Rascasse Audience Intelligence

Audrey Hepburn Audience in United States

A data profile of the people who buy, follow and care about Audrey Hepburn in United States — modelled from more than twelve digital signal sources. Audrey Hepburn has an estimated audience of 4,481,959 people in United States.

#296among Actor Actress or TV Star in United States#849among Person in United States#781in Movies & TV

The average Audrey Hepburn fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Orson Welles, Elizabeth Taylor, with strongest over-indexing on Diane Keaton (10.52× the country average).

Demographically, the Audrey Hepburn audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audrey Hepburn fan in United States is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audrey Hepburn profile in United States.

Audience size
4.5M
in United States
Gender
73.7%♀
26.3% male
Age
43.9
average years
Country rank
#7320
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audrey Hepburn fans

73.7% are female, 26.3% are male, average age 43.9.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Audrey Hepburn audience in United States
MetricValue
Female73.7%
Male26.3%
Average age43.9
Estimated audience size4,481,959
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Audrey Hepburn audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3915%
40-4917%
50+39%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Audrey Hepburn audience comes from United States.

Worldwide audience distribution share by country for Audrey Hepburn
CountryShare
United States24.4%
United Kingdom8.3%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audrey Hepburn audience in United States is strongest.

Fig. 05

Top regions by affinity

Audrey Hepburn fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.43×
02California~600K1.26×
03Idaho~30K1.23×
04Oregon~60K1.18×
05Washington~100K1.17×
06New York~300K1.11×
07Arizona~100K1.11×
08Massachusetts~100K1.10×
09Connecticut~50K1.10×
10Oklahoma~60K1.09×
11New Jersey~100K1.05×
12Missouri~80K1.05×
13Colorado~80K1.05×
14Texas~400K1.03×
15Kentucky~60K1.03×
16Florida~300K1.02×
17Montana~10K1.02×
18Nevada~40K1.01×
19Hawaii~20K1.01×
20New Hampshire~20K1.01×
21Illinois~200K1.00×
22Virginia~100K1.00×
23Kansas~40K1.00×
24New Mexico~20K1.00×
25Maine~20K1.00×
26Alaska~10K1.00×
27Washington, District of Columbia~10K0.99×
28Pennsylvania~200K0.98×
29Minnesota~60K0.98×
30Arkansas~40K0.98×
31Vermont~8K0.98×
32Ohio~100K0.97×
33Michigan~100K0.97×
34Tennessee~90K0.97×
35Rhode Island~10K0.97×
36Indiana~80K0.96×
37Wisconsin~70K0.95×
38North Carolina~100K0.94×
39Louisiana~60K0.94×
40Maryland~70K0.91×
41Alabama~60K0.91×
42Nebraska~20K0.90×
43Georgia~100K0.89×
44South Carolina~60K0.89×
45Iowa~30K0.88×
46West Virginia~20K0.87×
47North Dakota~8K0.83×
48Mississippi~30K0.80×
49Delaware~10K0.80×
50South Dakota~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Audrey Hepburn, United States
0.80×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audrey Hepburn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audrey Hepburn audience
#·InterestCategoryAffinity×
01Orson WellesMovies & TV49.46×
02Rita WilsonMovies & TV36.26×
03Humphrey BogartMovies & TV33.55×
04Grace KellyMovies & TV29.35×
05Breakfast at Tiffany's (film)Movies & TV27.64×
06Lucille BallMovies & TV26.54×
07Molly RingwaldMovies & TV24.90×
08Sophia LorenMovies & TV22.58×
09Bette DavisMovies & TV22.35×
10Elizabeth TaylorMovies & TV19.36×
11Julie AndrewsMovies & TV17.26×
12Olivia Newton-JohnMusic & Radio14.77×
13Goldie HawnMovies & TV14.01×
14Winona RyderMovies & TV11.68×
15Kelly OsbourneMusic & Radio11.61×
16Diane KeatonMovies & TV10.52×
17Julia RobertsMovies & TV10.42×
18Jacob ElordiMovies & TV7.05×
19Exhibition gameGames6.14×
20Dick Van DykeMovies & TV4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audrey Hepburn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audrey Hepburn audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.68×
IndividualismJOY1.48×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audrey Hepburn audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.02×
Career OrientationPOWER1.06×
Need for SecurityCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audrey Hepburn have in United States?

Audrey Hepburn has an estimated audience of 4,481,959 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audrey Hepburn fans?

73.7% of Audrey Hepburn fans are female, 26.3% are male, with an average age of 43.9 years.

03

Which brands do Audrey Hepburn fans like most?

Audrey Hepburn fans show strongest brand affinity for Diane Keaton (10.52×), Orson Welles (49.46×), and Elizabeth Taylor (19.36×) over the country average.

04

Where do Audrey Hepburn fans live in United States?

Audrey Hepburn fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Audrey Hepburn fans also like?

Beyond Audrey Hepburn itself, the audience over-indexes on Orson Welles (49.46×), Elizabeth Taylor (19.36×), Rita Wilson (36.26×), and Grace Kelly (29.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Audrey Hepburn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audrey Hepburn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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