Rascasse Audience Intelligence

Rail freight transport Audience in Germany

A data profile of the people who buy, follow and care about Rail freight transport in Germany — modelled from more than twelve digital signal sources. Rail freight transport has an estimated audience of 444,109 people in Germany.

#4967among Topic in Germany#585in Cars & Mobility

The average Rail freight transport fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbara Palvin, Chris Hemsworth, Public transport, with strongest over-indexing on Barbara Palvin (29.51× the country average).

Demographically, the Rail freight transport audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rail freight transport fan in Germany is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Barbara Palvin.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rail freight transport profile in Germany.

Audience size
444K
in Germany
Gender
37.0%♀
63.0% male
Age
44.0
average years
Country rank
#12887
Topic in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rail freight transport fans

37.0% are female, 63.0% are male, average age 44.0.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Rail freight transport audience in Germany
MetricValue
Female37.0%
Male63.0%
Average age44.0
Estimated audience size444,109
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Rail freight transport audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4925%
50+29%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Rail freight transport audience comes from Germany.

Worldwide audience distribution share by country for Rail freight transport
CountryShare
United States31.0%
Italy8.1%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rail freight transport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rail freight transport fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.36×
02Saarland~7K1.21×
03Mecklenburg-Vorpommern~9K1.10×
04Thüringen~10K1.04×
05Sachsen-Anhalt~10K1.03×
06Hamburg~10K0.99×
07Brandenburg~10K0.98×
08Schleswig-Holstein~20K0.95×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.92×
11Berlin~20K0.91×
12Niedersachsen~40K0.87×
13Hessen~30K0.85×
14Baden-Württemberg~50K0.82×
15Bayern~60K0.79×
16Nordrhein-Westfalen~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Rail freight transport, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rail freight transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rail freight transport audience
#·InterestCategoryAffinity×
01Canadian Pacific RailwayCars & Mobility78.71×
02Fleischmann (model railroads)Kids & Family38.31×
03Barbara PalvinFashion & Accessoires29.51×
04Naomi ScottMovies & TV28.85×
05Cobie SmuldersMovies & TV20.49×
06Jessica ChastainMovies & TV20.00×
07Mary Elizabeth WinsteadMovies & TV17.95×
08Chris HemsworthMovies & TV16.88×
09Drew BarrymoreMovies & TV10.09×
10Scale modelKids & Family9.88×
11Public transportCars & Mobility7.37×
12Angelina JolieMovies & TV7.08×
13VotingPolitics & Society6.17×
14Rail transportTravel & Leisure5.48×
15HugendubelShopping3.91×
16Dynamo DresdenSports3.13×
17Deutsche BahnCars & Mobility2.71×
18TagesschauMovies & TV2.29×
19SV Werder BremenSports2.23×
20Müller (company)Food & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rail freight transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rail freight transport audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.60×
Risk AppetiteTHRILL2.12×
IndividualismJOY1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rail freight transport audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.46×
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rail freight transport have in Germany?

Rail freight transport has an estimated audience of 444,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rail freight transport fans?

37.0% of Rail freight transport fans are female, 63.0% are male, with an average age of 44.0 years.

03

Which brands do Rail freight transport fans like most?

Rail freight transport fans show strongest brand affinity for Barbara Palvin (29.51×), Chris Hemsworth (16.88×), and Public transport (7.37×) over the country average.

04

Where do Rail freight transport fans live in Germany?

Rail freight transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rail freight transport fans also like?

Beyond Rail freight transport itself, the audience over-indexes on Chris Hemsworth (16.88×), Public transport (7.37×), Naomi Scott (28.85×), and Jessica Chastain (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Rail freight transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rail freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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