Rascasse Audience Intelligence

Wire transfer Audience in United States

A data profile of the people who buy, follow and care about Wire transfer in United States — modelled from more than twelve digital signal sources. Wire transfer has an estimated audience of 876,483 people in United States.

#9166among Topic in United States#773in Technology & Electronics

The average Wire transfer fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Government-owned corporation, The Co-operative Bank, Service (economics), with strongest over-indexing on Government-owned corporation (81.41× the country average).

Demographically, the Wire transfer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wire transfer fan in United States is more male, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for Government-owned corporation.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wire transfer profile in United States.

Audience size
876K
in United States
Gender
44.0%♀
56.0% male
Age
39.1
average years
Country rank
#25844
Topic in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wire transfer fans

44.0% are female, 56.0% are male, average age 39.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Wire transfer audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.1
Estimated audience size876,483
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Wire transfer audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Wire transfer audience comes from United States.

Worldwide audience distribution share by country for Wire transfer
CountryShare
Philippines10.6%
United Kingdom9.5%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wire transfer audience in United States is strongest.

Fig. 05

Top regions by affinity

Wire transfer fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.61×
02Pennsylvania~40K1.35×
03New York~70K1.33×
04Florida~70K1.26×
05Virginia~30K1.20×
06California~100K1.19×
07Hawaii~4K1.17×
08Texas~90K1.15×
09Washington~20K1.13×
10New Jersey~20K1.12×
11Massachusetts~20K1.12×
12Maryland~20K1.09×
13Georgia~30K1.08×
14Nevada~9K1.05×
15Alaska~2K1.04×
16Illinois~30K1.03×
17North Carolina~30K1.02×
18Louisiana~10K1.01×
19Connecticut~9K1.01×
20Colorado~10K0.99×
21Alabama~10K0.98×
22Mississippi~7K0.98×
23North Dakota~2K0.98×
24Arizona~20K0.97×
25Oregon~10K0.97×
26Ohio~30K0.94×
27Tennessee~20K0.94×
28South Carolina~10K0.94×
29Delaware~2K0.94×
30Oklahoma~9K0.92×
31Michigan~20K0.91×
32Indiana~10K0.91×
33Arkansas~7K0.91×
34Minnesota~10K0.89×
35Kansas~6K0.89×
36New Mexico~4K0.89×
37Utah~7K0.88×
38Iowa~6K0.88×
39Nebraska~4K0.88×
40Vermont~1K0.88×
41Missouri~10K0.87×
42Kentucky~10K0.87×
43Montana~2K0.87×
44Wisconsin~10K0.86×
45Rhode Island~2K0.86×
46South Dakota~2K0.86×
47New Hampshire~3K0.85×
48Maine~3K0.85×
49West Virginia~3K0.84×
50Idaho~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Wire transfer, United States
0.83×1.00×3.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wire transfer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wire transfer audience
#·InterestCategoryAffinity×
01Prime CursosTopic158.17×
02The Co-operative BankBusiness & Career148.52×
03MapMyRideSports98.17×
04Government-owned corporationBusiness & Career81.41×
05CaracolMusic & Radio73.50×
06HostessPolitics & Society50.08×
07Toulouse FCSports44.04×
08Short (finance)Business & Career35.97×
09Garden rosesHome & Garden33.62×
10Service (economics)Business & Career24.76×
11Suki WaterhouseFashion & Accessoires22.01×
12Riley KeoughFashion & Accessoires20.03×
13Working classPolitics & Society13.26×
14Classified advertisingBusiness & Career12.39×
15International tradeBusiness & Career11.31×
16Consumption (economics)Business & Career10.41×
17CustomsTravel & Leisure9.67×
18Local governmentPolitics & Society8.35×
19MayorPolitics & Society8.29×
20Small and medium enterprisesBusiness & Career6.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wire transfer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wire transfer audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.30×
Need for SecurityCONSERVATISM1.29×
DIY MentalityTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wire transfer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
PatriotismCONSERVATISM0.97×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wire transfer have in United States?

Wire transfer has an estimated audience of 876,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wire transfer fans?

44.0% of Wire transfer fans are female, 56.0% are male, with an average age of 39.1 years.

03

Which brands do Wire transfer fans like most?

Wire transfer fans show strongest brand affinity for Government-owned corporation (81.41×), The Co-operative Bank (148.52×), and Service (economics) (24.76×) over the country average.

04

Where do Wire transfer fans live in United States?

Wire transfer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wire transfer fans also like?

Beyond Wire transfer itself, the audience over-indexes on The Co-operative Bank (148.52×), Service (economics) (24.76×), Suki Waterhouse (22.01×), and Caracol (73.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wire transfer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wire transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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