A data profile of the people who buy, follow and care about Machine in Sweden — modelled from more than twelve digital signal sources. Machine has an estimated audience of 1,165,966 people in Sweden.
Machine has an estimated audience of 1,165,966 people in Sweden. 24.4% are female, 75.6% are male, average age 44.9. Top brand affinities: Biltema, Google, Dogs, Solar energy, Happiness.
Top brand affinities include Biltema, Google, Dogs, with strongest over-indexing on Biltema (1.6× the country average).
Demographically, the Machine audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Machine fan in Sweden is more male, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Machine profile in Sweden.
24.4% are female, 75.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 44.9 |
| Estimated audience size | 1,165,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Machine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 3.27× | ||
| 02 | Jotex | Shopping | 3.06× | ||
| 03 | Viral video | Internet & Social Media | 2.59× | ||
| 04 | Lawn mower | Home & Garden | 2.57× | ||
| 05 | Solar energy | Home & Garden | 2.40× | ||
| 06 | First-person shooter games | Games | 2.39× | ||
| 07 | Financial services | Business & Career | 2.17× | ||
| 08 | Gambling | Games | 2.12× | ||
| 09 | Fiction books | Literature | 2.01× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.88× | ||
| 11 | Dogs | Pets & Animals | 1.82× | ||
| 12 | Meat | Food & Beverages | 1.82× | ||
| 13 | Happiness | Health | 1.79× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Video games | Games | 1.73× | ||
| 16 | Celebrity | Movies & TV | 1.73× | ||
| 17 | Hair products | Beauty & Wellness | 1.71× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.64× | ||
| 19 | Intersport | Shopping | 1.63× | ||
| 20 | Biltema | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.56× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Creativity | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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