Verivox Audience in Germany
Verivox has an estimated audience of 4,910,826 people in Germany. 44.6% are female, 55.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Time (magazine), Cocktail, Krasnodar, Video izle.
The average Verivox fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Time (magazine), Cocktail, with strongest over-indexing on Rossmann (1.57× the country average). Demographically, the Verivox audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Price comparison
Demographics of Verivox fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 38.6 |
| Estimated audience size | 4,910,826 |
Audience persona
The typical Verivox fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,267,122 | 1.18× |
| Baden-Württemberg | 731,987 | 1.09× |
| Bayern | 690,313 | 0.87× |
| Niedersachsen | 611,422 | 1.28× |
| Hessen | 357,405 | 0.96× |
| Rheinland-Pfalz | 310,118 | 1.26× |
| Sachsen | 238,573 | 0.99× |
| Schleswig-Holstein | 182,146 | 1.03× |
| Brandenburg | 164,197 | 1.08× |
| Berlin | 156,255 | 0.71× |
| Thüringen | 141,694 | 1.13× |
| Sachsen-Anhalt | 128,970 | 1.01× |
| Mecklenburg-Vorpommern | 92,165 | 0.98× |
| Hamburg | 82,424 | 0.74× |
| Saarland | 60,998 | 1.01× |
| Bremen | 27,725 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.57× | Shopping |
| Time (magazine) | 3.37× | News |
| Cocktail | 1.6× | Food & Beverages |
| Krasnodar | 6.7× | Travel & Leisure |
| Video izle | 2.4× | |
| Noodle (Gorillaz) | 1.78× | Music & Radio |
| Pleural effusion | 1.9× | Health |
| Metamorphoses | 1.73× | Literature |
| Cassoulet | 3.44× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.01× | Music & Radio |
| Coworking | 1.65× | Business & Career |
| Jaguar F-Pace | 2.42× | Cars & Mobility |
| Durban University of Technology | 1.8× | Business & Career |
| Building insulation | 1.55× | Home & Garden |
| Esra Erol | 1.96× | Movies & TV |
| Cloppenburg | 1.54× | Travel & Leisure |
| Eden Lake | 1.69× | Movies & TV |
| Gender-neutral language | 1.86× | Politics & Society |
| Emil Nolde | 1.75× | Arts & Culture |
| Leverage (TV series) | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.38 |
| Indulgence | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Austria | 0.2% |
| Switzerland | 0.2% |
See Verivox audiences in other countries
More Price comparison audiences in Germany
- Idealo (8,556,122)
- Verivox (3,451,690)
- KaufDa (2,415,540)
- Billiger.de (1,987,750)
- Sparwelt (227,283)
Frequently asked questions
How many fans does Verivox have in Germany?
Verivox has an estimated audience of 4,910,826 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Verivox fans?
44.6% of Verivox fans are female, 55.4% are male, with an average age of 38.6 years.
Which brands do Verivox fans like most?
Verivox fans show strongest brand affinity for Rossmann (1.57×), Time (magazine) (3.37×), and Cocktail (1.6×) over the country average.
Where do Verivox fans live in Germany?
Verivox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,267,122), Baden-Württemberg (reach 731,987), and Bayern (reach 690,313). These three regions account for the largest share of the active audience.
What other brands do Verivox fans also like?
Beyond Verivox itself, the audience over-indexes on Time (magazine) (3.37×), Cocktail (1.6×), Krasnodar (6.7×), and Video izle (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Verivox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.