Slovenia Audience in Italy
Slovenia has an estimated audience of 9,635,429 people in Italy. 52.9% are female, 47.1% are male, average age 43.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Republic of Macedonia, Split, Croatia, Dubrovnik, Bosnia and Herzegovina, Discount stores.
The average Slovenia fan in Italy is 43.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Republic of Macedonia, Split, Croatia, Dubrovnik, with strongest over-indexing on Republic of Macedonia (10.97× the country average). Demographically, the Slovenia audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Slovenia fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.8 |
| Estimated audience size | 9,635,429 |
Audience persona
The typical Slovenia fan in Italy is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Republic of Macedonia.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,999,153 | 1.18× |
| Lazio | 1,253,058 | 1.06× |
| Campania | 961,906 | 0.89× |
| Veneto | 950,140 | 1.25× |
| Emilia-Romagna | 904,638 | 1.15× |
| Tuscany | 783,517 | 1.23× |
| Sicilia | 753,628 | 0.9× |
| Piedmont | 708,710 | 0.99× |
| Puglia | 624,786 | 0.94× |
| Friuli-Venezia Giulia | 389,594 | 2.14× |
| Liguria | 279,760 | 1.03× |
| Marche | 265,203 | 1.1× |
| Sardinia | 240,472 | 0.89× |
| Calabria | 205,931 | 0.7× |
| Abruzzo | 191,616 | 0.9× |
| Trentino-Alto Adige/Südtirol | 171,347 | 0.94× |
| Umbria | 136,903 | 0.88× |
| Basilicata | 54,742 | 0.62× |
| Molise | 28,780 | 0.63× |
| Aosta Valley | 13,918 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Republic of Macedonia | 10.97× | Travel & Leisure |
| Split, Croatia | 14.1× | Travel & Leisure |
| Dubrovnik | 9.16× | Travel & Leisure |
| Bosnia and Herzegovina | 9.24× | Travel & Leisure |
| Discount stores | 2.07× | Shopping |
| Austria | 3.1× | Travel & Leisure |
| Balkans | 5.42× | Travel & Leisure |
| Conad | 2.07× | Shopping |
| Ljubljana | 12.87× | Travel & Leisure |
| Tgcom24 | 1.54× | Movies & TV |
| Croatia | 3.63× | Travel & Leisure |
| Coop | 2.1× | Food & Beverages |
| UniCredit | 1.8× | Business & Career |
| Carrefour | 2.4× | Shopping |
| Sicily | 1.56× | Travel & Leisure |
| Subito.it | 1.81× | Shopping |
| Spas | 1.59× | Beauty & Wellness |
| Agriculture | 1.54× | Business & Career |
| Beaches | 1.6× | Travel & Leisure |
| Coupons | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.27 |
| Risk Appetite | THRILL | 1.08 |
| Convenience Orientation | PREMIUM | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 30.2% |
| United States | 10.7% |
| Germany | 7.1% |
See Slovenia audiences in other countries
More Country audiences in Italy
- Italy (39,421,279)
- France (14,586,761)
- Switzerland (13,764,286)
- Austria (11,177,342)
- United States (11,035,809)
Frequently asked questions
How many fans does Slovenia have in Italy?
Slovenia has an estimated audience of 9,635,429 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Slovenia fans?
52.9% of Slovenia fans are female, 47.1% are male, with an average age of 43.8 years.
Which brands do Slovenia fans like most?
Slovenia fans show strongest brand affinity for Republic of Macedonia (10.97×), Split, Croatia (14.1×), and Dubrovnik (9.16×) over the country average.
Where do Slovenia fans live in Italy?
Slovenia fans in Italy are most concentrated in Lombardy (reach 1,999,153), Lazio (reach 1,253,058), and Campania (reach 961,906). These three regions account for the largest share of the active audience.
What other brands do Slovenia fans also like?
Beyond Slovenia itself, the audience over-indexes on Split, Croatia (14.1×), Dubrovnik (9.16×), Bosnia and Herzegovina (9.24×), and Discount stores (2.07×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Slovenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.