A data profile of the people who buy, follow and care about Fairy tale in Italy — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 7,392,381 people in Italy.
The average Fairy tale fan in Italy is 44.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Black Friday (shopping), Discount stores, Email, with strongest over-indexing on Black Friday (shopping) (2.1× the country average).
Demographically, the Fairy tale audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fairy tale fan in Italy is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Black Friday (shopping).
The key figures that characterise the Fairy tale profile in Italy.
57.7% are female, 42.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.9 |
| Estimated audience size | 7,392,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Fairy tale audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
Where the Fairy tale audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2M | 1.36× | |
| 02 | Piedmont | ~600K | 1.18× | |
| 03 | Veneto | ~600K | 1.10× | |
| 04 | Emilia-Romagna | ~700K | 1.09× | |
| 05 | Tuscany | ~500K | 1.08× | |
| 06 | Lazio | ~1M | 1.07× | |
| 07 | Campania | ~900K | 1.05× | |
| 08 | Aosta Valley | ~20K | 1.02× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 10 | Molise | ~40K | 1.00× | |
| 11 | Puglia | ~500K | 0.98× | |
| 12 | Liguria | ~200K | 0.98× | |
| 13 | Sicilia | ~600K | 0.97× | |
| 14 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 15 | Calabria | ~200K | 0.96× | |
| 16 | Basilicata | ~60K | 0.96× | |
| 17 | Sardinia | ~200K | 0.95× | |
| 18 | Umbria | ~100K | 0.95× | |
| 19 | Marche | ~200K | 0.94× | |
| 20 | Abruzzo | ~200K | 0.94× |
The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment | Business & Career | 2.60× | ||
| 02 | Payment system | Shopping | 2.59× | ||
| 03 | Black Friday (shopping) | Shopping | 2.10× | ||
| 04 | Mobile payment | Business & Career | 2.08× | ||
| 05 | Digital wallet | Internet & Social Media | 2.04× | ||
| 06 | Tombola (bingo company) | Games | 2.02× | ||
| 07 | Gown | Fashion & Accessoires | 1.99× | ||
| 08 | Cookware and bakeware | Home & Garden | 1.93× | ||
| 09 | Kitchen utensil | Home & Garden | 1.82× | ||
| 10 | Freight transport | Cars & Mobility | 1.79× | ||
| 11 | AliExpress | Shopping | 1.71× | ||
| 12 | Database | Technology & Electronics | 1.70× | ||
| 13 | Technology & Electronics | 1.68× | |||
| 14 | Linens | Home & Garden | 1.66× | ||
| 15 | Revolution (TV series) | Movies & TV | 1.62× | ||
| 16 | Mobile app | Technology & Electronics | 1.57× | ||
| 17 | Credit cards | Business & Career | 1.56× | ||
| 18 | Mobile device | Technology & Electronics | 1.53× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Discount stores | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Spirituality | BALANCE | 1.21× | |
| Price Sensitivity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Travelling | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Fairy tale has an estimated audience of 7,392,381 people in Italy, concentrated in Lombardy and Lazio.
57.7% of Fairy tale fans are female, 42.3% are male, with an average age of 44.9 years.
Fairy tale fans show strongest brand affinity for Black Friday (shopping) (2.1×), Discount stores (1.52×), and Email (1.68×) over the country average.
Fairy tale fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Fairy tale itself, the audience over-indexes on Discount stores (1.52×), Email (1.68×), Tombola (bingo company) (2.02×), and Mobile app (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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