Audrey Hepburn Audience in United States

Audrey Hepburn logo

Audrey Hepburn has an estimated audience of 4,590,754 people in United States. 73.7% are female, 26.3% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Orson Welles, Elizabeth Taylor, Molly Ringwald, Grace Kelly.

The average Audrey Hepburn fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Orson Welles, Elizabeth Taylor, with strongest over-indexing on Diane Keaton (10.52× the country average). Demographically, the Audrey Hepburn audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Audrey Hepburn fans

Demographic split for Audrey Hepburn audience in United States
MetricValue
Female73.7%
Male26.3%
Average age43.9
Estimated audience size4,590,754

Audience persona

The typical Audrey Hepburn fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Audrey Hepburn in United States
RegionReachAffinity
California671,1851.33×
Texas431,2181.09×
Florida325,9281.05×
New York305,9841.19×
Illinois161,4291.06×
Pennsylvania155,2161×
Ohio140,1780.99×
North Carolina131,5540.95×
Georgia128,6210.91×
New Jersey127,8811.1×
Michigan122,5561.02×
Virginia116,0301.04×
Washington111,9901.22×
Arizona107,1751.14×
Massachusetts102,8771.14×
Tennessee91,6551×
Indiana81,2470.97×
Missouri79,0111.07×
Colorado78,5021.08×
Maryland72,2140.91×
Wisconsin65,6400.95×
Minnesota64,3550.98×
Oregon64,0751.22×
South Carolina60,6660.88×
Kentucky58,8291.02×
Utah58,2491.42×
Alabama56,5790.88×
Oklahoma56,4491.11×
Louisiana55,2800.93×
Connecticut52,9121.15×
Nevada44,5661×
Kansas35,9500.99×
Arkansas35,0780.93×
Iowa32,5290.86×
Mississippi29,4660.78×
Idaho28,0791.22×
New Mexico23,2341.01×
Nebraska20,5100.89×
Hawaii19,9571.01×
New Hampshire17,7380.98×
West Virginia17,1500.8×
Maine15,9580.97×
Washington, District of Columbia13,9541.01×
Rhode Island13,3540.91×
Montana12,7601×
Delaware9,4460.75×
Alaska8,9090.91×
South Dakota7,8330.74×
Vermont7,3190.91×
North Dakota7,0160.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audrey Hepburn audience
BrandAffinityCategory
Diane Keaton10.52×Movies & TV
Orson Welles49.46×Movies & TV
Elizabeth Taylor19.36×Movies & TV
Molly Ringwald24.9×Movies & TV
Grace Kelly29.35×Movies & TV
Lucille Ball26.54×Movies & TV
Rita Wilson36.26×Movies & TV
Sophia Loren22.58×Movies & TV
Humphrey Bogart33.55×Movies & TV
Julie Andrews17.26×Movies & TV
Kelly Osbourne11.61×Music & Radio
Winona Ryder11.68×Movies & TV
Bette Davis22.35×Movies & TV
Breakfast at Tiffany's (film)27.64×Movies & TV
Goldie Hawn14.01×Movies & TV
Exhibition game6.14×Games
Julia Roberts10.42×Movies & TV
Jacob Elordi7.05×Movies & TV
Robert Pattinson9.78×Movies & TV
Olivia Newton-John14.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audrey Hepburn audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM2.2
Design AffinityPREMIUM2.02
TraditionCONSERVATISM1.87
SustainabilityBALANCE1.67
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Audrey Hepburn
CountryShare
United States24.9%
Germany8.2%
United Kingdom8.1%

See Audrey Hepburn audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Audrey Hepburn have in United States?

Audrey Hepburn has an estimated audience of 4,590,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Audrey Hepburn fans?

73.7% of Audrey Hepburn fans are female, 26.3% are male, with an average age of 43.9 years.

Which brands do Audrey Hepburn fans like most?

Audrey Hepburn fans show strongest brand affinity for Diane Keaton (10.52×), Orson Welles (49.46×), and Elizabeth Taylor (19.36×) over the country average.

Where do Audrey Hepburn fans live in United States?

Audrey Hepburn fans in United States are most concentrated in California (reach 671,185), Texas (reach 431,218), and Florida (reach 325,928). These three regions account for the largest share of the active audience.

What other brands do Audrey Hepburn fans also like?

Beyond Audrey Hepburn itself, the audience over-indexes on Orson Welles (49.46×), Elizabeth Taylor (19.36×), Molly Ringwald (24.9×), and Grace Kelly (29.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audrey Hepburn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.