Mobile payment Audience in United States

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Mobile payment has an estimated audience of 9,775,493 people in United States. 51.8% are female, 48.2% are male, average age 46.0. Top regions: California, New York, Texas. Top brand affinities: Compass , Digital wallet, Aerie, Mobile banking, Coinbase.

The average Mobile payment fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Compass , Digital wallet, Aerie, with strongest over-indexing on Compass  (44.66× the country average). Demographically, the Mobile payment audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mobile payment fans

Demographic split for Mobile payment audience in United States
MetricValue
Female51.8%
Male48.2%
Average age46.0
Estimated audience size9,775,493

Audience persona

The typical Mobile payment fan in United States is balanced, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Compass .

Top regions in United States

Top regions ranked by reach for Mobile payment in United States
RegionReachAffinity
California1,260,5051.17×
New York835,2371.53×
Texas761,3500.91×
Florida661,2141×
Georgia349,9481.16×
Illinois331,6661.02×
Ohio325,6091.08×
Virginia318,2011.34×
North Carolina303,4151.03×
Pennsylvania260,2050.79×
Michigan216,8710.85×
New Jersey203,4920.82×
Washington190,2150.97×
Tennessee167,3510.85×
Massachusetts162,0410.84×
Alabama161,9411.19×
Missouri156,7840.99×
Indiana154,3000.86×
Louisiana150,3831.19×
Kentucky144,6171.18×
Colorado131,7810.86×
Maryland127,4910.76×
Arizona125,0910.63×
South Carolina119,4230.81×
Oklahoma118,1331.09×
Mississippi106,1241.32×
Wisconsin102,0590.69×
Oregon92,9820.83×
Minnesota84,9690.61×
Nevada81,0430.86×
Arkansas73,6560.91×
Kansas73,3360.95×
Iowa60,0180.75×
Connecticut55,1410.56×
Utah51,5870.59×
West Virginia46,5431.02×
Washington, District of Columbia46,4811.58×
New Hampshire40,6061.05×
New Mexico39,5540.81×
Hawaii38,6430.92×
Nebraska33,1350.68×
Idaho32,8670.67×
Alaska32,7861.57×
Maine32,6550.93×
Montana28,5811.05×
South Dakota28,2101.25×
North Dakota27,4671.37×
Wyoming26,5771.83×
Rhode Island26,1400.84×
Vermont25,7101.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile payment audience
BrandAffinityCategory
Compass 44.66×Business & Career
Digital wallet28.29×Internet & Social Media
Aerie15.23×Shopping
Mobile banking22.26×Business & Career
Coinbase16.31×Business & Career
Payment system11.8×Shopping
Adyen74.36×Business & Career
Ripple (payment protocol)34.8×Business & Career
Contactless payment13.91×Business & Career
Electronic funds transfer7.53×Business & Career
Wire transfer27.65×Technology & Electronics
Financial institution8.35×Business & Career
Google Wallet17.82×Technology & Electronics
Google Pay10.32×Business & Career
Financial transaction9.98×Business & Career
Kart racing game28×Games
Digital currency8.57×Business & Career
Litecoin17.66×Business & Career
WorldFirst110.88×Business & Career
Nordstrom rack2.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile payment audience
TraitClusterScore
SustainabilityBALANCE1.84
Need for SecurityCONSERVATISM1.5
Quality AwarenessPREMIUM1.32
Family OrientationCONSERVATISM1.3
Luxury OrientationPREMIUM1.28
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Mobile payment
CountryShare
United States14.5%
India6.7%
Italy6.1%

See Mobile payment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mobile payment have in United States?

Mobile payment has an estimated audience of 9,775,493 people in United States, concentrated in California and New York.

What is the gender split and age of Mobile payment fans?

51.8% of Mobile payment fans are female, 48.2% are male, with an average age of 46.0 years.

Which brands do Mobile payment fans like most?

Mobile payment fans show strongest brand affinity for Compass  (44.66×), Digital wallet (28.29×), and Aerie (15.23×) over the country average.

Where do Mobile payment fans live in United States?

Mobile payment fans in United States are most concentrated in California (reach 1,260,505), New York (reach 835,237), and Texas (reach 761,350). These three regions account for the largest share of the active audience.

What other brands do Mobile payment fans also like?

Beyond Mobile payment itself, the audience over-indexes on Digital wallet (28.29×), Aerie (15.23×), Mobile banking (22.26×), and Coinbase (16.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.