Building Audience in United Kingdom
Building has an estimated audience of 10,175,424 people in United Kingdom. 50.3% are female, 49.7% are male, average age 45.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Solar power, Do it yourself (DIY), Efficient energy use, Renovation, Photovoltaics.
The average Building fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Solar power, Do it yourself (DIY), Efficient energy use, with strongest over-indexing on Solar power (6.63× the country average). Demographically, the Building audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Building fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 45.5 |
| Estimated audience size | 10,175,424 |
Audience persona
The typical Building fan in United Kingdom is balanced, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Solar power.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,631,568 | 1.43× |
| South East | 1,504,824 | 1.1× |
| Yorkshire and the Humber | 1,144,935 | 1.4× |
| East of England | 777,836 | 0.84× |
| Scotland | 741,370 | 0.81× |
| South West | 724,433 | 0.87× |
| West Midlands | 691,773 | 1.59× |
| East Midlands | 587,101 | 0.82× |
| North West | 536,214 | 0.49× |
| Wales | 527,108 | 0.91× |
| North East | 355,081 | 0.9× |
| Northern Ireland | 266,510 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar power | 6.63× | Home & Garden |
| Do it yourself (DIY) | 2.72× | Home & Garden |
| Efficient energy use | 4.5× | Technology & Electronics |
| Renovation | 2.71× | Home & Garden |
| Photovoltaics | 6.9× | Home & Garden |
| Luxury yacht | 4.23× | Travel & Leisure |
| Ornamental plant | 3.67× | Home & Garden |
| Mobile home | 3.2× | Cars & Mobility |
| Wood carving | 5.67× | Home & Garden |
| Photovoltaic system | 6.9× | Home & Garden |
| Home business | 4.21× | Business & Career |
| Home improvement | 1.54× | Home & Garden |
| Sustainable energy | 2.93× | Home & Garden |
| Art exhibition | 2.67× | Arts & Culture |
| B&Q | 1.78× | Shopping |
| Rory McIlroy | 2.77× | Sports |
| Solar energy | 2.61× | Home & Garden |
| Renewable energy | 2.43× | Business & Career |
| Real estate | 1.53× | Business & Career |
| TUI | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.72 |
| Luxury Orientation | PREMIUM | 2.02 |
| Indulgence | JOY | 1.94 |
| Quality Awareness | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.78 |
| Design Affinity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
See Building audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Building have in United Kingdom?
Building has an estimated audience of 10,175,424 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Building fans?
50.3% of Building fans are female, 49.7% are male, with an average age of 45.5 years.
Which brands do Building fans like most?
Building fans show strongest brand affinity for Solar power (6.63×), Do it yourself (DIY) (2.72×), and Efficient energy use (4.5×) over the country average.
Where do Building fans live in United Kingdom?
Building fans in United Kingdom are most concentrated in England (reach 7,631,568), South East (reach 1,504,824), and Yorkshire and the Humber (reach 1,144,935). These three regions account for the largest share of the active audience.
What other brands do Building fans also like?
Beyond Building itself, the audience over-indexes on Do it yourself (DIY) (2.72×), Efficient energy use (4.5×), Renovation (2.71×), and Photovoltaics (6.9×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.