Machine Audience in Italy
Machine has an estimated audience of 14,956,612 people in Italy. 41.3% are female, 58.7% are male, average age 45.4. Top brand affinities: Horoscope, Progressive rock, Dentistry, AutoScout24, General practitioner.
Top brand affinities include Horoscope, Progressive rock, Dentistry, with strongest over-indexing on Horoscope (6.25× the country average). Demographically, the Machine audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 45.4 |
| Estimated audience size | 14,956,612 |
Audience persona
The typical Machine fan in Italy is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 6.25× | Health |
| Progressive rock | 4.76× | Music & Radio |
| Dentistry | 4.41× | Business & Career |
| AutoScout24 | 2.79× | Cars & Mobility |
| General practitioner | 3.49× | Health |
| University | 2.29× | Business & Career |
| Instant messaging | 2.35× | Internet & Social Media |
| Pillow | 4.06× | Home & Garden |
| Gazebo | 6.04× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Kawasaki | 3.42× | Cars & Mobility |
| Borsa Italiana | 1.63× | Business & Career |
| SUVs | 1.57× | Cars & Mobility |
| Rose | 3.25× | Home & Garden |
| Subito.it | 1.59× | Shopping |
| Google Maps | 1.65× | Internet & Social Media |
| Home Appliances | 1.52× | Home & Garden |
| Europcar | 5.03× | Cars & Mobility |
| Slovenia | 1.88× | Travel & Leisure |
| Tattoos | 1.53× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Risk Appetite | THRILL | 1.3 |
| Community Orientation | OPEN | 1.19 |
| DIY Mentality | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.