Rascasse Audience Intelligence

Olivia Newton-John Audience in United States

A data profile of the people who buy, follow and care about Olivia Newton-John in United States — modelled from more than twelve digital signal sources. Olivia Newton-John has an estimated audience of 2,943,559 people in United States.

#121among Singer-songwriter in United States#1616among Person in United States#1065in Music & Radio

The average Olivia Newton-John fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Soft rock, Molly Ringwald, Diane Keaton, with strongest over-indexing on Soft rock (13.56× the country average).

Demographically, the Olivia Newton-John audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olivia Newton-John fan in United States is more female, around 48.1 years old, with strong Spirituality tendencies and a notable affinity for Soft rock.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olivia Newton-John profile in United States.

Audience size
2.9M
in United States
Gender
57.7%♀
42.3% male
Age
48.1
average years
Country rank
#10475
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olivia Newton-John fans

57.7% are female, 42.3% are male, average age 48.1.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Olivia Newton-John audience in United States
MetricValue
Female57.7%
Male42.3%
Average age48.1
Estimated audience size2,943,559
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Olivia Newton-John audience in United States
Age bracketShare%
16-197%
20-299%
30-3913%
40-4926%
50+44%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Olivia Newton-John audience comes from United States.

Worldwide audience distribution share by country for Olivia Newton-John
CountryShare
United States29.9%
United Kingdom13.0%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olivia Newton-John audience in United States is strongest.

Fig. 05

Top regions by affinity

Olivia Newton-John fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.15×
02Oklahoma~40K1.13×
03Missouri~50K1.12×
04Iowa~30K1.12×
05Nebraska~20K1.11×
06Wyoming~5K1.11×
07Wisconsin~50K1.10×
08Ohio~100K1.08×
09Kansas~20K1.08×
10New Mexico~20K1.08×
11Montana~9K1.08×
12Indiana~60K1.07×
13Minnesota~40K1.07×
14Kentucky~40K1.07×
15Utah~30K1.07×
16West Virginia~10K1.07×
17Pennsylvania~100K1.06×
18Tennessee~60K1.06×
19Maine~10K1.06×
20Arizona~60K1.05×
21Arkansas~30K1.05×
22New Hampshire~10K1.05×
23Michigan~80K1.04×
24Alabama~40K1.03×
25South Dakota~7K1.03×
26North Dakota~6K1.03×
27Connecticut~30K1.02×
28Nevada~30K1.01×
29Oregon~30K1.00×
30Florida~200K0.99×
31South Carolina~40K0.99×
32Rhode Island~9K0.99×
33Louisiana~40K0.98×
34Hawaii~10K0.96×
35Illinois~90K0.95×
36Washington~60K0.95×
37Texas~200K0.94×
38North Carolina~80K0.94×
39Colorado~40K0.93×
40Delaware~7K0.93×
41California~300K0.92×
42New Jersey~70K0.92×
43Massachusetts~50K0.92×
44Mississippi~20K0.92×
45New York~100K0.87×
46Alaska~5K0.87×
47Georgia~80K0.86×
48Virginia~60K0.84×
49Maryland~40K0.82×
50Washington, District of Columbia~5K0.60×
Fig. 06

Affinity by region

Affinity by region — Olivia Newton-John, United States
0.60×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olivia Newton-John audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olivia Newton-John audience
#·InterestCategoryAffinity×
01Nassim Nicholas TalebLiterature38.16×
02Molly RingwaldMovies & TV20.35×
03Soft rockMusic & Radio13.56×
04Bette DavisMovies & TV12.92×
05Sophia LorenMovies & TV11.66×
06Lucille BallMovies & TV11.13×
07Julie AndrewsMovies & TV9.24×
08Winona RyderMovies & TV7.27×
09Elizabeth TaylorMovies & TV6.69×
10Diane KeatonMovies & TV6.01×
11Jacob ElordiMovies & TV6.01×
12YouTube MusicInternet & Social Media4.31×
13Exhibition gameGames4.06×
14Dick Van DykeMovies & TV3.44×
15Daily MailNews2.99×
16VirtuePolitics & Society2.71×
17ReligionBusiness & Career1.90×
18PinterestInternet & Social Media1.86×
19Pop musicMusic & Radio1.67×
20Donald TrumpPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olivia Newton-John audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olivia Newton-John audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
Community OrientationOPEN1.55×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olivia Newton-John audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.89×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olivia Newton-John have in United States?

Olivia Newton-John has an estimated audience of 2,943,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olivia Newton-John fans?

57.7% of Olivia Newton-John fans are female, 42.3% are male, with an average age of 48.1 years.

03

Which brands do Olivia Newton-John fans like most?

Olivia Newton-John fans show strongest brand affinity for Soft rock (13.56×), Molly Ringwald (20.35×), and Diane Keaton (6.01×) over the country average.

04

Where do Olivia Newton-John fans live in United States?

Olivia Newton-John fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Olivia Newton-John fans also like?

Beyond Olivia Newton-John itself, the audience over-indexes on Molly Ringwald (20.35×), Diane Keaton (6.01×), Jacob Elordi (6.01×), and YouTube Music (4.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Newton-John. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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