Manufacturing Audience in Germany
Manufacturing has an estimated audience of 13,714,534 people in Germany. 47.9% are female, 52.1% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Congstar, Tagesschau, Punkt 12, Terence Hill, Jan Josef Liefers.
The average Manufacturing fan in Germany is 40.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Congstar, Tagesschau, Punkt 12, with strongest over-indexing on Congstar (7.69× the country average). Demographically, the Manufacturing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 40.2 |
| Estimated audience size | 13,714,534 |
Audience persona
The typical Manufacturing fan in Germany is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Congstar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 4,206,478 | 1.91× |
| Nordrhein-Westfalen | 3,129,815 | 1.04× |
| Baden-Württemberg | 2,311,854 | 1.24× |
| Hessen | 1,982,006 | 1.9× |
| Niedersachsen | 1,083,399 | 0.81× |
| Berlin | 825,883 | 1.35× |
| Rheinland-Pfalz | 574,858 | 0.84× |
| Sachsen | 446,323 | 0.66× |
| Schleswig-Holstein | 363,254 | 0.74× |
| Hamburg | 341,761 | 1.1× |
| Thüringen | 319,402 | 0.91× |
| Brandenburg | 314,675 | 0.74× |
| Sachsen-Anhalt | 218,607 | 0.62× |
| Bremen | 122,598 | 1.05× |
| Mecklenburg-Vorpommern | 119,226 | 0.46× |
| Saarland | 108,912 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 7.69× | Technology & Electronics |
| Tagesschau | 2.69× | Movies & TV |
| Punkt 12 | 9.02× | Movies & TV |
| Terence Hill | 7.75× | Movies & TV |
| Jan Josef Liefers | 8.43× | Movies & TV |
| Satire | 5.43× | Literature |
| limango | 8.2× | Shopping |
| Diabetes mellitus awareness | 7.89× | Health |
| Karoline Herfurth | 8.8× | Movies & TV |
| Apple Store | 7.35× | Shopping |
| Transfermarkt | 2.92× | Sports |
| Casino | 5.74× | Games |
| The Voice Kids | 8.76× | Movies & TV |
| ICloud | 4.87× | Technology & Electronics |
| Headphones | 5.36× | Technology & Electronics |
| German television comedy | 5.59× | Movies & TV |
| Kurdistan | 8.58× | Travel & Leisure |
| Fachhochschule | 6.49× | Business & Career |
| Sports betting | 5.57× | Games |
| Arnold Schwarzenegger | 5.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Indulgence | JOY | 1.28 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.26 |
| Design Affinity | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Manufacturing have in Germany?
Manufacturing has an estimated audience of 13,714,534 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Manufacturing fans?
47.9% of Manufacturing fans are female, 52.1% are male, with an average age of 40.2 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for Congstar (7.69×), Tagesschau (2.69×), and Punkt 12 (9.02×) over the country average.
Where do Manufacturing fans live in Germany?
Manufacturing fans in Germany are most concentrated in Bayern (reach 4,206,478), Nordrhein-Westfalen (reach 3,129,815), and Baden-Württemberg (reach 2,311,854). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on Tagesschau (2.69×), Punkt 12 (9.02×), Terence Hill (7.75×), and Jan Josef Liefers (8.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.