A data profile of the people who buy, follow and care about Machine in Italy — modelled from more than twelve digital signal sources. Machine has an estimated audience of 14,956,612 people in Italy.
Machine has an estimated audience of 14,956,612 people in Italy. 41.3% are female, 58.7% are male, average age 45.4. Top brand affinities: Wikipedia, WhatsApp, Personal finance, AutoScout24, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (4.32× the country average).
Demographically, the Machine audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Machine fan in Italy is more male, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Machine profile in Italy.
41.3% are female, 58.7% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 45.4 |
| Estimated audience size | 14,956,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Machine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.32× | ||
| 02 | Satire | Literature | 3.44× | ||
| 03 | Air conditioning | Technology & Electronics | 3.04× | ||
| 04 | Mediaset | Technology & Electronics | 2.78× | ||
| 05 | Kitchenware | Home & Garden | 2.64× | ||
| 06 | AutoScout24 | Cars & Mobility | 2.47× | ||
| 07 | Eni | Cars & Mobility | 2.38× | ||
| 08 | Champagne | Food & Beverages | 2.21× | ||
| 09 | Internet & Social Media | 2.02× | |||
| 10 | Personal finance | Business & Career | 1.95× | ||
| 11 | HVAC | Home & Garden | 1.92× | ||
| 12 | Solar energy | Home & Garden | 1.91× | ||
| 13 | Milk | Food & Beverages | 1.71× | ||
| 14 | Borsa Italiana | Business & Career | 1.64× | ||
| 15 | Innovation | Business & Career | 1.64× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 17 | Singer-songwriter | Music & Radio | 1.56× | ||
| 18 | Volunteering | Politics & Society | 1.54× | ||
| 19 | Financial services | Business & Career | 1.52× | ||
| 20 | Travel website | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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