Top 50 Business & Career brands in Germany
This curated ranking covers the 50 largest business & career brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 12,470 business & career brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Business and industry, Music and Business lead the list with a combined estimated audience of 101,948,186 people. Across all 50 entries the average audience size is 13,498,171, and the largest, Business and industry, reaches around 39,157,864 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each business & career brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Business and industry |
39,157,864 | 5.4% | Lifestyle cluster | Business & Career |
| 2 |  Music |
36,021,785 | 4.6% | Field of study | Business & Career |
| 3 |  Business |
26,768,537 | 4.4% | Lifestyle cluster | Business & Career |
| 4 |  Personal finance |
19,990,125 | 3.1% | Lifestyle cluster | Business & Career |
| 5 |  Gemini Sound Products |
19,067,616 | 3.1% | Business & Career | |
| 6 |  Social media |
17,482,326 | 3.3% | Lifestyle cluster | Business & Career |
| 7 |  DHL Express |
16,688,405 | 29.4% | Logistics | Business & Career |
| 8 |  Real estate |
16,596,881 | 3.4% | Lifestyle cluster | Business & Career |
| 9 |  Architecture |
15,753,302 | 3.6% | Field of study | Business & Career |
| 10 |  Science |
15,373,827 | 3.4% | Business & Career | |
| 11 |  Advertising |
15,166,229 | 3.3% | Field of study | Business & Career |
| 12 |  Psychology |
15,090,984 | 3.4% | Field of study | Business & Career |
| 13 |  Commerzbank |
14,889,219 | 94.3% | Bank | Business & Career |
| 14 |  Education |
14,593,056 | 3.5% | Field of study | Business & Career |
| 15 |  Manufacturing |
13,714,534 | 3.8% | Business & Career | |
| 16 |  Philosophy |
13,020,198 | 3.3% | Field of study | Business & Career |
| 17 |  Employment |
12,493,928 | 3.4% | Business & Career | |
| 18 |  Entrepreneurship |
12,488,514 | 2.7% | Field of study | Business & Career |
| 19 |  News broadcasting |
12,466,858 | 4.8% | Field of study | Business & Career |
| 20 |  Fashion design |
12,452,394 | 3.5% | Field of study | Business & Career |
| 21 |  Postbank |
12,306,073 | 88.3% | Bank | Business & Career |
| 22 |  Career |
12,274,313 | 5.5% | Business & Career | |
| 23 |  Sparkasse |
12,245,183 | 90.2% | Bank | Business & Career |
| 24 |  CHECK24 |
12,191,929 | 85.3% | Price comparison | Business & Career |
| 25 |  Medicine |
12,028,162 | 2.8% | Field of study | Business & Career |
| 26 |  Knowledge |
11,933,071 | 3.4% | Business & Career | |
| 27 |  Banking |
11,565,930 | 2.7% | Field of study | Business & Career |
| 28 |  Techniker Krankenkasse |
11,470,781 | 97.7% | Insurances | Business & Career |
| 29 |  Higher education |
11,432,551 | 2.7% | Business & Career | |
| 30 |  Economics |
11,393,347 | 3.3% | Field of study | Business & Career |
| 31 |  Investment |
10,913,775 | 2.6% | Business & Career | |
| 32 |  Job |
10,892,673 | 6.8% | Business & Career | |
| 33 |  Digital distribution |
10,759,664 | 10.0% | Business & Career | |
| 34 |  Electronic funds transfer |
10,496,559 | 11.3% | Business & Career | |
| 35 |  Apartment |
10,301,946 | 3.2% | Business & Career | |
| 36 |  Dance |
10,056,242 | 2.7% | Field of study | Business & Career |
| 37 |  Finance |
10,035,599 | 2.7% | Field of study | Business & Career |
| 38 |  Personal development |
9,839,263 | 3.0% | Business & Career | |
| 39 |  Money |
9,799,932 | 3.1% | Business & Career | |
| 40 |  Religion |
9,784,584 | 2.7% | Field of study | Business & Career |
| 41 |  Indeed.com |
9,772,480 | 5.9% | Career website | Business & Career |
| 42 |  Economy |
9,739,219 | 4.0% | Business & Career | |
| 43 |  Interior design |
9,614,679 | 3.5% | Field of study | Business & Career |
| 44 |  Renewable energy |
9,570,539 | 7.4% | Field of study | Business & Career |
| 45 |  Agriculture |
9,462,576 | 2.8% | Field of study | Business & Career |
| 46 |  Law |
9,358,049 | 2.6% | Business & Career | |
| 47 |  Learning |
9,285,823 | 2.5% | Business & Career | |
| 48 |  Customer |
9,101,233 | 3.1% | Business & Career | |
| 49 |  Customer service |
9,009,043 | 4.2% | Business & Career | |
| 50 |  Organization |
8,996,778 | 2.9% | Business & Career |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each business & career brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest business & career brand in Germany?
Business and industry currently leads with an estimated audience of 39,157,864 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.