A data profile of the people who buy, follow and care about Payment system in Italy — modelled from more than twelve digital signal sources. Payment system has an estimated audience of 3,761,646 people in Italy.
Payment system has an estimated audience of 3,761,646 people in Italy. 52.3% are female, 47.7% are male, average age 46.0. Top brand affinities: Mobile payment, Mobile banking, Debit card, Contactless payment, American Express.
Top brand affinities include Mobile payment, Mobile banking, Debit card, with strongest over-indexing on Mobile payment (30.94× the country average).
Demographically, the Payment system audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Payment system fan in Italy is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Payment system profile in Italy.
52.3% are female, 47.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 46.0 |
| Estimated audience size | 3,761,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Payment system audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.2% |
| Brazil | 8.6% |
| India | 8.4% |
The strongest cross-interests of the Payment system audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 30.94× | ||
| 02 | Mobile banking | Business & Career | 29.77× | ||
| 03 | Contactless payment | Business & Career | 20.35× | ||
| 04 | Debit card | Business & Career | 17.61× | ||
| 05 | Visa Inc. | Business & Career | 9.27× | ||
| 06 | American Express | Business & Career | 8.28× | ||
| 07 | Bank account | Business & Career | 6.96× | ||
| 08 | Apple Pay | Technology & Electronics | 5.84× | ||
| 09 | Household goods | Home & Garden | 4.06× | ||
| 10 | Cultural heritage | Politics & Society | 4.02× | ||
| 11 | Credit cards | Business & Career | 3.67× | ||
| 12 | Barcelona | Travel & Leisure | 3.62× | ||
| 13 | Affiliate marketing | Business & Career | 3.24× | ||
| 14 | Cleanliness | Home & Garden | 2.76× | ||
| 15 | Banking | Business & Career | 2.60× | ||
| 16 | Fairy tale | Literature | 2.59× | ||
| 17 | Coop | Food & Beverages | 1.81× | ||
| 18 | Google Maps | Internet & Social Media | 1.67× | ||
| 19 | EBay | Shopping | 1.62× | ||
| 20 | Personal finance | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.86× | |
| Risk Appetite | THRILL | 1.57× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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