Rail freight transport Audience in Germany
Rail freight transport has an estimated audience of 444,109 people in Germany. 37.0% are female, 63.0% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Jaws, Home construction, Pillow, Unique Gifts.
The average Rail freight transport fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Jaws, Home construction, with strongest over-indexing on Progressive rock (4.47× the country average). Demographically, the Rail freight transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Rail freight transport fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 44.0 |
| Estimated audience size | 444,109 |
Audience persona
The typical Rail freight transport fan in Germany is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,018 | 0.51× |
| Bayern | 28,443 | 0.4× |
| Baden-Württemberg | 26,574 | 0.44× |
| Niedersachsen | 24,746 | 0.57× |
| Hessen | 17,283 | 0.51× |
| Berlin | 13,923 | 0.7× |
| Thüringen | 13,873 | 1.23× |
| Sachsen-Anhalt | 13,473 | 1.17× |
| Mecklenburg-Vorpommern | 12,978 | 1.53× |
| Rheinland-Pfalz | 12,890 | 0.58× |
| Sachsen | 12,818 | 0.59× |
| Brandenburg | 12,487 | 0.91× |
| Saarland | 11,780 | 2.16× |
| Bremen | 11,560 | 3.04× |
| Schleswig-Holstein | 11,040 | 0.69× |
| Hamburg | 9,686 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.47× | Music & Radio |
| Jaws | 20× | Movies & TV |
| Home construction | 1.53× | Home & Garden |
| Pillow | 2.37× | Home & Garden |
| Unique Gifts | 1.91× | Shopping |
| Business English | 3.38× | Business & Career |
| Artistic inspiration | 1.52× | Arts & Culture |
| Urban Outfitters | 2× | Shopping |
| Birthday Gifts | 1.8× | Kids & Family |
| Christmas Gift | 1.81× | Kids & Family |
| Time (magazine) | 1.94× | News |
| Preacher (comics) | 6.41× | Literature |
| Natural rubber | 2.1× | Cars & Mobility |
| Icon (magazine) | 2.32× | Arts & Culture |
| Gründerzeit | 4.81× | Politics & Society |
| Information sensitivity | 4.58× | Technology & Electronics |
| MK | 2.36× | Music & Radio |
| Gudrun Sjödén | 2.24× | Fashion & Accessoires |
| Corona (band) | 1.63× | Music & Radio |
| Hirtshals | 5.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.22 |
| Risk Appetite | THRILL | 1.8 |
| Individualism | JOY | 1.6 |
| Career Orientation | POWER | 1.6 |
| Patriotism | CONSERVATISM | 1.6 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Italy | 8.1% |
| United Kingdom | 7.1% |
See Rail freight transport audiences in other countries
- Rail freight transport — United States
- Rail freight transport — United Kingdom
- Rail freight transport — France
- Rail freight transport — Italy
- Rail freight transport — Spain
- Rail freight transport — Brazil
- Rail freight transport — Japan
- Rail freight transport — South Korea
- Rail freight transport — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rail freight transport have in Germany?
Rail freight transport has an estimated audience of 444,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rail freight transport fans?
37.0% of Rail freight transport fans are female, 63.0% are male, with an average age of 44.0 years.
Which brands do Rail freight transport fans like most?
Rail freight transport fans show strongest brand affinity for Progressive rock (4.47×), Jaws (20×), and Home construction (1.53×) over the country average.
Where do Rail freight transport fans live in Germany?
Rail freight transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,018), Bayern (reach 28,443), and Baden-Württemberg (reach 26,574). These three regions account for the largest share of the active audience.
What other brands do Rail freight transport fans also like?
Beyond Rail freight transport itself, the audience over-indexes on Jaws (20×), Home construction (1.53×), Pillow (2.37×), and Unique Gifts (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rail freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.