A data profile of the people who buy, follow and care about Public transport in United Kingdom — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 6,617,089 people in United Kingdom.
The average Public transport fan in United Kingdom is 45.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Transport, Training, Road, with strongest over-indexing on Transport (3.17× the country average).
Demographically, the Public transport audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Public transport fan in United Kingdom is balanced, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Transport.
The key figures that characterise the Public transport profile in United Kingdom.
46.4% are female, 53.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 45.9 |
| Estimated audience size | 6,617,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Public transport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
Where the Public transport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.27× | |
| 02 | North East | ~300K | 1.22× | |
| 03 | Yorkshire and the Humber | ~600K | 1.14× | |
| 04 | South East | ~1M | 1.12× | |
| 05 | Wales | ~400K | 1.07× | |
| 06 | Scotland | ~600K | 1.04× | |
| 07 | Northern Ireland | ~200K | 1.01× | |
| 08 | East of England | ~600K | 0.96× | |
| 09 | South West | ~500K | 0.89× | |
| 10 | East Midlands | ~400K | 0.89× | |
| 11 | England | ~5M | 0.83× | |
| 12 | North West | ~500K | 0.74× |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Welding | Home & Garden | 4.08× | ||
| 02 | Bus | Cars & Mobility | 3.19× | ||
| 03 | Transport | Cars & Mobility | 3.17× | ||
| 04 | Road | Travel & Leisure | 3.17× | ||
| 05 | Engine | Cars & Mobility | 3.09× | ||
| 06 | Training | Sports | 2.75× | ||
| 07 | Building | Home & Garden | 2.24× | ||
| 08 | Automobiles | Cars & Mobility | 2.11× | ||
| 09 | Toolstation | Home & Garden | 2.00× | ||
| 10 | Screwfix | Home & Garden | 1.98× | ||
| 11 | Scottish Widows | Business & Career | 1.88× | ||
| 12 | Adventure | Travel & Leisure | 1.79× | ||
| 13 | Money | Business & Career | 1.78× | ||
| 14 | BBC Sport | Sports | 1.72× | ||
| 15 | Personal finance | Business & Career | 1.68× | ||
| 16 | Education | Business & Career | 1.61× | ||
| 17 | Business | Business & Career | 1.59× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.58× | ||
| 19 | Restaurants | Food & Beverages | 1.54× | ||
| 20 | Gift | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Quality Awareness | PREMIUM | 1.75× | |
| Need for Security | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Price Sensitivity | PREMIUM | 1.00× |
Public transport has an estimated audience of 6,617,089 people in United Kingdom, concentrated in England and South East.
46.4% of Public transport fans are female, 53.6% are male, with an average age of 45.9 years.
Public transport fans show strongest brand affinity for Transport (3.17×), Training (2.75×), and Road (3.17×) over the country average.
Public transport fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Public transport itself, the audience over-indexes on Training (2.75×), Road (3.17×), Automobiles (2.11×), and Consumer electronics (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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