Manufacturing Audience in Germany
Manufacturing has an estimated audience of 13,714,534 people in Germany. 47.9% are female, 52.1% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Gin Mare, Natural rubber, Škoda Kodiaq.
The average Manufacturing fan in Germany is 40.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Gin Mare, with strongest over-indexing on Progressive rock (2.12× the country average). Demographically, the Manufacturing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 40.2 |
| Estimated audience size | 13,714,534 |
Audience persona
The typical Manufacturing fan in Germany is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 4,206,478 | 1.91× |
| Nordrhein-Westfalen | 3,129,815 | 1.04× |
| Baden-Württemberg | 2,311,854 | 1.24× |
| Hessen | 1,982,006 | 1.9× |
| Niedersachsen | 1,083,399 | 0.81× |
| Berlin | 825,883 | 1.35× |
| Rheinland-Pfalz | 574,858 | 0.84× |
| Sachsen | 446,323 | 0.66× |
| Schleswig-Holstein | 363,254 | 0.74× |
| Hamburg | 341,761 | 1.1× |
| Thüringen | 319,402 | 0.91× |
| Brandenburg | 314,675 | 0.74× |
| Sachsen-Anhalt | 218,607 | 0.62× |
| Bremen | 122,598 | 1.05× |
| Mecklenburg-Vorpommern | 119,226 | 0.46× |
| Saarland | 108,912 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.12× | Music & Radio |
| Gil Ofarim | 1.59× | Music & Radio |
| Gin Mare | 9.02× | Food & Beverages |
| Natural rubber | 2.08× | Cars & Mobility |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Preacher (comics) | 5.44× | Literature |
| Esra Erol | 3.7× | Movies & TV |
| Home Delivery | 1.82× | Food & Beverages |
| Caprivi Strip | 5.76× | |
| Video izle | 1.96× | |
| Euphonium | 5.94× | Music & Radio |
| Molly Hatchet | 6.96× | Music & Radio |
| Jaguar F-Pace | 3.29× | Cars & Mobility |
| Gilbert Burns (fighter) | 7.98× | Sports |
| Carrie (novel) | 2.8× | Literature |
| Metamorphoses | 1.59× | Literature |
| Ipekyol | 1.92× | Shopping |
| Catania | 4.1× | Travel & Leisure |
| Motion Picture Association of America | 3.57× | Movies & TV |
| Graham Greene (actor) | 1.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Indulgence | JOY | 1.28 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.26 |
| Design Affinity | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Manufacturing have in Germany?
Manufacturing has an estimated audience of 13,714,534 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Manufacturing fans?
47.9% of Manufacturing fans are female, 52.1% are male, with an average age of 40.2 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for Progressive rock (2.12×), Gil Ofarim (1.59×), and Gin Mare (9.02×) over the country average.
Where do Manufacturing fans live in Germany?
Manufacturing fans in Germany are most concentrated in Bayern (reach 4,206,478), Nordrhein-Westfalen (reach 3,129,815), and Baden-Württemberg (reach 2,311,854). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on Gil Ofarim (1.59×), Gin Mare (9.02×), Natural rubber (2.08×), and Škoda Kodiaq (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.