Anime movies Audience in Italy
Anime movies has an estimated audience of 12,066,378 people in Italy. 47.4% are female, 52.6% are male, average age 37.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Twitch, Gaming computer, Manga, Anime and manga fandom, Home business.
The average Anime movies fan in Italy is 37.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Twitch, Gaming computer, Manga, with strongest over-indexing on Twitch (1.88× the country average). Demographically, the Anime movies audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Anime movies fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 37.2 |
| Estimated audience size | 12,066,378 |
Audience persona
The typical Anime movies fan in Italy is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Twitch.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,038,042 | 1.43× |
| Lazio | 1,726,911 | 1.17× |
| Campania | 1,383,476 | 1.02× |
| Emilia-Romagna | 1,171,545 | 1.19× |
| Veneto | 1,123,046 | 1.18× |
| Piedmont | 878,322 | 0.98× |
| Tuscany | 870,735 | 1.09× |
| Sicilia | 870,104 | 0.83× |
| Puglia | 571,340 | 0.69× |
| Liguria | 319,640 | 0.94× |
| Trentino-Alto Adige/Südtirol | 268,484 | 1.18× |
| Friuli-Venezia Giulia | 252,019 | 1.11× |
| Marche | 232,997 | 0.77× |
| Calabria | 203,212 | 0.55× |
| Sardinia | 173,357 | 0.51× |
| Abruzzo | 156,389 | 0.59× |
| Umbria | 132,615 | 0.68× |
| Basilicata | 90,776 | 0.82× |
| Molise | 76,324 | 1.33× |
| Aosta Valley | 59,406 | 1.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 1.88× | Games |
| Gaming computer | 2.22× | Technology & Electronics |
| Manga | 1.55× | Literature |
| Anime and manga fandom | 1.91× | Literature |
| Home business | 1.89× | Business & Career |
| Anime convention | 1.97× | Literature |
| Japanese art | 1.82× | Arts & Culture |
| Gamer | 1.52× | Games |
| Emotional intelligence | 1.68× | Health |
| PC game | 1.88× | Games |
| Fortnite | 1.8× | Games |
| Pokémon | 1.61× | Games |
| Japanese popular culture | 1.72× | Travel & Leisure |
| Affiliate marketing | 1.66× | Business & Career |
| Uniqlo | 1.53× | Shopping |
| Epic Games | 1.97× | Games |
| Crunchyroll | 2.39× | Games |
| Tokyo | 1.59× | Travel & Leisure |
| Underground hip hop | 1.75× | Music & Radio |
| Millie Bobby Brown | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Community Orientation | OPEN | 1.25 |
| Social Media Usage | JOY | 1.12 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Risk Appetite | THRILL | 1.05 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
See Anime movies audiences in other countries
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Drama movies (11,865,741)
- Thriller movies (11,299,194)
Frequently asked questions
How many fans does Anime movies have in Italy?
Anime movies has an estimated audience of 12,066,378 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Anime movies fans?
47.4% of Anime movies fans are female, 52.6% are male, with an average age of 37.2 years.
Which brands do Anime movies fans like most?
Anime movies fans show strongest brand affinity for Twitch (1.88×), Gaming computer (2.22×), and Manga (1.55×) over the country average.
Where do Anime movies fans live in Italy?
Anime movies fans in Italy are most concentrated in Lombardy (reach 3,038,042), Lazio (reach 1,726,911), and Campania (reach 1,383,476). These three regions account for the largest share of the active audience.
What other brands do Anime movies fans also like?
Beyond Anime movies itself, the audience over-indexes on Gaming computer (2.22×), Manga (1.55×), Anime and manga fandom (1.91×), and Home business (1.89×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.