Rail freight transport Audience in United States

Rail freight transport logo

Rail freight transport has an estimated audience of 3,837,787 people in United States. 30.5% are female, 69.5% are male, average age 44.0. Top regions: California, Florida, Texas. Top brand affinities: Governor of Michigan, Vocal harmony, Jaws, Urban Outfitters, Goop.

The average Rail freight transport fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Governor of Michigan, Vocal harmony, Jaws, with strongest over-indexing on Governor of Michigan (16.44× the country average). Demographically, the Rail freight transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Rail freight transport fans

Demographic split for Rail freight transport audience in United States
MetricValue
Female30.5%
Male69.5%
Average age44.0
Estimated audience size3,837,787

Audience persona

The typical Rail freight transport fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Rail freight transport in United States
RegionReachAffinity
California126,4680.3×
Florida68,7800.26×
Texas68,3850.21×
Kentucky60,1721.25×
New York53,3560.25×
Mississippi46,9161.48×
Alabama43,6830.81×
Illinois41,8050.33×
Louisiana41,7140.84×
Arkansas41,6791.32×
Oklahoma40,7610.96×
Virginia40,2820.43×
North Carolina38,8200.34×
West Virginia38,7312.17×
Alaska38,6514.71×
Tennessee36,9920.48×
South Carolina36,7270.64×
Ohio35,9000.3×
Indiana35,7840.51×
Kansas35,7751.18×
Idaho35,7661.86×
Georgia35,7540.3×
Missouri34,6560.56×
Arizona34,2340.44×
Hawaii34,1672.07×
Pennsylvania34,0840.26×
Iowa33,9631.07×
Massachusetts33,8530.45×
Montana33,6933.16×
Michigan32,9890.33×
Wisconsin32,8140.57×
Maryland32,5650.49×
Nebraska31,2501.62×
Connecticut31,2020.81×
New Mexico31,0871.62×
Nevada30,9860.83×
Rhode Island30,8162.52×
Maine30,7972.24×
Washington30,6860.4×
Oregon30,5910.7×
Utah30,4080.88×
New Jersey29,9870.31×
Minnesota29,3180.53×
Colorado28,2460.47×
Washington, District of Columbia19,9261.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rail freight transport audience
BrandAffinityCategory
Governor of Michigan16.44×Politics & Society
Vocal harmony9.72×Music & Radio
Jaws11.55×Movies & TV
Urban Outfitters3.92×Shopping
Goop9.62×Internet & Social Media
Wok11.51×Food & Beverages
Grinch6.45×Movies & TV
Hibachi12.43×Food & Beverages
Hipster14.1×Politics & Society
Minnesota2.53×Travel & Leisure
Google Home9.06×Technology & Electronics
Cherish (group)15.11×Music & Radio
headspace11.26×Health
El Paso County, Colorado14.77×Travel & Leisure
Grace Slick9.15×Music & Radio
Fairy godmother7.7×Literature
La Jolla9.38×Travel & Leisure
TV Fanatic10.8×Movies & TV
Pillow2.15×Home & Garden
Alaska1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rail freight transport audience
TraitClusterScore
PatriotismCONSERVATISM3.56
Quality AwarenessPREMIUM1.99
Career OrientationPOWER1.91
IndividualismJOY1.78
DIY MentalityTHRILL1.68
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Rail freight transport
CountryShare
United States31.0%
Italy8.1%
United Kingdom7.1%

See Rail freight transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Rail freight transport have in United States?

Rail freight transport has an estimated audience of 3,837,787 people in United States, concentrated in California and Florida.

What is the gender split and age of Rail freight transport fans?

30.5% of Rail freight transport fans are female, 69.5% are male, with an average age of 44.0 years.

Which brands do Rail freight transport fans like most?

Rail freight transport fans show strongest brand affinity for Governor of Michigan (16.44×), Vocal harmony (9.72×), and Jaws (11.55×) over the country average.

Where do Rail freight transport fans live in United States?

Rail freight transport fans in United States are most concentrated in California (reach 126,468), Florida (reach 68,780), and Texas (reach 68,385). These three regions account for the largest share of the active audience.

What other brands do Rail freight transport fans also like?

Beyond Rail freight transport itself, the audience over-indexes on Vocal harmony (9.72×), Jaws (11.55×), Urban Outfitters (3.92×), and Goop (9.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rail freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.