A data profile of the people who buy, follow and care about France in Italy — modelled from more than twelve digital signal sources. France has an estimated audience of 14,586,761 people in Italy.
France has an estimated audience of 14,586,761 people in Italy. 58.0% are female, 42.0% are male, average age 40.6. Top brand affinities: Wikipedia, WhatsApp, Mediaset, Coop, Satire.
Top brand affinities include Wikipedia, WhatsApp, Mediaset, with strongest over-indexing on Wikipedia (2.96× the country average).
Demographically, the France audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical France fan in Italy is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the France profile in Italy.
58.0% are female, 42.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.6 |
| Estimated audience size | 14,586,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide France audience comes from Italy.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 3.56× | ||
| 02 | Sugar substitute | Food & Beverages | 3.48× | ||
| 03 | Wikipedia | Internet & Social Media | 2.96× | ||
| 04 | Mineral water | Food & Beverages | 2.58× | ||
| 05 | Debit card | Business & Career | 2.52× | ||
| 06 | Satire | Literature | 2.43× | ||
| 07 | Mediaset | Technology & Electronics | 2.08× | ||
| 08 | Microwave oven | Home & Garden | 2.08× | ||
| 09 | Robert Redford | Movies & TV | 2.06× | ||
| 10 | Anne Hathaway | Movies & TV | 1.96× | ||
| 11 | Champagne | Food & Beverages | 1.88× | ||
| 12 | Baking powder | Food & Beverages | 1.83× | ||
| 13 | Uniqlo | Shopping | 1.69× | ||
| 14 | Charitable organization | Politics & Society | 1.66× | ||
| 15 | Luxury real estate | Business & Career | 1.62× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | TV talkshows | Movies & TV | 1.57× | ||
| 18 | Genetics | Kids & Family | 1.54× | ||
| 19 | Coop | Food & Beverages | 1.53× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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