A data profile of the people who buy, follow and care about Machine in India — modelled from more than twelve digital signal sources. Machine has an estimated audience of 11,703,465 people in India.
Machine has an estimated audience of 11,703,465 people in India. 22.0% are female, 78.0% are male, average age 32.8. Top brand affinities: Instant messaging, Cabinetry, Wikipedia, Psychology, Email.
Top brand affinities include Instant messaging, Cabinetry, Wikipedia, with strongest over-indexing on Instant messaging (2.09× the country average).
Demographically, the Machine audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Machine fan in India is more male, around 32.8 years old, with strong Quality Awareness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Machine profile in India.
22.0% are female, 78.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 32.8 |
| Estimated audience size | 11,703,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Machine audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food processing | Food & Beverages | 3.40× | ||
| 02 | Amsterdam | Travel & Leisure | 3.31× | ||
| 03 | Nikkei 225 | Business & Career | 3.22× | ||
| 04 | Cabinetry | Home & Garden | 2.74× | ||
| 05 | Pizza | Food & Beverages | 2.26× | ||
| 06 | Genetics | Kids & Family | 2.26× | ||
| 07 | Wikipedia | Internet & Social Media | 2.15× | ||
| 08 | Refrigerator | Home & Garden | 2.11× | ||
| 09 | Instant messaging | Internet & Social Media | 2.09× | ||
| 10 | Lodging | Travel & Leisure | 2.00× | ||
| 11 | Leather | Fashion & Accessoires | 1.98× | ||
| 12 | Anthropology | Business & Career | 1.87× | ||
| 13 | Crossword | Games | 1.86× | ||
| 14 | Videography | Internet & Social Media | 1.84× | ||
| 15 | Microwave oven | Home & Garden | 1.83× | ||
| 16 | Technology & Electronics | 1.61× | |||
| 17 | Psychology | Business & Career | 1.60× | ||
| 18 | Himalayas | Travel & Leisure | 1.56× | ||
| 19 | Bicycle | Cars & Mobility | 1.56× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Social Media Usage | JOY | 0.70× | |
| Tradition | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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