Wire transfer Audience in United States

Wire transfer has an estimated audience of 876,483 people in United States. 44.0% are female, 56.0% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Government-owned corporation, The Co-operative Bank, Service (economics), Suki Waterhouse, Hostess.
The average Wire transfer fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Government-owned corporation, The Co-operative Bank, Service (economics), with strongest over-indexing on Government-owned corporation (81.41× the country average). Demographically, the Wire transfer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wire transfer fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 39.1 |
| Estimated audience size | 876,483 |
Audience persona
The typical Wire transfer fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Government-owned corporation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 122,917 | 1.28× |
| Texas | 87,828 | 1.17× |
| Florida | 76,398 | 1.29× |
| New York | 70,266 | 1.43× |
| Pennsylvania | 46,839 | 1.59× |
| Illinois | 32,095 | 1.1× |
| Georgia | 29,633 | 1.1× |
| North Carolina | 27,309 | 1.04× |
| New Jersey | 25,537 | 1.15× |
| Virginia | 25,075 | 1.17× |
| Ohio | 24,540 | 0.91× |
| Michigan | 20,663 | 0.9× |
| Washington | 20,626 | 1.17× |
| Massachusetts | 20,189 | 1.17× |
| Arizona | 17,039 | 0.95× |
| Maryland | 16,463 | 1.09× |
| Tennessee | 15,979 | 0.91× |
| Colorado | 13,988 | 1.01× |
| Indiana | 13,415 | 0.84× |
| South Carolina | 12,069 | 0.92× |
| Missouri | 11,816 | 0.84× |
| Alabama | 11,561 | 0.94× |
| Washington, District of Columbia | 11,512 | 4.37× |
| Minnesota | 11,240 | 0.89× |
| Wisconsin | 10,808 | 0.82× |
| Louisiana | 10,651 | 0.94× |
| Oregon | 9,250 | 0.92× |
| Kentucky | 8,571 | 0.78× |
| Connecticut | 8,544 | 0.97× |
| Oklahoma | 8,458 | 0.87× |
| Nevada | 8,198 | 0.97× |
| Utah | 6,638 | 0.85× |
| Mississippi | 6,550 | 0.91× |
| Kansas | 5,795 | 0.84× |
| Arkansas | 5,787 | 0.8× |
| Iowa | 5,685 | 0.79× |
| Hawaii | 4,428 | 1.18× |
| New Mexico | 3,477 | 0.79× |
| Nebraska | 3,447 | 0.78× |
| Idaho | 2,924 | 0.67× |
| West Virginia | 2,629 | 0.64× |
| New Hampshire | 2,462 | 0.71× |
| Maine | 2,233 | 0.71× |
| Rhode Island | 2,139 | 0.77× |
| Delaware | 1,958 | 0.81× |
| Alaska | 1,670 | 0.89× |
| Montana | 1,663 | 0.68× |
| South Dakota | 1,385 | 0.68× |
| North Dakota | 1,324 | 0.74× |
| Vermont | 1,075 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Government-owned corporation | 81.41× | Business & Career |
| The Co-operative Bank | 148.52× | Business & Career |
| Service (economics) | 24.76× | Business & Career |
| Suki Waterhouse | 22.01× | Fashion & Accessoires |
| Hostess | 50.08× | Politics & Society |
| International trade | 11.31× | Business & Career |
| Riley Keough | 20.03× | Fashion & Accessoires |
| Short (finance) | 35.97× | Business & Career |
| Customs | 9.67× | Travel & Leisure |
| Local government | 8.35× | Politics & Society |
| Prime Cursos | 158.17× | |
| Classified advertising | 12.39× | Business & Career |
| Caracol | 73.5× | Music & Radio |
| Consumption (economics) | 10.41× | Business & Career |
| Garden roses | 33.62× | Home & Garden |
| MapMyRide | 98.17× | Sports |
| Small and medium enterprises | 6.66× | Business & Career |
| Mayor | 8.29× | Politics & Society |
| Working class | 13.26× | Politics & Society |
| Little Trees | 59.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| Need for Security | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.52 |
| Career Orientation | POWER | 1.42 |
| Travelling | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 10.6% |
| United Kingdom | 9.5% |
| United States | 6.4% |
See Wire transfer audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wire transfer have in United States?
Wire transfer has an estimated audience of 876,483 people in United States, concentrated in California and Texas.
What is the gender split and age of Wire transfer fans?
44.0% of Wire transfer fans are female, 56.0% are male, with an average age of 39.1 years.
Which brands do Wire transfer fans like most?
Wire transfer fans show strongest brand affinity for Government-owned corporation (81.41×), The Co-operative Bank (148.52×), and Service (economics) (24.76×) over the country average.
Where do Wire transfer fans live in United States?
Wire transfer fans in United States are most concentrated in California (reach 122,917), Texas (reach 87,828), and Florida (reach 76,398). These three regions account for the largest share of the active audience.
What other brands do Wire transfer fans also like?
Beyond Wire transfer itself, the audience over-indexes on The Co-operative Bank (148.52×), Service (economics) (24.76×), Suki Waterhouse (22.01×), and Hostess (50.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wire transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.