Manufacturing Audience in Mexico
Manufacturing has an estimated audience of 7,487,639 people in Mexico. 44.4% are female, 55.6% are male, average age 36.1. Top regions: State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities: Catholic Church, MSN, Banana, Travel agency, Game consoles.
The average Manufacturing fan in Mexico is 36.1 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal. Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.77× the country average). Demographically, the Manufacturing audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 36.1 |
| Estimated audience size | 7,487,639 |
Audience persona
The typical Manufacturing fan in Mexico is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Catholic Church.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,403,207 | 1.36× |
| Nuevo Leon | 1,019,515 | 2.27× |
| Distrito Federal | 917,746 | 0.93× |
| Baja California | 810,349 | 2.61× |
| Jalisco | 754,263 | 1.36× |
| Chihuahua | 475,450 | 1.83× |
| Guanajuato | 402,344 | 1.14× |
| Coahuila de Zaragoza | 335,787 | 1.49× |
| Puebla | 300,241 | 0.76× |
| Veracruz (state) | 275,894 | 0.63× |
| Michoacan de Ocampo | 179,186 | 0.69× |
| Yucatan | 157,301 | 1.01× |
| Hidalgo | 143,643 | 0.79× |
| Chiapas | 112,429 | 0.5× |
| Durango | 109,099 | 1.05× |
| Aguascalientes | 93,015 | 0.98× |
| Guerrero | 72,743 | 0.38× |
| Morelos | 72,567 | 0.56× |
| Zacatecas | 66,749 | 0.7× |
| Nayarit | 55,824 | 0.77× |
| Tlaxcala | 54,453 | 0.63× |
| Baja California Sur | 31,726 | 0.53× |
| Campeche | 30,973 | 0.54× |
| Colima | 22,490 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.77× | Politics & Society |
| MSN | 2.93× | News |
| Banana | 2.77× | Food & Beverages |
| Travel agency | 2.99× | Travel & Leisure |
| Game consoles | 2.1× | Technology & Electronics |
| Pilsner | 5.11× | Food & Beverages |
| Sarcasm | 2.48× | Politics & Society |
| Broadcasting of sports events | 3.59× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| El País | 2.66× | News |
| Pedro Pascal | 2.25× | Movies & TV |
| Beaches | 1.51× | Travel & Leisure |
| Nissan | 1.64× | Cars & Mobility |
| Dentistry | 2.4× | Business & Career |
| Freeware | 2.27× | Technology & Electronics |
| Multi-level marketing | 3.57× | Business & Career |
| Immigration | 3.98× | Politics & Society |
| High school | 2.77× | Business & Career |
| Sexology | 2.47× | Kids & Family |
| Activism | 1.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.73 |
| Need for Security | CONSERVATISM | 1.55 |
| Spirituality | BALANCE | 1.5 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.09 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Manufacturing have in Mexico?
Manufacturing has an estimated audience of 7,487,639 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Manufacturing fans?
44.4% of Manufacturing fans are female, 55.6% are male, with an average age of 36.1 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for Catholic Church (2.77×), MSN (2.93×), and Banana (2.77×) over the country average.
Where do Manufacturing fans live in Mexico?
Manufacturing fans in Mexico are most concentrated in State of Mexico (reach 1,403,207), Nuevo Leon (reach 1,019,515), and Distrito Federal (reach 917,746). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on MSN (2.93×), Banana (2.77×), Travel agency (2.99×), and Game consoles (2.1×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.