A data profile of the people who buy, follow and care about Humphrey Bogart in United States — modelled from more than twelve digital signal sources. Humphrey Bogart has an estimated audience of 1,385,597 people in United States.
The average Humphrey Bogart fan in United States is 49.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Orson Welles, Old Hollywood, Uma Thurman, with strongest over-indexing on Orson Welles (162× the country average).
Demographically, the Humphrey Bogart audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Humphrey Bogart fan in United States is balanced, around 49.2 years old, with strong Spirituality tendencies and a notable affinity for Orson Welles.
The key figures that characterise the Humphrey Bogart profile in United States.
54.7% are female, 45.3% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 49.2 |
| Estimated audience size | 1,385,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 10% | |
| 40-49 | 15% | |
| 50+ | 57% |
of the worldwide Humphrey Bogart audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.5% |
| United Kingdom | 7.9% |
| Germany | 6.6% |
Where the Humphrey Bogart audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.21× | |
| 02 | New York | ~90K | 1.20× | |
| 03 | Connecticut | ~20K | 1.16× | |
| 04 | New Hampshire | ~6K | 1.14× | |
| 05 | Maine | ~5K | 1.14× | |
| 06 | Montana | ~4K | 1.13× | |
| 07 | California | ~200K | 1.12× | |
| 08 | Illinois | ~50K | 1.12× | |
| 09 | New Jersey | ~40K | 1.12× | |
| 10 | Missouri | ~20K | 1.11× | |
| 11 | Pennsylvania | ~50K | 1.10× | |
| 12 | Massachusetts | ~30K | 1.10× | |
| 13 | Wisconsin | ~20K | 1.10× | |
| 14 | Vermont | ~3K | 1.09× | |
| 15 | Ohio | ~40K | 1.08× | |
| 16 | Michigan | ~40K | 1.08× | |
| 17 | Arizona | ~30K | 1.07× | |
| 18 | Maryland | ~20K | 1.06× | |
| 19 | Minnesota | ~20K | 1.06× | |
| 20 | Oklahoma | ~20K | 1.06× | |
| 21 | Idaho | ~7K | 1.06× | |
| 22 | Washington, District of Columbia | ~4K | 1.05× | |
| 23 | Rhode Island | ~4K | 1.04× | |
| 24 | New Mexico | ~7K | 1.03× | |
| 25 | Washington | ~30K | 1.01× | |
| 26 | Tennessee | ~30K | 1.01× | |
| 27 | Indiana | ~20K | 1.01× | |
| 28 | Kentucky | ~20K | 1.00× | |
| 29 | Florida | ~90K | 0.98× | |
| 30 | Iowa | ~10K | 0.98× | |
| 31 | Delaware | ~4K | 0.98× | |
| 32 | Virginia | ~30K | 0.97× | |
| 33 | Arkansas | ~10K | 0.97× | |
| 34 | Kansas | ~10K | 0.97× | |
| 35 | West Virginia | ~6K | 0.96× | |
| 36 | Alaska | ~3K | 0.95× | |
| 37 | Nevada | ~10K | 0.93× | |
| 38 | Nebraska | ~6K | 0.93× | |
| 39 | Colorado | ~20K | 0.91× | |
| 40 | Utah | ~10K | 0.90× | |
| 41 | Alabama | ~20K | 0.88× | |
| 42 | Louisiana | ~10K | 0.88× | |
| 43 | South Carolina | ~20K | 0.87× | |
| 44 | North Carolina | ~30K | 0.86× | |
| 45 | Texas | ~100K | 0.84× | |
| 46 | Georgia | ~30K | 0.83× | |
| 47 | Mississippi | ~9K | 0.83× | |
| 48 | South Dakota | ~2K | 0.82× | |
| 49 | North Dakota | ~2K | 0.78× | |
| 50 | Hawaii | ~4K | 0.75× |
The strongest cross-interests of the Humphrey Bogart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orson Welles | Movies & TV | 162.00× | ||
| 02 | Old Hollywood | Movies & TV | 158.88× | ||
| 03 | An American in Paris (film) | Movies & TV | 140.01× | ||
| 04 | A Streetcar Named Desire (1951 film) | Movies & TV | 124.73× | ||
| 05 | S&P 500 | Business & Career | 117.12× | ||
| 06 | Rat Pack | Music & Radio | 104.42× | ||
| 07 | Mother Goose | Literature | 101.40× | ||
| 08 | OCS (television) | Movies & TV | 82.93× | ||
| 09 | babble | Business & Career | 60.67× | ||
| 10 | Rita Wilson | Movies & TV | 60.27× | ||
| 11 | Grace Kelly | Movies & TV | 44.77× | ||
| 12 | Film noir | Movies & TV | 42.43× | ||
| 13 | Monaco | Travel & Leisure | 39.17× | ||
| 14 | Audrey Hepburn | Movies & TV | 38.69× | ||
| 15 | Singin' in the Rain | Movies & TV | 35.77× | ||
| 16 | Uma Thurman | Movies & TV | 34.26× | ||
| 17 | Christopher Plummer | Movies & TV | 31.40× | ||
| 18 | Carl Reiner | Movies & TV | 30.15× | ||
| 19 | Tom Hanks | Movies & TV | 25.02× | ||
| 20 | Dick Van Dyke | Movies & TV | 9.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.38× | |
| Community Orientation | OPEN | 1.53× | |
| Tradition | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Risk Appetite | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Humphrey Bogart has an estimated audience of 1,385,597 people in United States, concentrated in California and Texas.
54.7% of Humphrey Bogart fans are female, 45.3% are male, with an average age of 49.2 years.
Humphrey Bogart fans show strongest brand affinity for Orson Welles (162×), Old Hollywood (158.88×), and Uma Thurman (34.26×) over the country average.
Humphrey Bogart fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Humphrey Bogart itself, the audience over-indexes on Old Hollywood (158.88×), Uma Thurman (34.26×), A Streetcar Named Desire (1951 film) (124.73×), and Audrey Hepburn (38.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Humphrey Bogart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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