Manufacturing Audience in Italy
Manufacturing has an estimated audience of 13,597,097 people in Italy. 38.1% are female, 61.9% are male, average age 43.9. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Dentistry, AutoScout24, General practitioner, Borsa Italiana, Subito.it.
The average Manufacturing fan in Italy is 43.9 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Dentistry, AutoScout24, General practitioner, with strongest over-indexing on Dentistry (4.09× the country average). Demographically, the Manufacturing audience skews more male with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 43.9 |
| Estimated audience size | 13,597,097 |
Audience persona
The typical Manufacturing fan in Italy is more male, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Dentistry.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,656,807 | 1.53× |
| Lazio | 1,656,493 | 0.99× |
| Emilia-Romagna | 1,556,725 | 1.4× |
| Veneto | 1,503,585 | 1.4× |
| Piedmont | 1,351,532 | 1.34× |
| Campania | 1,299,825 | 0.85× |
| Tuscany | 946,037 | 1.05× |
| Puglia | 834,221 | 0.89× |
| Sicilia | 755,198 | 0.64× |
| Trentino-Alto Adige/Südtirol | 423,130 | 1.64× |
| Marche | 315,665 | 0.93× |
| Liguria | 301,565 | 0.79× |
| Friuli-Venezia Giulia | 274,474 | 1.07× |
| Umbria | 267,057 | 1.21× |
| Abruzzo | 225,037 | 0.75× |
| Calabria | 213,507 | 0.51× |
| Sardinia | 157,621 | 0.41× |
| Molise | 43,437 | 0.67× |
| Aosta Valley | 31,208 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 4.09× | Business & Career |
| AutoScout24 | 2.33× | Cars & Mobility |
| General practitioner | 3.17× | Health |
| Borsa Italiana | 1.9× | Business & Career |
| Subito.it | 1.75× | Shopping |
| SUVs | 1.63× | Cars & Mobility |
| Meat | 1.75× | Food & Beverages |
| Instant messaging | 1.87× | Internet & Social Media |
| Google Maps | 1.59× | Internet & Social Media |
| Used car | 2.07× | Cars & Mobility |
| Rose | 2.96× | Home & Garden |
| Fairy tale | 1.96× | Literature |
| Mediaset | 1.79× | Technology & Electronics |
| Doctor of Medicine | 2.49× | Business & Career |
| Broadcasting of sports events | 2.85× | Movies & TV |
| Baby food | 3.15× | Kids & Family |
| Canada | 1.55× | Travel & Leisure |
| Charity and causes | 1.59× | Business & Career |
| Rural tourism | 1.65× | Travel & Leisure |
| Serie B | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Manufacturing have in Italy?
Manufacturing has an estimated audience of 13,597,097 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Manufacturing fans?
38.1% of Manufacturing fans are female, 61.9% are male, with an average age of 43.9 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for Dentistry (4.09×), AutoScout24 (2.33×), and General practitioner (3.17×) over the country average.
Where do Manufacturing fans live in Italy?
Manufacturing fans in Italy are most concentrated in Lombardy (reach 3,656,807), Lazio (reach 1,656,493), and Emilia-Romagna (reach 1,556,725). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on AutoScout24 (2.33×), General practitioner (3.17×), Borsa Italiana (1.9×), and Subito.it (1.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.