Mobile payment Audience in Germany
Mobile payment has an estimated audience of 2,400,946 people in Germany. 46.9% are female, 53.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tradera, Peer-to-peer lending, Advanzia Bank, Payment system, Contactless payment.
The average Mobile payment fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tradera, Peer-to-peer lending, Advanzia Bank, with strongest over-indexing on Tradera (47.95× the country average). Demographically, the Mobile payment audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mobile payment fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.9 |
| Estimated audience size | 2,400,946 |
Audience persona
The typical Mobile payment fan in Germany is balanced, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tradera.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 551,363 | 1.05× |
| Bayern | 503,524 | 1.3× |
| Baden-Württemberg | 271,610 | 0.83× |
| Niedersachsen | 241,646 | 1.04× |
| Hessen | 196,134 | 1.07× |
| Schleswig-Holstein | 127,162 | 1.48× |
| Berlin | 116,734 | 1.09× |
| Sachsen | 97,996 | 0.83× |
| Rheinland-Pfalz | 89,442 | 0.74× |
| Hamburg | 74,839 | 1.38× |
| Brandenburg | 65,746 | 0.88× |
| Thüringen | 60,188 | 0.98× |
| Sachsen-Anhalt | 52,674 | 0.85× |
| Mecklenburg-Vorpommern | 38,380 | 0.84× |
| Bremen | 21,775 | 1.06× |
| Saarland | 20,383 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tradera | 47.95× | Shopping |
| Peer-to-peer lending | 120.21× | Business & Career |
| Advanzia Bank | 39.56× | Business & Career |
| Payment system | 12.38× | Shopping |
| Contactless payment | 24.29× | Business & Career |
| Coinbase | 18.14× | Business & Career |
| Throw pillow | 20× | Home & Garden |
| Digital currency exchanger | 26.19× | Business & Career |
| Octopus Energy | 10.93× | Home & Garden |
| Fiserv | 39.47× | Business & Career |
| Credit cards | 5.12× | Business & Career |
| Amazon Payments | 29.02× | Technology & Electronics |
| McCafé | 10.96× | Food & Beverages |
| Galatasaray S.K. | 3.44× | Sports |
| TK Maxx | 3.16× | Shopping |
| Santander Bank | 10.87× | Business & Career |
| Sumup | 9.73× | Business & Career |
| Cultural tourism | 20× | Travel & Leisure |
| Tax exemption | 38.54× | Business & Career |
| PLEX | 20× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| Luxury Orientation | PREMIUM | 1.45 |
| Indulgence | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
| Need for Security | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| India | 6.7% |
| Italy | 6.1% |
See Mobile payment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile payment have in Germany?
Mobile payment has an estimated audience of 2,400,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile payment fans?
46.9% of Mobile payment fans are female, 53.1% are male, with an average age of 40.9 years.
Which brands do Mobile payment fans like most?
Mobile payment fans show strongest brand affinity for Tradera (47.95×), Peer-to-peer lending (120.21×), and Advanzia Bank (39.56×) over the country average.
Where do Mobile payment fans live in Germany?
Mobile payment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 551,363), Bayern (reach 503,524), and Baden-Württemberg (reach 271,610). These three regions account for the largest share of the active audience.
What other brands do Mobile payment fans also like?
Beyond Mobile payment itself, the audience over-indexes on Peer-to-peer lending (120.21×), Advanzia Bank (39.56×), Payment system (12.38×), and Contactless payment (24.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.