A data profile of the people who buy, follow and care about Rail transport in Brazil — modelled from more than twelve digital signal sources. Rail transport has an estimated audience of 3,880,180 people in Brazil.
The average Rail transport fan in Brazil is 41.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Public transport, Cultural center, Tram, with strongest over-indexing on Public transport (4.34× the country average).
Demographically, the Rail transport audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Rail transport fan in Brazil is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Public transport.
The key figures that characterise the Rail transport profile in Brazil.
45.5% are female, 54.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 41.1 |
| Estimated audience size | 3,880,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Rail transport audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 6.6% |
| Japan | 5.9% |
Where the Rail transport audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~100K | 1.12× | |
| 02 | Paraíba | ~80K | 1.08× | |
| 03 | Federal District | ~70K | 1.05× | |
| 04 | Pará | ~100K | 1.03× | |
| 05 | Alagoas | ~60K | 1.02× | |
| 06 | Pernambuco | ~200K | 1.01× | |
| 07 | Ceará | ~200K | 1.01× | |
| 08 | Amazonas | ~70K | 1.01× | |
| 09 | Roraima | ~10K | 1.01× | |
| 10 | Mato Grosso | ~70K | 1.00× | |
| 11 | Rio Grande do Norte | ~60K | 1.00× | |
| 12 | Mato Grosso do Sul | ~60K | 1.00× | |
| 13 | Piauí | ~50K | 1.00× | |
| 14 | Rondônia | ~30K | 1.00× | |
| 15 | Tocantins | ~30K | 1.00× | |
| 16 | Acre | ~10K | 1.00× | |
| 17 | Espírito Santo | ~80K | 0.99× | |
| 18 | Sergipe | ~40K | 0.99× | |
| 19 | Santa Catarina | ~200K | 0.98× | |
| 20 | Goiás | ~100K | 0.98× | |
| 21 | Bahia | ~200K | 0.97× | |
| 22 | Rio Grande do Sul | ~200K | 0.97× | |
| 23 | Paraná | ~200K | 0.96× | |
| 24 | Minas Gerais | ~400K | 0.94× | |
| 25 | Rio de Janeiro | ~300K | 0.94× | |
| 26 | São Paulo | ~900K | 0.85× | |
| 27 | Amapá | 0.00× |
The strongest cross-interests of the Rail transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural center | Arts & Culture | 13.66× | ||
| 02 | Sanitary sewer | Home & Garden | 10.29× | ||
| 03 | Railroad car | Cars & Mobility | 6.04× | ||
| 04 | Mountain Equipment Co-op | Sports | 5.98× | ||
| 05 | Tram | Cars & Mobility | 5.54× | ||
| 06 | Public transport | Cars & Mobility | 4.34× | ||
| 07 | Helicopter | Cars & Mobility | 4.08× | ||
| 08 | Train | Cars & Mobility | 3.96× | ||
| 09 | Building | Home & Garden | 3.37× | ||
| 10 | Macaco (band) | Music & Radio | 3.32× | ||
| 11 | Bus | Cars & Mobility | 3.14× | ||
| 12 | Creative Commons | Technology & Electronics | 3.06× | ||
| 13 | Wind turbine | Home & Garden | 3.00× | ||
| 14 | Erlang (programming language) | Technology & Electronics | 2.97× | ||
| 15 | Communist Party of China | Politics & Society | 2.32× | ||
| 16 | Clube do Remo | Sports | 1.93× | ||
| 17 | Barbie | Movies & TV | 1.82× | ||
| 18 | Esporte Clube Vitória | Sports | 1.77× | ||
| 19 | Machine | Business & Career | 1.69× | ||
| 20 | Transport | Cars & Mobility | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Individualism | JOY | 0.82× |
Rail transport has an estimated audience of 3,880,180 people in Brazil, concentrated in São Paulo and Minas Gerais.
45.5% of Rail transport fans are female, 54.5% are male, with an average age of 41.1 years.
Rail transport fans show strongest brand affinity for Public transport (4.34×), Cultural center (13.66×), and Tram (5.54×) over the country average.
Rail transport fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Rail transport itself, the audience over-indexes on Cultural center (13.66×), Tram (5.54×), Building (3.37×), and Barbie (1.82×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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