AutoScout24 Audience in Italy
AutoScout24 has an estimated audience of 11,717,410 people in Italy. 49.9% are female, 50.1% are male, average age 38.3. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Show car, Wheel, Commercial vehicle, Tire, Road.
The average AutoScout24 fan in Italy is 38.3 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Show car, Wheel, Commercial vehicle, with strongest over-indexing on Show car (16.54× the country average). Demographically, the AutoScout24 audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Used cars
Demographics of AutoScout24 fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.3 |
| Estimated audience size | 11,717,410 |
Audience persona
The typical AutoScout24 fan in Italy is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Show car.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,601,202 | 1.26× |
| Lazio | 1,493,256 | 1.04× |
| Veneto | 1,334,266 | 1.44× |
| Emilia-Romagna | 1,217,617 | 1.27× |
| Piedmont | 1,098,711 | 1.27× |
| Campania | 1,043,270 | 0.79× |
| Tuscany | 858,193 | 1.1× |
| Puglia | 767,221 | 0.95× |
| Sicilia | 610,015 | 0.6× |
| Calabria | 324,263 | 0.9× |
| Marche | 323,574 | 1.11× |
| Liguria | 317,154 | 0.96× |
| Trentino-Alto Adige/Südtirol | 269,276 | 1.21× |
| Abruzzo | 240,880 | 0.93× |
| Friuli-Venezia Giulia | 233,525 | 1.06× |
| Umbria | 225,631 | 1.19× |
| Sardinia | 191,896 | 0.58× |
| Basilicata | 90,607 | 0.85× |
| Molise | 40,946 | 0.74× |
| Aosta Valley | 21,862 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Show car | 16.54× | Cars & Mobility |
| Wheel | 4.26× | Cars & Mobility |
| Commercial vehicle | 4.78× | Cars & Mobility |
| Tire | 3.33× | Cars & Mobility |
| Road | 3.3× | Travel & Leisure |
| Internal combustion engine | 4.86× | Cars & Mobility |
| Transport | 2.35× | Cars & Mobility |
| Land use | 5.02× | Home & Garden |
| Diesel fuel | 5.91× | Cars & Mobility |
| Machine | 2.47× | Business & Career |
| Private transport | 6.58× | Cars & Mobility |
| Traffic congestion | 6.5× | Cars & Mobility |
| Gasoline | 5.22× | Cars & Mobility |
| Traffic | 5.25× | Cars & Mobility |
| Automotive design | 3.34× | Business & Career |
| Invention | 2.82× | Business & Career |
| Solar energy | 3.02× | Home & Garden |
| Controlled-access highway | 5.26× | Travel & Leisure |
| Telepass | 2.92× | Business & Career |
| Air pollution | 4.58× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.96 |
| Luxury Orientation | PREMIUM | 1.59 |
| Need for Security | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.32 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.7% |
| Italy | 21.9% |
| Switzerland | 13.2% |
See AutoScout24 audiences in other countries
More Used cars audiences in Italy
- Autohero (5,585,561)
- CarMax (153,636)
- AutoNation (5,872)
- Heycar (5,730)
- InstaMotion (826)
Frequently asked questions
How many fans does AutoScout24 have in Italy?
AutoScout24 has an estimated audience of 11,717,410 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of AutoScout24 fans?
49.9% of AutoScout24 fans are female, 50.1% are male, with an average age of 38.3 years.
Which brands do AutoScout24 fans like most?
AutoScout24 fans show strongest brand affinity for Show car (16.54×), Wheel (4.26×), and Commercial vehicle (4.78×) over the country average.
Where do AutoScout24 fans live in Italy?
AutoScout24 fans in Italy are most concentrated in Lombardy (reach 2,601,202), Lazio (reach 1,493,256), and Veneto (reach 1,334,266). These three regions account for the largest share of the active audience.
What other brands do AutoScout24 fans also like?
Beyond AutoScout24 itself, the audience over-indexes on Wheel (4.26×), Commercial vehicle (4.78×), Tire (3.33×), and Road (3.3×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.