Payment system Audience in Germany
Payment system has an estimated audience of 2,686,743 people in Germany. 46.6% are female, 53.4% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: CAC 40, Progressive rock, Cocktail, Home construction, Natural rubber.
The average Payment system fan in Germany is 44.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include CAC 40, Progressive rock, Cocktail, with strongest over-indexing on CAC 40 (17.14× the country average). Demographically, the Payment system audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Payment system fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.9 |
| Estimated audience size | 2,686,743 |
Audience persona
The typical Payment system fan in Germany is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,129 | 0.34× |
| Hessen | 185,157 | 0.9× |
| Bayern | 167,210 | 0.39× |
| Baden-Württemberg | 122,816 | 0.34× |
| Berlin | 108,257 | 0.9× |
| Rheinland-Pfalz | 99,615 | 0.74× |
| Thüringen | 97,567 | 1.43× |
| Niedersachsen | 95,074 | 0.36× |
| Sachsen-Anhalt | 88,083 | 1.27× |
| Schleswig-Holstein | 81,309 | 0.84× |
| Brandenburg | 79,055 | 0.95× |
| Sachsen | 78,883 | 0.6× |
| Bremen | 72,807 | 3.17× |
| Saarland | 67,510 | 2.05× |
| Hamburg | 66,020 | 1.09× |
| Mecklenburg-Vorpommern | 59,791 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 17.14× | Business & Career |
| Progressive rock | 4.58× | Music & Radio |
| Cocktail | 3.19× | Food & Beverages |
| Home construction | 1.58× | Home & Garden |
| Natural rubber | 2.95× | Cars & Mobility |
| Pillow | 1.55× | Home & Garden |
| VfL Wolfsburg | 1.64× | Sports |
| Overboard (film) | 7.58× | Movies & TV |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Information sensitivity | 4.36× | Technology & Electronics |
| Israel | 1.52× | Travel & Leisure |
| Home Delivery | 2.07× | Food & Beverages |
| Business English | 2× | Business & Career |
| Video izle | 2.35× | |
| Jacob Tremblay | 3.28× | Movies & TV |
| Corfu (regional unit) | 2.14× | Travel & Leisure |
| Eden Lake | 3.06× | Movies & TV |
| Erobique | 7.03× | Music & Radio |
| Peugeot 308 | 2.22× | Cars & Mobility |
| Hypertext | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.74 |
| Early Adopter Mentality | POWER | 2.15 |
| Need for Security | CONSERVATISM | 1.82 |
| Sports Activity | POWER | 1.79 |
| Quality Awareness | PREMIUM | 1.75 |
| Career Orientation | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Brazil | 8.6% |
| India | 8.4% |
See Payment system audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Payment system have in Germany?
Payment system has an estimated audience of 2,686,743 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Payment system fans?
46.6% of Payment system fans are female, 53.4% are male, with an average age of 44.9 years.
Which brands do Payment system fans like most?
Payment system fans show strongest brand affinity for CAC 40 (17.14×), Progressive rock (4.58×), and Cocktail (3.19×) over the country average.
Where do Payment system fans live in Germany?
Payment system fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,129), Hessen (reach 185,157), and Bayern (reach 167,210). These three regions account for the largest share of the active audience.
What other brands do Payment system fans also like?
Beyond Payment system itself, the audience over-indexes on Progressive rock (4.58×), Cocktail (3.19×), Home construction (1.58×), and Natural rubber (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.