Rail transport Audience in United States

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Rail transport has an estimated audience of 23,443,051 people in United States. 45.8% are female, 54.2% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Nature, United States, Food, U.S. state, Personal finance.

The average Rail transport fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nature, United States, Food, with strongest over-indexing on Nature (2.17× the country average). Demographically, the Rail transport audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Rail transport fans

Demographic split for Rail transport audience in United States
MetricValue
Female45.8%
Male54.2%
Average age43.5
Estimated audience size23,443,051

Audience persona

The typical Rail transport fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Top regions in United States

Top regions ranked by reach for Rail transport in United States
RegionReachAffinity
California2,148,5110.83×
Texas1,769,2830.88×
Florida1,257,7950.79×
New York1,209,5900.92×
Illinois834,0031.07×
Georgia775,0231.07×
Pennsylvania719,1950.91×
Ohio550,9300.76×
Virginia533,6520.93×
Maryland512,2311.27×
North Carolina511,6860.73×
Colorado504,8141.37×
Michigan479,8900.78×
Indiana475,9281.11×
Wisconsin456,8771.3×
New Jersey448,6770.75×
Washington423,8180.9×
Arizona380,8830.8×
Massachusetts361,8030.78×
Missouri352,8920.93×
Tennessee338,2410.72×
Kentucky266,7610.91×
Alabama266,2820.81×
Minnesota255,8870.76×
South Carolina244,2330.69×
Louisiana242,7220.8×
Kansas230,4651.25×
Oregon203,4260.76×
Oklahoma203,2920.78×
Iowa190,5600.99×
Arkansas190,5520.99×
Nevada180,2990.8×
Mississippi165,7440.86×
Utah145,3390.69×
Connecticut116,7160.5×
West Virginia104,6340.96×
Idaho104,0570.89×
Nebraska103,9050.88×
New Mexico96,9020.82×
Alaska96,3851.92×
Maine89,6001.07×
Hawaii85,2020.85×
Montana84,0221.29×
South Dakota82,9331.53×
North Dakota80,7491.68×
New Hampshire79,5830.86×
Wyoming78,1322.25×
Rhode Island76,8461.03×
Vermont75,5831.84×
Delaware68,8181.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rail transport audience
BrandAffinityCategory
Nature2.17×Home & Garden
United States1.74×Travel & Leisure
Food1.54×Food & Beverages
U.S. state1.94×Travel & Leisure
Personal finance1.69×Business & Career
Outdoor recreation1.52×Sports
Alcoholic beverages1.73×Food & Beverages
Rock music1.71×Music & Radio
Culture1.61×Literature
Train3.86×Cars & Mobility
Rail freight transport8.78×Cars & Mobility
New York City1.75×Travel & Leisure
Gateway Pundit4.64×News
Anthony Edwards3.93×Movies & TV
AutoZone2.15×Cars & Mobility
Hand tool2.73×Home & Garden
Philosophy1.74×Business & Career
Haul truck3.94×Cars & Mobility
Automobiles1.52×Cars & Mobility
Wikipedia2.26×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rail transport audience
TraitClusterScore
PatriotismCONSERVATISM2.06
TravellingTHRILL1.42
IndividualismJOY1.41
Need for SecurityCONSERVATISM1.32
Convenience OrientationPREMIUM1.31
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Rail transport
CountryShare
United States22.6%
United Kingdom6.6%
Japan5.9%

See Rail transport audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Rail transport have in United States?

Rail transport has an estimated audience of 23,443,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Rail transport fans?

45.8% of Rail transport fans are female, 54.2% are male, with an average age of 43.5 years.

Which brands do Rail transport fans like most?

Rail transport fans show strongest brand affinity for Nature (2.17×), United States (1.74×), and Food (1.54×) over the country average.

Where do Rail transport fans live in United States?

Rail transport fans in United States are most concentrated in California (reach 2,148,511), Texas (reach 1,769,283), and Florida (reach 1,257,795). These three regions account for the largest share of the active audience.

What other brands do Rail transport fans also like?

Beyond Rail transport itself, the audience over-indexes on United States (1.74×), Food (1.54×), U.S. state (1.94×), and Personal finance (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rail transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.