A data profile of the people who buy, follow and care about Building in United Kingdom — modelled from more than twelve digital signal sources. Building has an estimated audience of 10,175,424 people in United Kingdom.
The average Building fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Solar power, Do it yourself (DIY), Efficient energy use, with strongest over-indexing on Solar power (6.9× the country average).
Demographically, the Building audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Building fan in United Kingdom is balanced, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Solar power.
The key figures that characterise the Building profile in United Kingdom.
50.3% are female, 49.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 45.5 |
| Estimated audience size | 10,175,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Building audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
Where the Building audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.57× | |
| 02 | England | ~7.5M | 1.43× | |
| 03 | Yorkshire and the Humber | ~1M | 1.38× | |
| 04 | South East | ~1.5M | 1.10× | |
| 05 | Wales | ~500K | 0.91× | |
| 06 | North East | ~400K | 0.91× | |
| 07 | South West | ~700K | 0.88× | |
| 08 | Northern Ireland | ~300K | 0.87× | |
| 09 | East of England | ~800K | 0.85× | |
| 10 | East Midlands | ~600K | 0.84× | |
| 11 | Scotland | ~700K | 0.82× | |
| 12 | North West | ~600K | 0.55× |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 6.90× | ||
| 02 | Photovoltaics | Home & Garden | 6.90× | ||
| 03 | Photovoltaic system | Home & Garden | 6.90× | ||
| 04 | Wood carving | Home & Garden | 4.62× | ||
| 05 | Efficient energy use | Technology & Electronics | 4.50× | ||
| 06 | Lawn mower | Home & Garden | 4.47× | ||
| 07 | Workwear | Fashion & Accessoires | 3.34× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.73× | ||
| 09 | Ornamental plant | Home & Garden | 2.53× | ||
| 10 | Mobile home | Cars & Mobility | 2.37× | ||
| 11 | Innovation | Business & Career | 2.32× | ||
| 12 | Public transport | Cars & Mobility | 2.24× | ||
| 13 | Rail transport | Travel & Leisure | 2.22× | ||
| 14 | Renewable energy | Business & Career | 2.19× | ||
| 15 | Donald Trump | Politics & Society | 2.16× | ||
| 16 | Breaking news | Movies & TV | 1.92× | ||
| 17 | B&Q | Shopping | 1.87× | ||
| 18 | Renovation | Home & Garden | 1.70× | ||
| 19 | Energy | Home & Garden | 1.66× | ||
| 20 | EBay | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.21× | |
| Indulgence | JOY | 1.63× | |
| Sustainability | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.89× |
Building has an estimated audience of 10,175,424 people in United Kingdom, concentrated in England and South East.
50.3% of Building fans are female, 49.7% are male, with an average age of 45.5 years.
Building fans show strongest brand affinity for Solar power (6.9×), Do it yourself (DIY) (2.73×), and Efficient energy use (4.5×) over the country average.
Building fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Building itself, the audience over-indexes on Do it yourself (DIY) (2.73×), Efficient energy use (4.5×), Photovoltaics (6.9×), and Donald Trump (2.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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