Building Audience in Italy
Building has an estimated audience of 13,003,361 people in Italy. 53.9% are female, 46.1% are male, average age 45.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Instant messaging, University, Slovenia, Photovoltaics, Expert (company).
The average Building fan in Italy is 45.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Instant messaging, University, Slovenia, with strongest over-indexing on Instant messaging (3.05× the country average). Demographically, the Building audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Building fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.7 |
| Estimated audience size | 13,003,361 |
Audience persona
The typical Building fan in Italy is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,999,137 | 1.31× |
| Lazio | 1,792,589 | 1.13× |
| Campania | 1,684,888 | 1.15× |
| Sicilia | 1,361,864 | 1.21× |
| Piedmont | 1,238,204 | 1.29× |
| Veneto | 1,112,059 | 1.08× |
| Emilia-Romagna | 1,104,505 | 1.04× |
| Puglia | 986,751 | 1.1× |
| Tuscany | 901,108 | 1.04× |
| Calabria | 428,818 | 1.08× |
| Liguria | 358,943 | 0.98× |
| Sardinia | 323,076 | 0.89× |
| Abruzzo | 292,243 | 1.02× |
| Marche | 283,673 | 0.88× |
| Friuli-Venezia Giulia | 240,630 | 0.98× |
| Trentino-Alto Adige/Südtirol | 233,862 | 0.95× |
| Umbria | 165,386 | 0.78× |
| Basilicata | 99,402 | 0.84× |
| Molise | 41,789 | 0.68× |
| Aosta Valley | 18,973 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3.05× | Internet & Social Media |
| University | 2.29× | Business & Career |
| Slovenia | 2.53× | Travel & Leisure |
| Photovoltaics | 4.18× | Home & Garden |
| Expert (company) | 3.01× | Shopping |
| Voucher | 2.68× | Shopping |
| General practitioner | 2.73× | Health |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.73× | Internet & Social Media |
| Enoteca | 2.77× | Food & Beverages |
| Tattoos | 1.53× | Fashion & Accessoires |
| Dentistry | 2.54× | Business & Career |
| Weather | 2.44× | Home & Garden |
| Germany | 2.42× | Travel & Leisure |
| Golf | 1.51× | Sports |
| Indeed.com | 1.78× | Business & Career |
| Canada | 1.78× | Travel & Leisure |
| Futon | 3.56× | Home & Garden |
| Pergola | 3.3× | Home & Garden |
| Web application | 2.68× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.34 |
| Sustainability | BALANCE | 1.3 |
| Convenience Orientation | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
See Building audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Building have in Italy?
Building has an estimated audience of 13,003,361 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Building fans?
53.9% of Building fans are female, 46.1% are male, with an average age of 45.7 years.
Which brands do Building fans like most?
Building fans show strongest brand affinity for Instant messaging (3.05×), University (2.29×), and Slovenia (2.53×) over the country average.
Where do Building fans live in Italy?
Building fans in Italy are most concentrated in Lombardy (reach 2,999,137), Lazio (reach 1,792,589), and Campania (reach 1,684,888). These three regions account for the largest share of the active audience.
What other brands do Building fans also like?
Beyond Building itself, the audience over-indexes on University (2.29×), Slovenia (2.53×), Photovoltaics (4.18×), and Expert (company) (3.01×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.