A data profile of the people who buy, follow and care about Anime and manga fandom in Italy — modelled from more than twelve digital signal sources. Anime and manga fandom has an estimated audience of 4,582,215 people in Italy.
The average Anime and manga fandom fan in Italy is 31.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Anime convention, One Piece, My Hero Academia, with strongest over-indexing on Anime convention (16.42× the country average).
Demographically, the Anime and manga fandom audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Anime and manga fandom fan in Italy is more male, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for Anime convention.
The key figures that characterise the Anime and manga fandom profile in Italy.
41.1% are female, 58.9% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 31.6 |
| Estimated audience size | 4,582,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Anime and manga fandom audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 18.5% |
| Japan | 16.5% |
Where the Anime and manga fandom audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.14× | |
| 02 | Calabria | ~200K | 1.11× | |
| 03 | Liguria | ~100K | 1.07× | |
| 04 | Puglia | ~300K | 0.99× | |
| 05 | Sicilia | ~400K | 0.98× | |
| 06 | Lombardy | ~800K | 0.97× | |
| 07 | Tuscany | ~300K | 0.97× | |
| 08 | Veneto | ~300K | 0.96× | |
| 09 | Piedmont | ~300K | 0.96× | |
| 10 | Campania | ~500K | 0.95× | |
| 11 | Emilia-Romagna | ~400K | 0.95× | |
| 12 | Lazio | ~500K | 0.93× |
The strongest cross-interests of the Anime and manga fandom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | My Hero Academia | Literature | 20.26× | ||
| 02 | Sasuke Uchiha | Literature | 19.64× | ||
| 03 | Hunter × Hunter | Literature | 19.34× | ||
| 04 | Inuyasha | Literature | 18.71× | ||
| 05 | Dragon Ball (anime) | Movies & TV | 18.44× | ||
| 06 | Gohan (Dragon Ball) | Literature | 17.89× | ||
| 07 | Anime convention | Literature | 16.42× | ||
| 08 | Anime & Cosplay | Fashion & Accessoires | 16.10× | ||
| 09 | Naruto | Literature | 12.98× | ||
| 10 | Shōnen manga | Literature | 12.01× | ||
| 11 | Crunchyroll | Games | 11.84× | ||
| 12 | One Piece | Movies & TV | 10.74× | ||
| 13 | Japanese popular culture | Travel & Leisure | 10.12× | ||
| 14 | Pokémon (video game series) | Games | 9.65× | ||
| 15 | Cosplay | Games | 8.53× | ||
| 16 | Japanese art | Arts & Culture | 8.21× | ||
| 17 | KPop Demon Hunters | Movies & TV | 7.61× | ||
| 18 | Pokémon | Games | 6.65× | ||
| 19 | Japanese language | Politics & Society | 5.98× | ||
| 20 | Mobile game | Games | 3.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.96× | |
| Pet Ownership | JOY | 1.36× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.57× | |
| DIY Mentality | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× |
Anime and manga fandom has an estimated audience of 4,582,215 people in Italy, concentrated in Lombardy and Lazio.
41.1% of Anime and manga fandom fans are female, 58.9% are male, with an average age of 31.6 years.
Anime and manga fandom fans show strongest brand affinity for Anime convention (16.42×), One Piece (10.74×), and My Hero Academia (20.26×) over the country average.
Anime and manga fandom fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Anime and manga fandom itself, the audience over-indexes on One Piece (10.74×), My Hero Academia (20.26×), Anime & Cosplay (16.1×), and Hunter × Hunter (19.34×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Anime and manga fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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