A data profile of the people who buy, follow and care about AutoScout24 in Italy — modelled from more than twelve digital signal sources. AutoScout24 has an estimated audience of 11,717,410 people in Italy.
The average AutoScout24 fan in Italy is 38.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Show car, Wheel, Commercial vehicle, with strongest over-indexing on Show car (16.54× the country average).
Demographically, the AutoScout24 audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical AutoScout24 fan in Italy is balanced, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Show car.
The key figures that characterise the AutoScout24 profile in Italy.
49.9% are female, 50.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.3 |
| Estimated audience size | 11,717,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide AutoScout24 audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 27.7% |
| Italy | 21.9% |
| Switzerland | 13.2% |
Where the AutoScout24 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~1.5M | 1.44× | |
| 02 | Emilia-Romagna | ~1M | 1.27× | |
| 03 | Piedmont | ~1M | 1.27× | |
| 04 | Lombardy | ~2.5M | 1.26× | |
| 05 | Trentino-Alto Adige/Südtirol | ~300K | 1.21× | |
| 06 | Umbria | ~200K | 1.19× | |
| 07 | Marche | ~300K | 1.11× | |
| 08 | Tuscany | ~900K | 1.10× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.06× | |
| 10 | Lazio | ~1.5M | 1.04× | |
| 11 | Liguria | ~300K | 0.96× | |
| 12 | Puglia | ~800K | 0.95× | |
| 13 | Abruzzo | ~200K | 0.93× | |
| 14 | Calabria | ~300K | 0.90× | |
| 15 | Basilicata | ~90K | 0.85× | |
| 16 | Campania | ~1M | 0.79× | |
| 17 | Molise | ~40K | 0.74× | |
| 18 | Aosta Valley | ~20K | 0.74× | |
| 19 | Sicilia | ~600K | 0.60× | |
| 20 | Sardinia | ~200K | 0.58× |
The strongest cross-interests of the AutoScout24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Show car | Cars & Mobility | 16.54× | ||
| 02 | Auto1 | Cars & Mobility | 11.20× | ||
| 03 | Private transport | Cars & Mobility | 6.58× | ||
| 04 | Traffic congestion | Cars & Mobility | 6.50× | ||
| 05 | Diesel fuel | Cars & Mobility | 5.91× | ||
| 06 | Controlled-access highway | Travel & Leisure | 5.26× | ||
| 07 | Traffic | Cars & Mobility | 5.25× | ||
| 08 | Gasoline | Cars & Mobility | 5.22× | ||
| 09 | Land use | Home & Garden | 5.02× | ||
| 10 | Internal combustion engine | Cars & Mobility | 4.86× | ||
| 11 | Commercial vehicle | Cars & Mobility | 4.78× | ||
| 12 | Air pollution | Health | 4.58× | ||
| 13 | Wheel | Cars & Mobility | 4.26× | ||
| 14 | Automotive design | Business & Career | 3.34× | ||
| 15 | Tire | Cars & Mobility | 3.33× | ||
| 16 | Road | Travel & Leisure | 3.30× | ||
| 17 | Solar energy | Home & Garden | 3.02× | ||
| 18 | Invention | Business & Career | 2.82× | ||
| 19 | Machine | Business & Career | 2.47× | ||
| 20 | Transport | Cars & Mobility | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.82× | |
| Spirituality | BALANCE | 1.14× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.39× | |
| Individualism | JOY | 0.56× | |
| Design Affinity | PREMIUM | 0.57× |
AutoScout24's target market in Italy covers an estimated 11,717,410 people, concentrated in Lombardy and Lazio.
49.9% of the AutoScout24 audience are female, 50.1% are male, with an average age of 38.3 years.
AutoScout24 fans show strongest brand affinity for Show car (16.54×), Wheel (4.26×), and Commercial vehicle (4.78×) over the country average.
AutoScout24 fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond AutoScout24 itself, the audience over-indexes on Wheel (4.26×), Commercial vehicle (4.78×), Tire (3.33×), and Road (3.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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