Olivia Newton-John Audience in United States

Olivia Newton-John logo

Olivia Newton-John has an estimated audience of 2,916,979 people in United States. 57.7% are female, 42.3% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Soft rock, Molly Ringwald, Diane Keaton, YouTube Music, Jacob Elordi.

The average Olivia Newton-John fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Soft rock, Molly Ringwald, Diane Keaton, with strongest over-indexing on Soft rock (13.56× the country average). Demographically, the Olivia Newton-John audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Olivia Newton-John fans

Demographic split for Olivia Newton-John audience in United States
MetricValue
Female57.7%
Male42.3%
Average age48.1
Estimated audience size2,916,979

Audience persona

The typical Olivia Newton-John fan in United States is more female, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Soft rock.

Top regions in United States

Top regions ranked by reach for Olivia Newton-John in United States
RegionReachAffinity
California315,7830.98×
Texas244,5210.98×
Florida200,9121.02×
New York150,4080.92×
Pennsylvania107,5791.1×
Illinois99,1731.02×
Ohio98,7441.1×
North Carolina86,4690.99×
Georgia81,5760.91×
Michigan81,5401.07×
New Jersey70,7010.95×
Arizona62,7741.05×
Tennessee62,1601.06×
Virginia60,9980.86×
Indiana59,8981.12×
Washington56,0840.96×
Missouri54,1721.15×
Massachusetts53,6730.93×
Wisconsin49,7961.13×
Minnesota47,5461.14×
Colorado44,8890.98×
South Carolina44,3731.01×
Alabama41,7281.02×
Maryland40,3310.8×
Kentucky39,5821.08×
Oklahoma36,9011.14×
Louisiana35,7270.95×
Oregon33,1730.99×
Connecticut30,2801.03×
Nevada28,5571.01×
Utah28,0241.07×
Iowa27,3181.14×
Kansas24,8151.08×
Arkansas24,4311.02×
Mississippi22,2760.93×
Idaho16,9821.16×
Nebraska16,4861.13×
New Mexico15,7931.08×
West Virginia13,6221×
Hawaii12,0830.96×
New Hampshire11,6811.02×
Maine10,3800.99×
Rhode Island8,6000.93×
Montana8,3611.03×
Delaware6,7490.84×
South Dakota6,6820.99×
North Dakota5,9470.99×
Washington, District of Columbia4,9900.57×
Alaska4,7070.75×
Wyoming4,4381.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olivia Newton-John audience
BrandAffinityCategory
Soft rock13.56×Music & Radio
Molly Ringwald20.35×Movies & TV
Diane Keaton6.01×Movies & TV
YouTube Music4.31×Internet & Social Media
Jacob Elordi6.01×Movies & TV
Winona Ryder7.27×Movies & TV
Exhibition game4.06×Games
Bette Davis12.92×Movies & TV
Julie Andrews9.24×Movies & TV
Sophia Loren11.66×Movies & TV
Virtue2.71×Politics & Society
Lucille Ball11.13×Movies & TV
Fox News Channel1.64×Movies & TV
Elizabeth Taylor6.69×Movies & TV
Religion1.9×Business & Career
Pinterest1.86×Internet & Social Media
Daily Mail2.99×News
Pop music1.67×Music & Radio
Cancer awareness2.61×Health
God1.98×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olivia Newton-John audience
TraitClusterScore
PatriotismCONSERVATISM1.73
SpiritualityBALANCE1.45
ExtroversionTHRILL1.45
Community OrientationOPEN1.4
Family OrientationCONSERVATISM1.3
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Olivia Newton-John
CountryShare
United States29.9%
United Kingdom13.3%
Australia5.7%

See Olivia Newton-John audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Olivia Newton-John have in United States?

Olivia Newton-John has an estimated audience of 2,916,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Olivia Newton-John fans?

57.7% of Olivia Newton-John fans are female, 42.3% are male, with an average age of 48.1 years.

Which brands do Olivia Newton-John fans like most?

Olivia Newton-John fans show strongest brand affinity for Soft rock (13.56×), Molly Ringwald (20.35×), and Diane Keaton (6.01×) over the country average.

Where do Olivia Newton-John fans live in United States?

Olivia Newton-John fans in United States are most concentrated in California (reach 315,783), Texas (reach 244,521), and Florida (reach 200,912). These three regions account for the largest share of the active audience.

What other brands do Olivia Newton-John fans also like?

Beyond Olivia Newton-John itself, the audience over-indexes on Molly Ringwald (20.35×), Diane Keaton (6.01×), YouTube Music (4.31×), and Jacob Elordi (6.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Newton-John. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.