Rascasse Audience Intelligence

Short (finance) Audience in United States

A data profile of the people who buy, follow and care about Short (finance) in United States — modelled from more than twelve digital signal sources. Short (finance) has an estimated audience of 726,516 people in United States.

#9909among Topic in United States#1839in Business & Career

The average Short (finance) fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Crazy, Stupid, Love., Wire transfer, with strongest over-indexing on Sustainable energy (7.99× the country average).

Demographically, the Short (finance) audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Short (finance) fan in United States is more male, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Short (finance) profile in United States.

Audience size
727K
in United States
Gender
40.5%♀
59.5% male
Age
41.3
average years
Country rank
#29237
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short (finance) fans

40.5% are female, 59.5% are male, average age 41.3.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Short (finance) audience in United States
MetricValue
Female40.5%
Male59.5%
Average age41.3
Estimated audience size726,516
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Short (finance) audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Short (finance) audience comes from United States.

Worldwide audience distribution share by country for Short (finance)
CountryShare
United States14.3%
South Korea9.5%
Japan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Short (finance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Short (finance) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.27×
02Louisiana~10K1.24×
03South Carolina~10K1.19×
04Iowa~7K1.19×
05Mississippi~7K1.17×
06Georgia~30K1.16×
07Alabama~10K1.16×
08Utah~8K1.16×
09Arkansas~7K1.16×
10New Jersey~20K1.14×
11North Carolina~20K1.10×
12Maryland~10K1.10×
13New York~40K1.09×
14California~90K1.08×
15Michigan~20K1.08×
16Missouri~10K1.07×
17Kentucky~10K1.07×
18Oklahoma~9K1.07×
19Virginia~20K1.05×
20Indiana~10K1.05×
21South Dakota~2K1.05×
22Florida~50K1.04×
23Pennsylvania~30K1.04×
24Delaware~2K1.04×
25Nebraska~4K1.03×
26Illinois~20K1.02×
27Tennessee~10K1.00×
28Minnesota~10K0.99×
29New Mexico~4K0.99×
30Ohio~20K0.98×
31Wisconsin~10K0.98×
32Hawaii~3K0.98×
33Connecticut~7K0.97×
34Kansas~6K0.97×
35Arizona~10K0.94×
36Idaho~3K0.94×
37West Virginia~3K0.93×
38Washington~10K0.92×
39Massachusetts~10K0.90×
40Oregon~8K0.90×
41Nevada~6K0.88×
42Alaska~1K0.88×
43North Dakota~1K0.86×
44New Hampshire~2K0.84×
45Colorado~9K0.83×
46Rhode Island~2K0.82×
47Montana~2K0.82×
48Vermont<1K0.77×
49Maine~2K0.76×
50Washington, District of Columbia~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Short (finance), United States
0.69×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Short (finance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Short (finance) audience
#·InterestCategoryAffinity×
01Wire transferTechnology & Electronics35.97×
02Crazy, Stupid, Love.Movies & TV20.00×
03Astro (Malaysian satellite television)Movies & TV20.00×
04Humphrey BogartMovies & TV20.00×
05George SorosBusiness & Career14.53×
06Sustainable energyHome & Garden7.99×
07CitibankBusiness & Career7.79×
08The Motley FoolBusiness & Career7.72×
09Retail bankingBusiness & Career7.15×
10Asset managementBusiness & Career6.46×
11Renewable energyBusiness & Career5.64×
12Online bankingBusiness & Career5.52×
13Stock marketBusiness & Career4.94×
14Outback SteakhouseFood & Beverages4.46×
15InnovationBusiness & Career4.22×
16Tesla MotorsCars & Mobility4.18×
17FedExBusiness & Career4.10×
18Mortgage loansBusiness & Career3.61×
19Solar energyHome & Garden3.23×
20AirbnbTravel & Leisure2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Short (finance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Short (finance) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.46×
Family OrientationCONSERVATISM2.33×
Career OrientationPOWER2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Short (finance) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
ExtroversionTHRILL0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Short (finance) have in United States?

Short (finance) has an estimated audience of 726,516 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Short (finance) fans?

40.5% of Short (finance) fans are female, 59.5% are male, with an average age of 41.3 years.

03

Which brands do Short (finance) fans like most?

Short (finance) fans show strongest brand affinity for Sustainable energy (7.99×), Crazy, Stupid, Love. (20×), and Wire transfer (35.97×) over the country average.

04

Where do Short (finance) fans live in United States?

Short (finance) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Short (finance) fans also like?

Beyond Short (finance) itself, the audience over-indexes on Crazy, Stupid, Love. (20×), Wire transfer (35.97×), Citibank (7.79×), and Astro (Malaysian satellite television) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Short (finance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Short (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →