Wire transfer Audience in United States

Wire transfer logo

Wire transfer has an estimated audience of 876,483 people in United States. 44.0% are female, 56.0% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Government-owned corporation, The Co-operative Bank, Service (economics), Suki Waterhouse, Hostess.

The average Wire transfer fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Government-owned corporation, The Co-operative Bank, Service (economics), with strongest over-indexing on Government-owned corporation (81.41× the country average). Demographically, the Wire transfer audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Wire transfer fans

Demographic split for Wire transfer audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.1
Estimated audience size876,483

Audience persona

The typical Wire transfer fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Government-owned corporation.

Top regions in United States

Top regions ranked by reach for Wire transfer in United States
RegionReachAffinity
California122,9171.28×
Texas87,8281.17×
Florida76,3981.29×
New York70,2661.43×
Pennsylvania46,8391.59×
Illinois32,0951.1×
Georgia29,6331.1×
North Carolina27,3091.04×
New Jersey25,5371.15×
Virginia25,0751.17×
Ohio24,5400.91×
Michigan20,6630.9×
Washington20,6261.17×
Massachusetts20,1891.17×
Arizona17,0390.95×
Maryland16,4631.09×
Tennessee15,9790.91×
Colorado13,9881.01×
Indiana13,4150.84×
South Carolina12,0690.92×
Missouri11,8160.84×
Alabama11,5610.94×
Washington, District of Columbia11,5124.37×
Minnesota11,2400.89×
Wisconsin10,8080.82×
Louisiana10,6510.94×
Oregon9,2500.92×
Kentucky8,5710.78×
Connecticut8,5440.97×
Oklahoma8,4580.87×
Nevada8,1980.97×
Utah6,6380.85×
Mississippi6,5500.91×
Kansas5,7950.84×
Arkansas5,7870.8×
Iowa5,6850.79×
Hawaii4,4281.18×
New Mexico3,4770.79×
Nebraska3,4470.78×
Idaho2,9240.67×
West Virginia2,6290.64×
New Hampshire2,4620.71×
Maine2,2330.71×
Rhode Island2,1390.77×
Delaware1,9580.81×
Alaska1,6700.89×
Montana1,6630.68×
South Dakota1,3850.68×
North Dakota1,3240.74×
Vermont1,0750.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wire transfer audience
BrandAffinityCategory
Government-owned corporation81.41×Business & Career
The Co-operative Bank148.52×Business & Career
Service (economics)24.76×Business & Career
Suki Waterhouse22.01×Fashion & Accessoires
Hostess50.08×Politics & Society
International trade11.31×Business & Career
Riley Keough20.03×Fashion & Accessoires
Short (finance)35.97×Business & Career
Customs9.67×Travel & Leisure
Local government8.35×Politics & Society
Prime Cursos158.17×
Classified advertising12.39×Business & Career
Caracol73.5×Music & Radio
Consumption (economics)10.41×Business & Career
Garden roses33.62×Home & Garden
MapMyRide98.17×Sports
Small and medium enterprises6.66×Business & Career
Mayor8.29×Politics & Society
Working class13.26×Politics & Society
Little Trees59.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wire transfer audience
TraitClusterScore
Luxury OrientationPREMIUM1.54
Need for SecurityCONSERVATISM1.53
Quality AwarenessPREMIUM1.52
Career OrientationPOWER1.42
TravellingTHRILL1.34
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Wire transfer
CountryShare
Philippines10.6%
United Kingdom9.5%
United States6.4%

See Wire transfer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wire transfer have in United States?

Wire transfer has an estimated audience of 876,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Wire transfer fans?

44.0% of Wire transfer fans are female, 56.0% are male, with an average age of 39.1 years.

Which brands do Wire transfer fans like most?

Wire transfer fans show strongest brand affinity for Government-owned corporation (81.41×), The Co-operative Bank (148.52×), and Service (economics) (24.76×) over the country average.

Where do Wire transfer fans live in United States?

Wire transfer fans in United States are most concentrated in California (reach 122,917), Texas (reach 87,828), and Florida (reach 76,398). These three regions account for the largest share of the active audience.

What other brands do Wire transfer fans also like?

Beyond Wire transfer itself, the audience over-indexes on The Co-operative Bank (148.52×), Service (economics) (24.76×), Suki Waterhouse (22.01×), and Hostess (50.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wire transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.