Public transport Audience in Germany
Public transport has an estimated audience of 5,183,263 people in Germany. 42.2% are female, 57.8% are male, average age 39.9. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Deutschlandticket, Freenow, Natural World, Wikipedia, Germany.
The average Public transport fan in Germany is 39.9 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Deutschlandticket, Freenow, Natural World, with strongest over-indexing on Deutschlandticket (6.58× the country average). Demographically, the Public transport audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Public transport fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 39.9 |
| Estimated audience size | 5,183,263 |
Audience persona
The typical Public transport fan in Germany is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Deutschlandticket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 1,782,306 | 7.69× |
| Nordrhein-Westfalen | 418,870 | 0.37× |
| Bayern | 399,983 | 0.48× |
| Brandenburg | 382,556 | 2.38× |
| Baden-Württemberg | 339,652 | 0.48× |
| Niedersachsen | 165,551 | 0.33× |
| Hessen | 161,147 | 0.41× |
| Sachsen | 122,361 | 0.48× |
| Rheinland-Pfalz | 80,940 | 0.31× |
| Schleswig-Holstein | 71,423 | 0.38× |
| Hamburg | 64,969 | 0.55× |
| Sachsen-Anhalt | 63,237 | 0.47× |
| Thüringen | 57,194 | 0.43× |
| Mecklenburg-Vorpommern | 54,866 | 0.55× |
| Saarland | 18,679 | 0.29× |
| Bremen | 16,864 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutschlandticket | 6.58× | Cars & Mobility |
| Freenow | 25.33× | Cars & Mobility |
| Natural World | 3.34× | Fashion & Accessoires |
| Wikipedia | 2.99× | Internet & Social Media |
| Germany | 1.84× | Travel & Leisure |
| Google Maps | 2.53× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Local news | 3.23× | News |
| Vehicle for hire | 11.25× | Cars & Mobility |
| Netto Marken-Discount | 2.06× | Shopping |
| Deutsche Bahn | 2.05× | Cars & Mobility |
| Bremer Straßenbahn AG | 10.6× | Cars & Mobility |
| Rail transport | 3.96× | Travel & Leisure |
| Wetter.com | 2.06× | Home & Garden |
| Solar energy | 2.53× | Home & Garden |
| Ryanair | 2.02× | Travel & Leisure |
| Tram | 5.11× | Cars & Mobility |
| Aral AG | 1.91× | Cars & Mobility |
| Haul truck | 7.37× | Cars & Mobility |
| Hornbach | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Urban Lifestyle | OPEN | 1.55 |
| DIY Mentality | THRILL | 1.37 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
See Public transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Public transport have in Germany?
Public transport has an estimated audience of 5,183,263 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Public transport fans?
42.2% of Public transport fans are female, 57.8% are male, with an average age of 39.9 years.
Which brands do Public transport fans like most?
Public transport fans show strongest brand affinity for Deutschlandticket (6.58×), Freenow (25.33×), and Natural World (3.34×) over the country average.
Where do Public transport fans live in Germany?
Public transport fans in Germany are most concentrated in Berlin (reach 1,782,306), Nordrhein-Westfalen (reach 418,870), and Bayern (reach 399,983). These three regions account for the largest share of the active audience.
What other brands do Public transport fans also like?
Beyond Public transport itself, the audience over-indexes on Freenow (25.33×), Natural World (3.34×), Wikipedia (2.99×), and Germany (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.