Machine Audience in Brazil
Machine has an estimated audience of 17,629,045 people in Brazil. 51.7% are female, 48.3% are male, average age 43.9. Top brand affinities: Nature, Email, Social media, Do it yourself (DIY), Magazine Luiza.
Top brand affinities include Nature, Email, Social media, with strongest over-indexing on Nature (1.79× the country average). Demographically, the Machine audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.9 |
| Estimated audience size | 17,629,045 |
Audience persona
The typical Machine fan in Brazil is balanced, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.79× | Home & Garden |
| 1.88× | Technology & Electronics | |
| Social media | 1.5× | Business & Career |
| Do it yourself (DIY) | 1.78× | Home & Garden |
| Magazine Luiza | 1.65× | Shopping |
| Home Appliances | 1.66× | Home & Garden |
| SUVs | 1.84× | Cars & Mobility |
| Honda | 1.86× | Cars & Mobility |
| Mixed martial arts | 2.76× | Sports |
| Volkswagen | 1.93× | Cars & Mobility |
| Energy | 1.51× | Home & Garden |
| 1.65× | Internet & Social Media | |
| Lojas Renner | 1.75× | Fashion & Accessoires |
| Radio | 1.64× | Technology & Electronics |
| AliExpress | 1.57× | Shopping |
| Credit (finance) | 1.65× | Business & Career |
| Hypermarket | 1.52× | Shopping |
| Vivo (telecommunications) | 1.6× | Technology & Electronics |
| Coffeehouses | 1.53× | Food & Beverages |
| Children's clothing | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.9 |
| Quality Awareness | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.49 |
| Risk Appetite | THRILL | 1.36 |
| Creativity | OPEN | 1.34 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.