A data profile of the people who buy, follow and care about Comedy movies in Italy — modelled from more than twelve digital signal sources. Comedy movies has an estimated audience of 23,544,278 people in Italy.
The average Comedy movies fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Comedy movies audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The key figures that characterise the Comedy movies profile in Italy.
50.5% are female, 49.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.0 |
| Estimated audience size | 23,544,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Comedy movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 5.4% |
| Brazil | 4.9% |
Where the Comedy movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5M | 1.27× | |
| 02 | Aosta Valley | ~70K | 1.17× | |
| 03 | Lazio | ~3M | 1.09× | |
| 04 | Molise | ~100K | 1.08× | |
| 05 | Veneto | ~2M | 1.06× | |
| 06 | Tuscany | ~1.5M | 1.06× | |
| 07 | Trentino-Alto Adige/Südtirol | ~500K | 1.04× | |
| 08 | Friuli-Venezia Giulia | ~400K | 1.01× | |
| 09 | Basilicata | ~200K | 1.01× | |
| 10 | Piedmont | ~1.5M | 0.98× | |
| 11 | Emilia-Romagna | ~2M | 0.97× | |
| 12 | Liguria | ~600K | 0.96× | |
| 13 | Umbria | ~400K | 0.96× | |
| 14 | Marche | ~600K | 0.94× | |
| 15 | Abruzzo | ~500K | 0.94× | |
| 16 | Calabria | ~700K | 0.93× | |
| 17 | Sardinia | ~600K | 0.92× | |
| 18 | Sicilia | ~2M | 0.89× | |
| 19 | Campania | ~2.5M | 0.87× | |
| 20 | Puglia | ~1.5M | 0.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Convenience Orientation | PREMIUM | 0.60× | |
| Risk Appetite | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Comedy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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