A data profile of the people who buy, follow and care about Charitable organization in Italy — modelled from more than twelve digital signal sources. Charitable organization has an estimated audience of 5,466,166 people in Italy.
The average Charitable organization fan in Italy is 46.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Charity and causes, Solidarity, Philanthropy, with strongest over-indexing on Charity and causes (5.5× the country average).
Demographically, the Charitable organization audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Charitable organization fan in Italy is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Charitable organization profile in Italy.
63.2% are female, 36.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 46.4 |
| Estimated audience size | 5,466,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 42% |
of the worldwide Charitable organization audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 13.4% |
| India | 4.2% |
Where the Charitable organization audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.06× | |
| 02 | Calabria | ~200K | 1.04× | |
| 03 | Marche | ~100K | 1.04× | |
| 04 | Abruzzo | ~100K | 1.02× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 06 | Sardinia | ~200K | 1.01× | |
| 07 | Basilicata | ~50K | 1.01× | |
| 08 | Molise | ~30K | 1.01× | |
| 09 | Umbria | ~90K | 1.00× | |
| 10 | Aosta Valley | ~10K | 1.00× | |
| 11 | Liguria | ~200K | 0.99× | |
| 12 | Sicilia | ~500K | 0.98× | |
| 13 | Puglia | ~400K | 0.98× | |
| 14 | Tuscany | ~400K | 0.97× | |
| 15 | Veneto | ~400K | 0.96× | |
| 16 | Piedmont | ~400K | 0.96× | |
| 17 | Campania | ~600K | 0.95× | |
| 18 | Emilia-Romagna | ~400K | 0.95× | |
| 19 | Lazio | ~600K | 0.93× | |
| 20 | Lombardy | ~800K | 0.87× |
The strongest cross-interests of the Charitable organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philanthropy | Arts & Culture | 6.41× | ||
| 02 | Foundation (nonprofit) | Business & Career | 6.21× | ||
| 03 | Charity and causes | Business & Career | 5.50× | ||
| 04 | Fundraising | Business & Career | 5.01× | ||
| 05 | Charity shop | Fashion & Accessoires | 4.69× | ||
| 06 | Used good | Politics & Society | 4.41× | ||
| 07 | Solidarity | Politics & Society | 4.21× | ||
| 08 | Volunteering | Politics & Society | 2.91× | ||
| 09 | Activism | Politics & Society | 2.91× | ||
| 10 | Ornella Vanoni | Movies & TV | 2.76× | ||
| 11 | Nonprofit organization | Politics & Society | 2.68× | ||
| 12 | Consequence (rapper) | Music & Radio | 2.24× | ||
| 13 | Coop | Food & Beverages | 2.18× | ||
| 14 | Comedy movies | Movies & TV | 2.12× | ||
| 15 | Message in a Bottle (film) | Movies & TV | 1.66× | ||
| 16 | Milan | Travel & Leisure | 1.58× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Business | Business & Career | 1.53× | ||
| 19 | Family | Kids & Family | 1.53× | ||
| 20 | Photography | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.30× | |
| Sustainability | BALANCE | 1.71× | |
| Tradition | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.06× | |
| Luxury Orientation | PREMIUM | 1.06× | |
| Risk Appetite | THRILL | 1.11× |
Charitable organization has an estimated audience of 5,466,166 people in Italy, concentrated in Lombardy and Lazio.
63.2% of Charitable organization fans are female, 36.8% are male, with an average age of 46.4 years.
Charitable organization fans show strongest brand affinity for Charity and causes (5.5×), Solidarity (4.21×), and Philanthropy (6.41×) over the country average.
Charitable organization fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Charitable organization itself, the audience over-indexes on Solidarity (4.21×), Philanthropy (6.41×), Fundraising (5.01×), and Comedy movies (2.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Charitable organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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