A data profile of the people who buy, follow and care about Anime movies in Italy — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 12,066,378 people in Italy.
The average Anime movies fan in Italy is 37.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Twitch, Gaming computer, Manga, with strongest over-indexing on Twitch (1.88× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Anime movies fan in Italy is balanced, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.
The key figures that characterise the Anime movies profile in Italy.
47.4% are female, 52.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 37.2 |
| Estimated audience size | 12,066,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Anime movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
Where the Anime movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.38× | |
| 02 | Lazio | ~1.5M | 1.13× | |
| 03 | Emilia-Romagna | ~1M | 1.12× | |
| 04 | Veneto | ~1M | 1.11× | |
| 05 | Aosta Valley | ~30K | 1.10× | |
| 06 | Tuscany | ~800K | 1.05× | |
| 07 | Trentino-Alto Adige/Südtirol | ~200K | 1.05× | |
| 08 | Molise | ~60K | 1.04× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 10 | Campania | ~1.5M | 1.01× | |
| 11 | Piedmont | ~900K | 0.99× | |
| 12 | Liguria | ~300K | 0.98× | |
| 13 | Basilicata | ~100K | 0.98× | |
| 14 | Umbria | ~200K | 0.95× | |
| 15 | Marche | ~300K | 0.94× | |
| 16 | Sicilia | ~1M | 0.92× | |
| 17 | Abruzzo | ~200K | 0.92× | |
| 18 | Calabria | ~300K | 0.91× | |
| 19 | Sardinia | ~300K | 0.90× | |
| 20 | Puglia | ~700K | 0.87× |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 2.39× | ||
| 02 | Gaming computer | Technology & Electronics | 2.22× | ||
| 03 | Anime convention | Literature | 1.97× | ||
| 04 | Epic Games | Games | 1.97× | ||
| 05 | Anime and manga fandom | Literature | 1.91× | ||
| 06 | Home business | Business & Career | 1.89× | ||
| 07 | Twitch | Games | 1.88× | ||
| 08 | PC game | Games | 1.88× | ||
| 09 | Japanese art | Arts & Culture | 1.82× | ||
| 10 | Fortnite | Games | 1.80× | ||
| 11 | Underground hip hop | Music & Radio | 1.75× | ||
| 12 | Japanese popular culture | Travel & Leisure | 1.72× | ||
| 13 | Emotional intelligence | Health | 1.68× | ||
| 14 | Affiliate marketing | Business & Career | 1.66× | ||
| 15 | Pokémon | Games | 1.61× | ||
| 16 | Tokyo | Travel & Leisure | 1.59× | ||
| 17 | Manga | Literature | 1.55× | ||
| 18 | Uniqlo | Shopping | 1.53× | ||
| 19 | Gamer | Games | 1.52× | ||
| 20 | FIFA (video game series) | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Pet Ownership | JOY | 0.99× | |
| Extroversion | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Career Orientation | POWER | 0.77× |
Anime movies has an estimated audience of 12,066,378 people in Italy, concentrated in Lombardy and Lazio.
47.4% of Anime movies fans are female, 52.6% are male, with an average age of 37.2 years.
Anime movies fans show strongest brand affinity for Twitch (1.88×), Gaming computer (2.22×), and Manga (1.55×) over the country average.
Anime movies fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Anime movies itself, the audience over-indexes on Gaming computer (2.22×), Manga (1.55×), Anime and manga fandom (1.91×), and Home business (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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