Rail freight transport Audience in United States

Rail freight transport has an estimated audience of 3,837,787 people in United States. 30.5% are female, 69.5% are male, average age 44.0. Top regions: California, Florida, Texas. Top brand affinities: CarGurus, Capital One, Google Maps, Indeed.com, Hair Cuttery.

The average Rail freight transport fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (24.64× the country average). Demographically, the Rail freight transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Rail freight transport fans

Demographic split for Rail freight transport audience in United States
MetricValue
Female30.5%
Male69.5%
Average age44.0
Estimated audience size3,837,787

Audience persona

The typical Rail freight transport fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Rail freight transport in United States
RegionReachAffinity
California126,4680.3×
Florida68,7800.26×
Texas68,3850.21×
Kentucky60,1721.25×
New York53,3560.25×
Mississippi46,9161.48×
Alabama43,6830.81×
Illinois41,8050.33×
Louisiana41,7140.84×
Arkansas41,6791.32×
Oklahoma40,7610.96×
Virginia40,2820.43×
North Carolina38,8200.34×
West Virginia38,7312.17×
Alaska38,6514.71×
Tennessee36,9920.48×
South Carolina36,7270.64×
Ohio35,9000.3×
Indiana35,7840.51×
Kansas35,7751.18×
Idaho35,7661.86×
Georgia35,7540.3×
Missouri34,6560.56×
Arizona34,2340.44×
Hawaii34,1672.07×
Pennsylvania34,0840.26×
Iowa33,9631.07×
Massachusetts33,8530.45×
Montana33,6933.16×
Michigan32,9890.33×
Wisconsin32,8140.57×
Maryland32,5650.49×
Nebraska31,2501.62×
Connecticut31,2020.81×
New Mexico31,0871.62×
Nevada30,9860.83×
Rhode Island30,8162.52×
Maine30,7972.24×
Washington30,6860.4×
Oregon30,5910.7×
Utah30,4080.88×
New Jersey29,9870.31×
Minnesota29,3180.53×
Colorado28,2460.47×
Washington, District of Columbia19,9261.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rail freight transport audience
BrandAffinityCategory
CarGurus24.64×Cars & Mobility
Capital One16.6×Business & Career
Google Maps14.85×Internet & Social Media
Indeed.com11.79×Business & Career
Hair Cuttery44.58×Beauty & Wellness
Enterprise Rent-A-Car15.14×Cars & Mobility
AccuWeather15.58×Home & Garden
Circle K15.42×Shopping
Aaron Rodgers13.35×Sports
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Google News11.25×News
DeviantArt13.33×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Diane Keaton9.97×Movies & TV
Google Earth15.97×Internet & Social Media
Jeff Bezos17.91×Business & Career
Beetlejuice7.73×Movies & TV
Clint Eastwood14.27×Movies & TV
ICloud13.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rail freight transport audience
TraitClusterScore
PatriotismCONSERVATISM3.56
Quality AwarenessPREMIUM1.99
Career OrientationPOWER1.91
IndividualismJOY1.78
DIY MentalityTHRILL1.68
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Rail freight transport
CountryShare
United States31.0%
Italy8.1%
United Kingdom7.1%

See Rail freight transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Rail freight transport have in United States?

Rail freight transport has an estimated audience of 3,837,787 people in United States, concentrated in California and Florida.

What is the gender split and age of Rail freight transport fans?

30.5% of Rail freight transport fans are female, 69.5% are male, with an average age of 44.0 years.

Which brands do Rail freight transport fans like most?

Rail freight transport fans show strongest brand affinity for CarGurus (24.64×), Capital One (16.6×), and Google Maps (14.85×) over the country average.

Where do Rail freight transport fans live in United States?

Rail freight transport fans in United States are most concentrated in California (reach 126,468), Florida (reach 68,780), and Texas (reach 68,385). These three regions account for the largest share of the active audience.

What other brands do Rail freight transport fans also like?

Beyond Rail freight transport itself, the audience over-indexes on Capital One (16.6×), Google Maps (14.85×), Indeed.com (11.79×), and Hair Cuttery (44.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rail freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.