterestCategoryAffinity×
01Burger BarFood & Beverages222.42×
02Food52Food & Beverages218.24×
03Caitriona BalfeFashion & Accessoires217.78×
04ANSON´SFashion & Accessoires135.56×
05Sam HeughanMovies & TV128.22×
06Alpen (food)Food & Beverages126.98×
0743einhalbShopping106.69×
08Aarhus UniversityBusiness & Career80.83×
09John CarpenterMovies & TV80.28×
10Simple & Easy RecipesFood & Beverages80.00×
11David LynchMovies & TV64.14×
12CHECK24Business & Career39.66×
13Jeanette BiedermannMusic & Radio20.00×
14Atlanta hip hopMusic & Radio20.00×
15Carmen GeissMovies & TV20.00×
16SantianoMusic & Radio19.32×
17British hip hopMusic & Radio18.78×
18Gil OfarimMusic & Radio18.08×
19Jannik SinnerSports12.64×
20VerivoxBusiness & Career10.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WE Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WE Fashion audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.40×
TravellingTHRILL2.03×
Design AffinityPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WE Fashion audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Convenience OrientationPREMIUM0.94×
Community OrientationOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WE Fashion's target market in Germany?

WE Fashion's target market in Germany covers an estimated 1,275,497 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of WE Fashion customers?

86.8% of the WE Fashion audience are female, 13.2% are male, with an average age of 35.4 years.

03

Which brands do WE Fashion fans like most?

WE Fashion fans show strongest brand affinity for Caitriona Balfe (217.78×), CHECK24 (39.66×), and Sam Heughan (128.22×) over the country average.

04

Where do WE Fashion fans live in Germany?

WE Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WE Fashion fans also like?

Beyond WE Fashion itself, the audience over-indexes on CHECK24 (39.66×), Sam Heughan (128.22×), Alpen (food) (126.98×), and ANSON´S (135.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See WE Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WE Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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