Short (finance) Audience in United States

Short (finance) has an estimated audience of 726,516 people in United States. 40.5% are female, 59.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, CarGurus, Indeed.com, Google News.

The average Short (finance) fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Short (finance) audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Short (finance) fans

Demographic split for Short (finance) audience in United States
MetricValue
Female40.5%
Male59.5%
Average age41.3
Estimated audience size726,516

Audience persona

The typical Short (finance) fan in United States is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Short (finance) in United States
RegionReachAffinity
California92,2971.16×
Texas74,7821.2×
Florida53,6711.09×
New York47,3391.17×
Illinois26,9621.11×
Pennsylvania25,7321.05×
Georgia25,5701.14×
North Carolina23,7841.09×
Ohio23,1121.03×
Michigan21,6571.14×
New Jersey21,4131.16×
Virginia19,8461.12×
Tennessee14,9331.02×
Arizona14,7410.99×
Massachusetts14,5211.01×
Washington14,4000.99×
Indiana14,3831.08×
Maryland13,6051.09×
Missouri12,6481.08×
South Carolina11,9371.09×
Alabama11,4061.12×
Louisiana11,3231.21×
Wisconsin10,8961×
Minnesota10,2780.99×
Colorado10,0780.88×
Kentucky9,3261.02×
Oregon7,9330.95×
Oklahoma7,8270.97×
Utah7,2751.12×
Iowa7,0191.17×
Connecticut6,9690.96×
Mississippi6,4141.07×
Nevada6,3890.91×
Kansas5,9961.05×
Arkansas5,9671×
Nebraska3,7871.04×
Idaho3,3440.92×
Hawaii3,1401.01×
New Mexico3,0910.85×
West Virginia2,9510.87×
New Hampshire2,3630.83×
Rhode Island2,0090.87×
Maine1,9840.76×
Delaware1,9120.95×
South Dakota1,7431.04×
Washington, District of Columbia1,6910.77×
Montana1,5210.75×
North Dakota1,2830.86×
Alaska1,1020.71×
Vermont9760.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Short (finance) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One8.35×Business & Career
CarGurus9.25×Cars & Mobility
Indeed.com5.83×Business & Career
Google News8.25×News
Google Maps5.42×Internet & Social Media
Morgan Stanley21.82×Business & Career
StockTwits30.4×Business & Career
Aaron Rodgers7.97×Sports
Wire transfer40.85×Technology & Electronics
Crazy, Stupid, Love.20×Movies & TV
Merrill Lynch18.16×Business & Career
Glassdoor14.64×Business & Career
Astro (Malaysian satellite television)20×Movies & TV
DeviantArt6.14×Internet & Social Media
Enterprise Rent-A-Car4.86×Cars & Mobility
Giant Food11.8×Food & Beverages
Telegram9.9×Internet & Social Media
Bruce Willis5.44×Movies & TV
Stock market5.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Short (finance) audience
TraitClusterScore
Risk AppetiteTHRILL1.92
Career OrientationPOWER1.75
SustainabilityBALANCE1.56
Quality AwarenessPREMIUM1.56
Need for SecurityCONSERVATISM1.53
Family OrientationCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Short (finance)
CountryShare
United States14.7%
South Korea9.7%
Japan9.2%

See Short (finance) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Short (finance) have in United States?

Short (finance) has an estimated audience of 726,516 people in United States, concentrated in California and Texas.

What is the gender split and age of Short (finance) fans?

40.5% of Short (finance) fans are female, 59.5% are male, with an average age of 41.3 years.

Which brands do Short (finance) fans like most?

Short (finance) fans show strongest brand affinity for Finnair (675×), Capital One (8.35×), and CarGurus (9.25×) over the country average.

Where do Short (finance) fans live in United States?

Short (finance) fans in United States are most concentrated in California (reach 92,297), Texas (reach 74,782), and Florida (reach 53,671). These three regions account for the largest share of the active audience.

What other brands do Short (finance) fans also like?

Beyond Short (finance) itself, the audience over-indexes on Capital One (8.35×), CarGurus (9.25×), Indeed.com (5.83×), and Google News (8.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Short (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.