Rascasse Audience Intelligence

Mobile payment Audience in United States

A data profile of the people who buy, follow and care about Mobile payment in United States — modelled from more than twelve digital signal sources. Mobile payment has an estimated audience of 9,775,493 people in United States.

#2324among Topic in United States#359in Business & Career

The average Mobile payment fan in United States is 46.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Compass , Digital wallet, Aerie, with strongest over-indexing on Compass  (44.66× the country average).

Demographically, the Mobile payment audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile payment fan in United States is balanced, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Compass .

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile payment profile in United States.

Audience size
9.8M
in United States
Gender
51.8%♀
48.2% male
Age
46.0
average years
Country rank
#3656
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile payment fans

51.8% are female, 48.2% are male, average age 46.0.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Mobile payment audience in United States
MetricValue
Female51.8%
Male48.2%
Average age46.0
Estimated audience size9,775,493
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Mobile payment audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Mobile payment audience comes from United States.

Worldwide audience distribution share by country for Mobile payment
CountryShare
United States14.5%
India6.7%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile payment audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile payment fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.39×
02Kansas~100K1.33×
03New York~700K1.22×
04Vermont~20K1.16×
05Alaska~20K1.14×
06North Dakota~20K1.14×
07Virginia~300K1.08×
08Mississippi~90K1.07×
09Georgia~300K1.05×
10Alabama~100K1.05×
11Montana~30K1.05×
12South Dakota~20K1.05×
13Florida~700K1.03×
14Louisiana~100K1.03×
15Delaware~30K1.03×
16Kentucky~100K1.02×
17California~1M1.01×
18West Virginia~50K1.01×
19New Hampshire~40K1.01×
20Ohio~300K1.00×
21Oklahoma~100K1.00×
22Maine~30K1.00×
23Rhode Island~30K1.00×
24Hawaii~40K0.99×
25North Carolina~300K0.97×
26Arkansas~80K0.96×
27New Mexico~50K0.96×
28Idaho~50K0.95×
29Illinois~300K0.94×
30Missouri~100K0.94×
31Nebraska~50K0.94×
32Washington~200K0.93×
33Nevada~90K0.93×
34Iowa~70K0.92×
35Maryland~200K0.91×
36South Carolina~100K0.91×
37New Jersey~200K0.90×
38Tennessee~200K0.90×
39Massachusetts~200K0.90×
40Oregon~100K0.89×
41Indiana~200K0.88×
42Colorado~100K0.88×
43Connecticut~90K0.87×
44Utah~80K0.87×
45Michigan~200K0.86×
46Pennsylvania~300K0.85×
47Wisconsin~100K0.85×
48Texas~700K0.84×
49Minnesota~100K0.84×
50Arizona~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Mobile payment, United States
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile payment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile payment audience
#·InterestCategoryAffinity×
01WorldFirstBusiness & Career110.88×
02AdyenBusiness & Career74.36×
03Compass Business & Career44.66×
04Ripple (payment protocol)Business & Career34.80×
05Digital walletInternet & Social Media28.29×
06Kart racing gameGames28.00×
07Wire transferTechnology & Electronics27.65×
08Mobile bankingBusiness & Career22.26×
09Google WalletTechnology & Electronics17.82×
10LitecoinBusiness & Career17.66×
11CoinbaseBusiness & Career16.31×
12AerieShopping15.23×
13Contactless paymentBusiness & Career13.91×
14Payment systemShopping11.80×
15Google PayBusiness & Career10.32×
16Financial transactionBusiness & Career9.98×
17Digital currencyBusiness & Career8.57×
18Financial institutionBusiness & Career8.35×
19Electronic funds transferBusiness & Career7.53×
20Nordstrom rackFashion & Accessoires2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile payment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile payment audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Price SensitivityPREMIUM1.51×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile payment audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
ExtroversionTHRILL0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile payment have in United States?

Mobile payment has an estimated audience of 9,775,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile payment fans?

51.8% of Mobile payment fans are female, 48.2% are male, with an average age of 46.0 years.

03

Which brands do Mobile payment fans like most?

Mobile payment fans show strongest brand affinity for Compass  (44.66×), Digital wallet (28.29×), and Aerie (15.23×) over the country average.

04

Where do Mobile payment fans live in United States?

Mobile payment fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile payment fans also like?

Beyond Mobile payment itself, the audience over-indexes on Digital wallet (28.29×), Aerie (15.23×), Coinbase (16.31×), and Mobile banking (22.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mobile payment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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